SlideShare a Scribd company logo
1 of 33
Download to read offline
DOWNLOAD
this presentation
bit.ly/EarningTheLove

4	
  KEY	
  STEPS	
  

TO	
  CREATING	
  A	
  CONTENT	
  STRATEGY	
  
WORTHY	
  OF	
  EARNING	
  LINKS
Presented by Monique Pouget | March 12, 2014

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
First	
  Off	
  –	
  	
  Who	
  am	
  I?	
  	
  
Monique Pouget
Director of Content Strategy

@moniquethegeek
linkd.in/mpouget
gplus.to/moniquepouget
thunderseo.com/blog

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
But	
  Ma>	
  Cu>s	
  Is	
  Like…	
  

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
So	
  You’re	
  Like…	
  

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
KNOW	
  
YOUR	
  
AUDIENCE	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
What’s	
  GeVng	
  Shared?	
  
Content	
  Types	
  
•  ArIcles	
  /	
  blog	
  posts	
  /	
  lists	
  
•  Videos	
  and	
  images	
  
•  Virtual	
  worlds	
  

Content	
  Topics	
  
•  Industry	
  trends?	
  
•  Current	
  events?	
  

Devices	
  
•  Mobile	
  or	
  desktop?	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
Who	
  Are	
  You	
  Chasing
	
  
Bots	
  or	
  Humans?
	
  

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
2

GAME	
  
PLAN	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
CONTENT	
  
STRATEGY	
  
“Plans for the creation, publication, and
governance of useful, usable content.”
- KRISTINA HALVORSON, CONTENTSTRATEGY.COM
	
	

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
Start	
  here	
  
ANALYZE	
  &	
  
OBSERVE	
  
BUILD	
  ONLINE	
  
COMMUNITY	
  

MEASURE	
  

MONITOR	
  &	
  
ENGAGE	
  

Content	
  Strategy	
  	
  
Framework	
  

SPREAD	
  THE	
  
WORD	
  

ESTABLISH	
  
GOALS	
  

DEVELOP	
  
STRATEGY	
  

AKA	
  Content	
  
MarkeCng	
  

CREATE	
  
VALUE	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
3

WORKFLOW	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
BRAINSTORM	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
Topic

Writer

Audience

Due Dates

UTMs

SCHEDULE	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
www.ThunderSEO.com

SPELL	
  IT	
  OUT	
  

@MoniqueTheGeek | #SMX #22A
COLLABORATE	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
4

HEAVYWEIGHTS	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
Tell	
  Your	
  Brand’s	
  Story	
  

50,000 Links
1,050 FB Shares & Likes
772 Tweets
7 Google +1s

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
Inform	
  and	
  Delight	
  

45,000 FB Shares & Likes
9,600 Links
6,000 Tweets
464 Google +1s

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
Inform	
  and	
  Delight	
  

8.2 Million YT Views
10,000 FB Shares & Likes
130 Links*
308 Tweets

www.ThunderSEO.com

12 Million YT Views
3,000 FB Shares & Likes
2,600 Links
695 Tweets

@MoniqueTheGeek | #SMX #22A
Visualize	
  Data	
  

1,831 FB Shares & Likes
2,000 Tweets
1,050 Links

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
Visualize	
  Data	
  

292 FB Shares & Likes
410 Tweets
220 Links
85 Google +1s

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
Visualize	
  Data	
  
6,500 FB Shares & Likes
533 Tweets
48 Links
22 Google +1s

43 FB Shares & Likes
24 Tweets
9 Links

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
Answer	
  FAQs	
  

13,700 FB Shares & Likes
10,000 Tweets
2,400 Links
2,200 Google +1s
www.ThunderSEO.com

2,700 FB Shares & Likes
859 Tweets
771 Links
350 Google +1s
@MoniqueTheGeek | #SMX #22A
Give	
  Away	
  Free	
  Stuff	
  

2,300 FB Shares & Likes
6,900 Links
1,500 Google +1s
974 Tweets
www.ThunderSEO.com

1,490 FB Shares & Likes
1,700 Links
1,700 Tweets
1,300 Google +1s
@MoniqueTheGeek | #SMX #22A
REPEAT	
  
AFTER	
  	
  
ME	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
AcIon	
  Items	
  
•  Know	
  your	
  audience.	
  What	
  will	
  they	
  
devour?	
  
