Fast fashion promotes rampant consumerism in teenagers looking for cool clothes to develop their identity while forming community. As natural resources are both limited and energy intensive to turn into clothing, and as the demand for cheap fashion continues to grow, how can we offer accessible and sustainable fashion to teenagers in urban areas while also encouraging the growth of creative communities through interdisciplinary education?

1. My PH
my personal hat
an Art and Science Movement
Designed by
Elwyn CRAWFORD
Mireille PACQUET
Farida TIR TEERLINCK
Roman JARSAILLON

2. Fast Fashion Education Initiative
> Growing Sustainable Fashion
Fast fashion promotes rampant consumerism in
teenagers looking for cool clothes to develop their
identity while forming community.
As natural resources are both limited and
energy intensive to turn into clothing, and as
the demand for cheap fashion continues to
grow, how can we offer accessible and
sustainable fashion to teenagers in
urban areas while also encouraging the
growth of creative communities through
interdisciplinary education?

3. Plenty of Solutions
Through testing and feedback from
experts and teenagers, we discovered
that an educational initiative combining
science & art in school could develop a
consciousness for slow and sustainable
fashion.
We chose to create an
educational program
including a kit for BioFashion
(batteria growing textile) to be
incorporated into a class on
science, technology and design.

4. Target User: Urban Teenager Community - Paris
represents 15% of global population (insee)
12-16 years old
looking for group identity (object, clothes…)
want to look cool, sexy, fashionable
low income: depending totally on
parents but willing independency
highly connected to Social Media,
games...
looking for sensations and emotions

5. Persona
Description
Characteristics & Behaviours
Chloé // 15 years old // loves hanging with friends,
playing volleyball, listening to music // wants to do
good in school, but sometimes finds it really boring
// good tempered & open minded
Goals
Express her personality // fit in at school // be
attractive // be connected to online social networks

6. My PH Bio-Fashion Design Kit
CONTENTS
Introduction to Project, Biology Kit, Design Kit,
Chemistry Kit, Electronics Kit
- my.PH Introduction Pamphlet:
Freaky Fast Fashion Facts, Cutting Edge Trends:
Sustainable Fashion, Project Brief, Table of Contents
- Bacteria Biology Kit:
Organic Contents, Tools, Material Creation Instruction
Book: on brewing, growing and drying the bacteria

7. My PH Bio-Fashion Design Kit
- Smart Materials Chemistry Kit:
Thermochromic crystals, phosphorescent chemical
compounds, materials. Instructions on applying
chemical processes to materials.
- Social Network Electronics Kit:
Electrical wires, geolocator. Instructions on:
wiring, attaching electrical components.
- Hat Design Kit:
Patterns, hat trimming ribbons. Instructions on:
cutting patterns, working with material (fitting it to the
pattern, joining pieces), attaching creative attributes.

8. Biology section :
Working together as a team on these
kits to create their personal piece of
wearable technology, the students
would be taught fundamentals of
biology to develop specific functions
for the hat :
- Growing bacteria to create
organic materials.
- Creating thermochromic and/or
phosphorescent material to
decorate and personalise their
hat.

9. Smart Material Chemistry :
Designing of a hat with thermochromic or
phosphorescent properties makes it
responsive and reactive to the weather and
climate changes.
The students would be shown different
designs from nature, to consider biomimicry
as design principle. Through observation of
nature they be given more ideas on how to
accessorize the hat for original flair.
Accessory Band : Thermochromic or Phosphorescent responsive

10. The Education App
- Unifies all participants who are creating or
have completed my.PH.
Can connect to project progression of your class and other
participating classes, can also ask questions Targeted to
each field : Science, Design, Electronics
- Science Photography Feed
Weekly scoby growth, material drying process, dyeing the
bands, wiring electronics
- Design Photography Feed
Images of cutting patterns, putting together the hat, finished
hats

11. The Social App
- Connected network for hide and seek:
Find their friends by turning on the locators, or
hide by turning on masking.

12. Building a community
The hat is distinctive and
recognisable due to its unique
accessories (material, texture,
band, texture, geo-localisation
SIM …). It can act like a group
signature.
Branding the Art & Science
Movement will encourage pride in
DIY & STEAM education, as well
as the maker movement. It will
also inspire more teenagers to
join, like being part of a cool gang!

13. Persona
Experience
#fun
#creative
#social
#fancy
#DIY
#eco-
friendly

14. Feedback
Testimonial
“The My PH workshop, let me discover how to do so many
neat things in science and electronics that I might not have
learned so easily if it wasn’t for wanting to make myself a cool
new hat!”
Chloé, 14 years
Paris