Presentation of Febelfin on safe internetbanking during the kick-off event of the European Security Month

1. Safe internetbanking by Febelfin
The story behind our campaigns
Cyber Security Month Kick-off Event 30/09/2016
Wien De Geyter –
Secretary General

2. Cyber Security Month Kick-off Event 30/09/2016
Who is Febelfin?
We represent 260 members, by:
- defining positions
- lobbying
- providing info, counsel & training
- communicating

3. 5 years of campaign
Cyber Security Month Kick-off Event 30/09/2016
Amazing
Mindreader
See how easily
freaks can take
over your life
If you have some
doubts, you’d
better stop

4. Cyber Security Month Kick-off Event 30/09/2016
2013:
1,772 fraud cases
2012:
1,003 fraud cases
2011:
94 fraud cases
2010:
1 fraud case
Why?

5. Cyber Security Month Kick-off Event 30/09/2016
Your entire life is online &
might be used against
you…
Amazing Mindreader

6. Amazing Mindreader
Cyber Security Month Kick-off Event 30/09/2016
YouTube
campaign
Launched in
September
2012
+Many
awards
Target
group: 45-66
Goal: creating awareness
about the danger of sharing
information on the internet

7. Cyber Security Month Kick-off Event 30/09/2016
Your life might be taken over!
See how easily freaks can take over your life

8. See how easily freaks can take over your life
Cyber Security Month Kick-off Event 30/09/2016
YouTube
campaign
Launched in July
2013
Best campaign of
2013 (European
Excellence
Awards)
Target group:
45-66
Message of
general interest
on TV
Launched in
October 2013
Reach: 50% of
BE population
Target group:
youngsters,
elder people,
families
Goal: creating awareness about the danger of phishing

9. Cyber Security Month Kick-off Event 30/09/2016
If you have some doubts, you’d better stop

10. If you have some doubts, you’d better stop
Cyber Security Month Kick-off Event 30/09/2016
Message of
general interest
on TV
Launched in
August 2014
Reach: 50% of
Belgian
population
Target group:
youngsters,
elder people,
families
Bannering
Launched in
August 2014
Visible in bank
branches, on
ATM’s, on
website banks,…
Focus on phishing: from awareness to action

11. Cyber Security Month Kick-off Event 30/09/2016
2013: 1,772 fraud cases
2014: 277 fraud cases
2015: 283 fraud cases
Result: a shut down of number of fraud
cases

12. Cyber Security Month Kick-off Event 30/09/2016
• Silver Effie Award
• Consumer Insight Award

13. Cyber Security Month Kick-off Event 30/09/2016
We go for zero
www.safeinternetbanking.be

14. Febelfin vzw/asbl
Belgian Financial Sector Federation
www.febelfin.be