5. ïWHAT IS GOOGLE ?
âGoogle is in a collective
entrepreneurship with bloggers,
advertisers, and viewers, sharing
the risks and rewards from the
discovery and exploitation of new
business opportunities.â
15. ï¶Googleâs original business was creating
algorithms to help people sort quickly
through the rapidly growing amount of
content being put online.
ï¶The ALGORITHM was â and still is â
being constantly tweaked and updated to
give users the most relevant results. Because
it started strong and just kept getting better
and better, Google became the go-to search
engine for the internet in the space of a few
years
17. ï±Google wasnât initially making a lot of money for
having the best search page on the market. Three
years into its existence, Google took the first step
towards monetizing its position in search by
introducing Google Adwords
ï±ADWORDS generates the automatic revenue that
powers Googleâs activities. Adwords was followed
by Adsense, which allowed anyone with a website to
access the Google advertising inventory, effectively
setting up Google for dominance in digital
advertising.
20. Google began to innovate in earnest. Google
publishing and acquiring digital assets that would
deliver more ad-driven revenue as traffic grew and
more ad space as content increased. These included
YouTube (acquired 2006), Google Maps (2005),
Blogger (2003), and Google Finance (2006).
Google also created a number of sites and web apps
that werenât initially built to be monetized through ads.
Gmail is one of creation of Google. The first versions
of all these sites were far from perfection. Google put
up the beta versions and then allowed users to find and
prioritize the improvements to be included in the next
version.