Sign up to our newsletter by emailing: christina@fenestrabuild.co.uk; and receive our bi-monthly interactive FlipBook free of charge too! Everything windows, doors, glass, orangeries and conservatories, for the building and general fenestration industry. Homeowners may get a few good ideas too!

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2. WhyAdvertisewithFenestraBuild?
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SmartMagazine–TheFenestraBuildFlipBook&Newsletter
Browsingyourfavouritemagazineisgettingevenmoremobile.Justgrabyoursmartphoneandyou’re
goodtogo!TheFBFlipbookistrulydigital,availableonlyindigitalformat–itisnotaprintedversion
turnedintoapdf,itisdesignedwiththeonlinereaderinmind.TogetherwithourfortnightlyE-News-
letterandwebsite,FBoffersacompletedigitalmarketingpackage–bringingyousmackbangintothe
21stCentury.

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WhyAdvertisewithFenestraBuild?
HowHasDigitalMarketingGrown?
ProjectedGrowth
*CompoundAnnualGrowthRate StatisticsbasedonthefindingsofOpenCreativeCommunications2013Study

4. WhyReadFenestraBuild?
On-Linewindowresourcefor
architects,specifiers,builders&contractors
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Buildingsneedwindows!
Nomatterwhatthebuildprojectis,itiswithoutdoubt,thebuilder,installeror
architectaregoingtoneedwindows.Anditisn’tjustwindows.Withan
increasinglyeducatedpublic,thedemandforlightandspaceisontheup.
Anyonewithinthewindowsectorknowswhatamine-fieldourindustryiswhenAnyonewithinthewindowsectorknowswhatamine-fieldourindustryiswhen
itcomestogovernmentlegislation.Ourreadersdon’tneedtoscorehundreds
ofwebsitesanddragthemselvesthroughthemire–FenestraBuildprovidesup
todateinformationforthem –whichmeansthesepotentialcustomerswillsee
yourproducts,andlooktoyou,theexpert,foranyadvice.
FenestraBuildbringstogetherawholecommunityoffenestrationnewsandFenestraBuildbringstogetherawholecommunityoffenestrationnewsand
companies.Wecoverallsectors,includingretail,trade,socialhousingand
commercial.
Whetherourreadersarebuildinganextension,aconversion,awholehouse,
orawholeofficeblock,FenestraBuildistheironlinewindowresource.
Theconstructionindustryasawholeisembracingthedigitalfuture.
LetFenestraBuildhelpyougainmorebusiness,helpyougetyourproductsLetFenestraBuildhelpyougainmorebusiness,helpyougetyourproducts
specified,andincreaseyouronlinepresence.

5. EditorialCalendar–FlipBookFeaturesList
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January2015
Howtogetyourproducts
specified-anarchitectsview
Bringingtheoutsidein(slidingdoors,bi-fold-
ingdoorsandglassbuildings)
KerbAppealDoors
(CompositeDoorSpecial)
Publisher’sPick–ProductFinder
EcobuildExhibitionPreview
March2015
Sellingtobuilders–
lettheHandymanhelpyouexpand
ArchitecturalGlassandallit’spossibilities
Hardware–
SecurityandAesethetics
Publisher’sPick–ProductFinderPublisher’sPick–ProductFinder
EcobuildExhibitionReview
May2015
FireDoors&Glass
TimberFrames
Endlesschoicewithcolouredframes
ArchitecturalProjects
Publisher’sPick–ProductFinderPublisher’sPick–ProductFinder
July2015
Exploremorewithorangeries
andconservatories
Extensionopportunitiesusing
solid&tiledroofing
TheBuildShow–ExhibitionPreviewTheBuildShow–ExhibitionPreview
PlasticFantastic!
Thegrowingnumberofauthentic
timberlookproducts
Publisher’sPick–ProductFinder
September2015
TheBuildShow–ExhibitionPreview
DecorativeGlassDesignindoorsand
windows
Endlesspossibilities
withshapedframes
(profilebending)(profilebending)
Publisher’sPick–ProductFinder
November2015
TheBuildShow–ExhibitionReview
Aluminium frames–
aestheticsandthermal
efficiency
Beauty&theHybrid(therising
popularityofhybridframes)popularityofhybridframes)
Openinguppossibilities–interiordoors
Publisher’sPick–ProductFinder

6. Digital–AWorldofPossibilities-AdvertisingRates
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7. FenestraBuildCompletePackages
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OptionOne
SideBannerAdx26editions
E-Newsletter(valueofpackage£3540)
FullPageAdx6editionsFlipBook
(valueofpackage£1350)
MainHomePageBannerAd–
FenestraBuildwebsite
(12monthduration)(valueofpackage
£1800)
DoublePageSpreadInterview–
writtenbyus-FlipBook
Onepressreleaseperissue(onboth
platforms).Additionalpressreleases
chargedatareducedfeeof£25each.
(usuallychargedat£90each)
UnlimitedVideoCoverage
(includesexposureontheFenestra
Buildwebsite).Costpervideousually
chargedat£90.
Onepriceforthewholeyear-£3250
(upgradetoacentrebannerfor
just£495extra)

8. FenestraBuildCompletePackages
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9. YourWebsite
Webusersareincreasinglyimpatientwithstudiesshowingtheydecidewithinthefirst10
secondsofvisitingasite,whethertostayonit.
Webuserswillnolongertrawlthroughlotsoftextsomakesureyourhomepagemessageis
clearanddirectstheusertotheinformationtheyneed(orwhatyouwantthem tosee).
Visualcommunicationsuchasimagesandvideowillhelpcommunicateyourmessageina
shorterspaceoftime(90%ofinformationtransmittedtothebrainisvisual).
Makeitmobilefriendly!
Getsocial–makesureyourFacebook,TwitterandLinkedInpagesareregularlyupdated.
Needawebsite?Contactusforacompetitivequote.
AdvertisingandPressReleaseLayouts
Avoidtheuserhavingtozoom inandoutofthepage–lessismore,don’tclutteryouradvertisement.
Ideallyyouwanttheusertobeabletoreadallofthecontentonthepageeasilywithouthavingto
navigatezoom functions.
Makeheadlinespunchy,givingtheuserreasontoreadmore.
TheFenestraBuildFlipBookformatmeansmostpressreleaseswillbegivenapageofspace-to
avoidtheuserhavingtozoom inoroutofthepage.
Withalladvertisingandpressreleases,givetheuserareasontoreact.Mostuserswillsimply
wanttovisityourwebsite–that’sjustthewayitis!Thinkabouthowyoucangettheusertogo
thatonestepfurtherandeitherdropyouanemail,orpickupthephone.
Alwaysuseaneye-catchingimageorevenavideo,formaximum visualimpact.
AlwaysincludeaCalltoAction!
DigitalMarketingTipGuide
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