•  IdenIfy	
  a	
  plan	
  of	
  a>ack	
  –	
  AKA	
  Content	
  
Strategy	
  
•  Manage	
  the	
  content	
  creaIon	
  process	
  
efficiently	
  
•  Create	
  content	
  that	
  naturally	
  a>racts	
  links	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
IF	
  ALL	
  ELSE	
  FAILS…
	
  

Try	
  One	
  of	
  These	
  Methods
	
  

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
OR…
	
  

www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
DOWNLOAD

Q	
  &	
  A
	
  

this presentation
bit.ly/EarningTheLove

monique@thunderseo.com
@moniquethegeek
linkd.in/mpouget
thunderseo.com/blog

MONIQUE POUGET
Director of Content Strategy
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A
Image	
  Credits	
  
Slide	
  3:	
  hLp://www.retronaut.com/2012/10/we-­‐want-­‐beer-­‐parade/	
  	
  
Slide	
  5:	
  hLp://contenCni.com/content-­‐strategy-­‐and-­‐ux-­‐weekly-­‐news-­‐roundup-­‐13-­‐mar-­‐2011/	
  	
  
Slide	
  7:	
  hLp://www.flickr.com/photos/arCseverywhere/3918396258/	
  
Slide	
  10:	
  hLp://www.flickr.com/photos/pasukaru76/4672433373/sizes/l/	
  //	
  hLp://www.flickr.com/photos/kaptainkobold/5181464194/	
  
Slide	
  20:	
  hLp://livingochewall.vans.com/	
  
Slide	
  21:	
  hLp://dumbwaystodie.com/	
  	
  
Slide	
  22:	
  hLp://chipotle.com/en-­‐US/fwi/videos/videos.aspx?v=1	
  //	
  hLp://www.scarecrowgame.com/	
  	
  
Slide	
  23:	
  hLps://www.airbnb.com/annual/	
  	
  
Slide	
  24:	
  hLp://www.warbyparker.com/annual-­‐report-­‐2013/	
  	
  
Slide	
  25:	
  hLp://www.globalequality.org/component/content/arCcle/166	
  	
  //	
  
hLp://www.washingtonpost.com/blogs/worldviews/wp/2013/12/11/a-­‐map-­‐of-­‐the-­‐countries-­‐where-­‐homosexuality-­‐is-­‐criminalized/	
  	
  
Slide	
  26:	
  hLp://rcs.seerinteracCve.com/money/	
  //	
  hLp://www.swissotel.com/promo/eCqueLe-­‐map/	
  
Slide	
  27:	
  hLp://moz.com/beginners-­‐guide-­‐to-­‐seo	
  //	
  hLp://moz.com/beginners-­‐guide-­‐to-­‐social-­‐media	
  	
  
Slide	
  28:	
  hLp://www.flickr.com/photos/kalexanderson/6354182139/	
  //	
  hLp://www.flickr.com/photos/13496783@N06/6504045927/	
  //	
  
hLp://www.flickr.com/photos/jovian_dreams/4903678659/	
  	
  
Slide	
  29:	
  hLp://www.soundboardt.com	
  	
  
www.ThunderSEO.com

@MoniqueTheGeek | #SMX #22A

More Related Content

What's hot

Bruce Daisley - Digital Journeys
Bruce Daisley - Digital JourneysBruce Daisley - Digital Journeys
Bruce Daisley - Digital JourneysDigital Journeys
 
OpenAIRE Social media channels: some 2015 facts and stats
OpenAIRE Social media channels: some 2015 facts and statsOpenAIRE Social media channels: some 2015 facts and stats
OpenAIRE Social media channels: some 2015 facts and statsOpenAIRE
 
Safe internetbanking presentation European Cyber Security Month 30.09.2016
Safe internetbanking presentation European Cyber Security Month 30.09.2016Safe internetbanking presentation European Cyber Security Month 30.09.2016
Safe internetbanking presentation European Cyber Security Month 30.09.2016Febelfin
 
Blink and you'll miss it: content overload at Social Media Week
Blink and you'll miss it: content overload at Social Media WeekBlink and you'll miss it: content overload at Social Media Week
Blink and you'll miss it: content overload at Social Media WeekNicola Whiteman
 
Click to Update – October 2013
Click to Update – October 2013Click to Update – October 2013
Click to Update – October 2013This Here
 
Social media in serbia
Social media in serbiaSocial media in serbia
Social media in serbiaDigiWhirl
 
FedEx Social Media Analysis Q4 2015
FedEx Social Media Analysis Q4 2015FedEx Social Media Analysis Q4 2015
FedEx Social Media Analysis Q4 2015Unmetric
 
Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015
Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015
Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015Jared Covington
 
Creating & Sharing Visual Content - 80s edition
Creating & Sharing Visual Content - 80s editionCreating & Sharing Visual Content - 80s edition
Creating & Sharing Visual Content - 80s editionMatt Siltala
 
Social Media Report - Television Network September 1st - October 31st 2016
Social Media Report - Television Network September 1st - October 31st 2016Social Media Report - Television Network September 1st - October 31st 2016
Social Media Report - Television Network September 1st - October 31st 2016Unmetric
 

What's hot (12)

Bruce Daisley - Digital Journeys
Bruce Daisley - Digital JourneysBruce Daisley - Digital Journeys
Bruce Daisley - Digital Journeys
 
Improve klout
Improve kloutImprove klout
Improve klout
 
Big Links. Small Cost.
Big Links. Small Cost.Big Links. Small Cost.
Big Links. Small Cost.
 
OpenAIRE Social media channels: some 2015 facts and stats
OpenAIRE Social media channels: some 2015 facts and statsOpenAIRE Social media channels: some 2015 facts and stats
OpenAIRE Social media channels: some 2015 facts and stats
 
Safe internetbanking presentation European Cyber Security Month 30.09.2016
Safe internetbanking presentation European Cyber Security Month 30.09.2016Safe internetbanking presentation European Cyber Security Month 30.09.2016
Safe internetbanking presentation European Cyber Security Month 30.09.2016
 
Blink and you'll miss it: content overload at Social Media Week
Blink and you'll miss it: content overload at Social Media WeekBlink and you'll miss it: content overload at Social Media Week
Blink and you'll miss it: content overload at Social Media Week
 
Click to Update – October 2013
Click to Update – October 2013Click to Update – October 2013
Click to Update – October 2013
 
Social media in serbia
Social media in serbiaSocial media in serbia
Social media in serbia
 
FedEx Social Media Analysis Q4 2015
FedEx Social Media Analysis Q4 2015FedEx Social Media Analysis Q4 2015
FedEx Social Media Analysis Q4 2015
 
Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015
Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015
Moving at the Speed of Social: How Will You Get Ahead With Social Media in 2015
 
Creating & Sharing Visual Content - 80s edition
Creating & Sharing Visual Content - 80s editionCreating & Sharing Visual Content - 80s edition
Creating & Sharing Visual Content - 80s edition
 
Social Media Report - Television Network September 1st - October 31st 2016
Social Media Report - Television Network September 1st - October 31st 2016Social Media Report - Television Network September 1st - October 31st 2016
Social Media Report - Television Network September 1st - October 31st 2016
 

Similar to 4 Key Steps to Creating a Content Strategy Worthy of Earning Links | SMX West 2014 Recap

Building a Community Without a Big Ass Budget - SEOmoz Mozinar
Building a Community Without a Big Ass Budget - SEOmoz MozinarBuilding a Community Without a Big Ass Budget - SEOmoz Mozinar
Building a Community Without a Big Ass Budget - SEOmoz MozinarMonique Pouget
 
Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better BlogPubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better BlogMonique Pouget
 
Improve Social Standing: Examining the Rise & Fall of Top Luxury Brands
Improve Social Standing: Examining the Rise & Fall of Top Luxury BrandsImprove Social Standing: Examining the Rise & Fall of Top Luxury Brands
Improve Social Standing: Examining the Rise & Fall of Top Luxury BrandsNetBase Solutions Inc.
 
Social Media Presentation 2014
Social Media Presentation 2014Social Media Presentation 2014
Social Media Presentation 2014Simon Harris
 
How to Rock Your Social Media Engagement
How to Rock Your Social Media EngagementHow to Rock Your Social Media Engagement
How to Rock Your Social Media EngagementEric Metelka
 
Effective zero-volume keyword research and why it’s important
Effective zero-volume keyword research and why it’s importantEffective zero-volume keyword research and why it’s important
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
 
Effective zero-volume keyword research and why it’s important
Effective zero-volume keyword research and why it’s importantEffective zero-volume keyword research and why it’s important
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
 
From Brand to Entity: Staying Ahead of the (Search Engine) Curve
From Brand to Entity: Staying Ahead of the (Search Engine) CurveFrom Brand to Entity: Staying Ahead of the (Search Engine) Curve
From Brand to Entity: Staying Ahead of the (Search Engine) CurveMonique Pouget
 
8 Ways to Make Seo Work on a Budget
8 Ways to Make Seo Work on a Budget8 Ways to Make Seo Work on a Budget
8 Ways to Make Seo Work on a BudgetJ Turnbull
 
SEO & Public Relations - Presentation for Raleigh Public Relations Society
SEO & Public Relations - Presentation for Raleigh Public Relations SocietySEO & Public Relations - Presentation for Raleigh Public Relations Society
SEO & Public Relations - Presentation for Raleigh Public Relations SocietyTheeDigital
 
SassySEO Tales of a Human Search Engine
SassySEO Tales of a Human Search EngineSassySEO Tales of a Human Search Engine
SassySEO Tales of a Human Search EngineSassySEO
 
Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"
Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"
Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"PerformanceIN
 
Six Big-Brand Secrets to Overcoming Social Marketing Hurdles
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesSix Big-Brand Secrets to Overcoming Social Marketing Hurdles
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
 
BlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin Ghiurau
BlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin GhiurauBlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin Ghiurau
BlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin GhiurauSocialMedia.org
 
Content Marketing to Drive High Quality Links - SMX West 2015 - SEO Track
Content Marketing to Drive High Quality Links - SMX West 2015 - SEO TrackContent Marketing to Drive High Quality Links - SMX West 2015 - SEO Track
Content Marketing to Drive High Quality Links - SMX West 2015 - SEO TrackPurna Virji
 
Pcf social media for natural england
Pcf social media for natural englandPcf social media for natural england
Pcf social media for natural englandCosmic
 
Digital Editors Network
Digital Editors NetworkDigital Editors Network
Digital Editors Networkguest38a088
 
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITS
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITSGA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITS
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITSmsirkin
 
Making Data Compelling Through Visualizations - SMX West 2016
Making Data Compelling Through Visualizations - SMX West 2016Making Data Compelling Through Visualizations - SMX West 2016
Making Data Compelling Through Visualizations - SMX West 2016Marketing Mojo
 

Similar to 4 Key Steps to Creating a Content Strategy Worthy of Earning Links | SMX West 2014 Recap (20)

Building a Community Without a Big Ass Budget - SEOmoz Mozinar
Building a Community Without a Big Ass Budget - SEOmoz MozinarBuilding a Community Without a Big Ass Budget - SEOmoz Mozinar
Building a Community Without a Big Ass Budget - SEOmoz Mozinar
 
Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better BlogPubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog
 
Improve Social Standing: Examining the Rise & Fall of Top Luxury Brands
Improve Social Standing: Examining the Rise & Fall of Top Luxury BrandsImprove Social Standing: Examining the Rise & Fall of Top Luxury Brands
Improve Social Standing: Examining the Rise & Fall of Top Luxury Brands
 
Social Media Presentation 2014
Social Media Presentation 2014Social Media Presentation 2014
Social Media Presentation 2014
 
How to Rock Your Social Media Engagement
How to Rock Your Social Media EngagementHow to Rock Your Social Media Engagement
How to Rock Your Social Media Engagement
 
Effective zero-volume keyword research and why it’s important
Effective zero-volume keyword research and why it’s importantEffective zero-volume keyword research and why it’s important
Effective zero-volume keyword research and why it’s important
 
Effective zero-volume keyword research and why it’s important
Effective zero-volume keyword research and why it’s importantEffective zero-volume keyword research and why it’s important
Effective zero-volume keyword research and why it’s important
 
From Brand to Entity: Staying Ahead of the (Search Engine) Curve
From Brand to Entity: Staying Ahead of the (Search Engine) CurveFrom Brand to Entity: Staying Ahead of the (Search Engine) Curve
From Brand to Entity: Staying Ahead of the (Search Engine) Curve
 
8 Ways to Make Seo Work on a Budget
8 Ways to Make Seo Work on a Budget8 Ways to Make Seo Work on a Budget
8 Ways to Make Seo Work on a Budget
 
SEO & Public Relations - Presentation for Raleigh Public Relations Society
SEO & Public Relations - Presentation for Raleigh Public Relations SocietySEO & Public Relations - Presentation for Raleigh Public Relations Society
SEO & Public Relations - Presentation for Raleigh Public Relations Society
 
SassySEO Tales of a Human Search Engine
SassySEO Tales of a Human Search EngineSassySEO Tales of a Human Search Engine
SassySEO Tales of a Human Search Engine
 
Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"
Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"
Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"
 
Six Big-Brand Secrets to Overcoming Social Marketing Hurdles
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesSix Big-Brand Secrets to Overcoming Social Marketing Hurdles
Six Big-Brand Secrets to Overcoming Social Marketing Hurdles
 
BlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin Ghiurau
BlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin GhiurauBlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin Ghiurau
BlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin Ghiurau
 
Content Marketing to Drive High Quality Links - SMX West 2015 - SEO Track
Content Marketing to Drive High Quality Links - SMX West 2015 - SEO TrackContent Marketing to Drive High Quality Links - SMX West 2015 - SEO Track
Content Marketing to Drive High Quality Links - SMX West 2015 - SEO Track
 
Pcf social media for natural england
Pcf social media for natural englandPcf social media for natural england
Pcf social media for natural england
 
Digital Editors Network
Digital Editors NetworkDigital Editors Network
Digital Editors Network
 
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITS
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITSGA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITS
GA + SXSW PRESENT: DIGITAL STRATEGY FOR SMALL BUSINESSES & NON-PROFITS
 
Making Data Compelling Through Visualizations - SMX West 2016
Making Data Compelling Through Visualizations - SMX West 2016Making Data Compelling Through Visualizations - SMX West 2016
Making Data Compelling Through Visualizations - SMX West 2016
 
TBDI2014: Pinterest for the travel Industry
TBDI2014: Pinterest for the travel IndustryTBDI2014: Pinterest for the travel Industry
TBDI2014: Pinterest for the travel Industry
 

Recently uploaded

Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 

Recently uploaded (20)

Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 

4 Key Steps to Creating a Content Strategy Worthy of Earning Links | SMX West 2014 Recap

  • 1. DOWNLOAD this presentation bit.ly/EarningTheLove 4  KEY  STEPS   TO  CREATING  A  CONTENT  STRATEGY   WORTHY  OF  EARNING  LINKS Presented by Monique Pouget | March 12, 2014 www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 2. First  Off  –    Who  am  I?     Monique Pouget Director of Content Strategy @moniquethegeek linkd.in/mpouget gplus.to/moniquepouget thunderseo.com/blog www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 4. But  Ma>  Cu>s  Is  Like…   www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 5. So  You’re  Like…   www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 6. KNOW   YOUR   AUDIENCE   www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 8. What’s  GeVng  Shared?   Content  Types   •  ArIcles  /  blog  posts  /  lists   •  Videos  and  images   •  Virtual  worlds   Content  Topics   •  Industry  trends?   •  Current  events?   Devices   •  Mobile  or  desktop?   www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 10. Who  Are  You  Chasing   Bots  or  Humans?   www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 12. CONTENT   STRATEGY   “Plans for the creation, publication, and governance of useful, usable content.” - KRISTINA HALVORSON, CONTENTSTRATEGY.COM www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 13. Start  here   ANALYZE  &   OBSERVE   BUILD  ONLINE   COMMUNITY   MEASURE   MONITOR  &   ENGAGE   Content  Strategy     Framework   SPREAD  THE   WORD   ESTABLISH   GOALS   DEVELOP   STRATEGY   AKA  Content   MarkeCng   CREATE   VALUE   www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 17. www.ThunderSEO.com SPELL  IT  OUT   @MoniqueTheGeek | #SMX #22A
  • 20. Tell  Your  Brand’s  Story   50,000 Links 1,050 FB Shares & Likes 772 Tweets 7 Google +1s www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 21. Inform  and  Delight   45,000 FB Shares & Likes 9,600 Links 6,000 Tweets 464 Google +1s www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 22. Inform  and  Delight   8.2 Million YT Views 10,000 FB Shares & Likes 130 Links* 308 Tweets www.ThunderSEO.com 12 Million YT Views 3,000 FB Shares & Likes 2,600 Links 695 Tweets @MoniqueTheGeek | #SMX #22A
  • 23. Visualize  Data   1,831 FB Shares & Likes 2,000 Tweets 1,050 Links www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 24. Visualize  Data   292 FB Shares & Likes 410 Tweets 220 Links 85 Google +1s www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 25. Visualize  Data   6,500 FB Shares & Likes 533 Tweets 48 Links 22 Google +1s 43 FB Shares & Likes 24 Tweets 9 Links www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 26. Answer  FAQs   13,700 FB Shares & Likes 10,000 Tweets 2,400 Links 2,200 Google +1s www.ThunderSEO.com 2,700 FB Shares & Likes 859 Tweets 771 Links 350 Google +1s @MoniqueTheGeek | #SMX #22A
  • 27. Give  Away  Free  Stuff   2,300 FB Shares & Likes 6,900 Links 1,500 Google +1s 974 Tweets www.ThunderSEO.com 1,490 FB Shares & Likes 1,700 Links 1,700 Tweets 1,300 Google +1s @MoniqueTheGeek | #SMX #22A
  • 28. REPEAT   AFTER     ME   www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 29. AcIon  Items   •  Know  your  audience.  What  will  they   devour?   •  IdenIfy  a  plan  of  a>ack  –  AKA  Content   Strategy   •  Manage  the  content  creaIon  process   efficiently   •  Create  content  that  naturally  a>racts  links   www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 30. IF  ALL  ELSE  FAILS…   Try  One  of  These  Methods   www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 32. DOWNLOAD Q  &  A   this presentation bit.ly/EarningTheLove monique@thunderseo.com @moniquethegeek linkd.in/mpouget thunderseo.com/blog MONIQUE POUGET Director of Content Strategy www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  • 33. Image  Credits   Slide  3:  hLp://www.retronaut.com/2012/10/we-­‐want-­‐beer-­‐parade/     Slide  5:  hLp://contenCni.com/content-­‐strategy-­‐and-­‐ux-­‐weekly-­‐news-­‐roundup-­‐13-­‐mar-­‐2011/     Slide  7:  hLp://www.flickr.com/photos/arCseverywhere/3918396258/   Slide  10:  hLp://www.flickr.com/photos/pasukaru76/4672433373/sizes/l/  //  hLp://www.flickr.com/photos/kaptainkobold/5181464194/   Slide  20:  hLp://livingochewall.vans.com/   Slide  21:  hLp://dumbwaystodie.com/     Slide  22:  hLp://chipotle.com/en-­‐US/fwi/videos/videos.aspx?v=1  //  hLp://www.scarecrowgame.com/     Slide  23:  hLps://www.airbnb.com/annual/     Slide  24:  hLp://www.warbyparker.com/annual-­‐report-­‐2013/     Slide  25:  hLp://www.globalequality.org/component/content/arCcle/166    //   hLp://www.washingtonpost.com/blogs/worldviews/wp/2013/12/11/a-­‐map-­‐of-­‐the-­‐countries-­‐where-­‐homosexuality-­‐is-­‐criminalized/     Slide  26:  hLp://rcs.seerinteracCve.com/money/  //  hLp://www.swissotel.com/promo/eCqueLe-­‐map/   Slide  27:  hLp://moz.com/beginners-­‐guide-­‐to-­‐seo  //  hLp://moz.com/beginners-­‐guide-­‐to-­‐social-­‐media     Slide  28:  hLp://www.flickr.com/photos/kalexanderson/6354182139/  //  hLp://www.flickr.com/photos/13496783@N06/6504045927/  //   hLp://www.flickr.com/photos/jovian_dreams/4903678659/     Slide  29:  hLp://www.soundboardt.com     www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A