Concept of mass communication change mass communication and social change

1. Mass communication and
social change

2. Mass communication:
The Mass:
The concept “mass’’ in mass communication is defined as a
large, heterogeneous, assorted, anonymous audience.
Communication:
Communication is a process of exchanging
information, ideas, thoughts, feeling and emotions
through speech signals, writing or behavior.

3. Mass Communication:
Mass communication is the process of imparting and exchanging information through
mass media to large segments of the population.
They are:
● Print Media like newspaper, magazines and periodicals, books etc.
● Electronic like radio, cinema, television, video and audio records
● Digital Media like CD RoMs, DVDs and the Internet facilities.

4. Change:
make (someone or something) different; alter or modify
Change process may occur at various levels
and in different
The specific purposes that change take place
are:
● Urbanization
● Modernization
● Industrialization
There is different cause of change such as,
nature,
individual,
technology,
ideas,
mass communication etc.

5. Mass
communication
and social change
Change cannot
happen without
communication
Communication for social change referred to communication for
sustainable social change and development, involves the use of
variety of communication techniques to address inefficient
systems, processes, or modes of production within a specific
location that has not incurred major technological advances.
In today's world, the mass media, newspapers, radio, television
and cinema have played a major role in the development of human
culture and civilization by transmitting new information and
exchanging public opinion and ideas. so that many scientists have
called the present age the "age of communication."

6. Continue..
Mass communication play a key role in a society and it can bring deep change
in different part of a society such as:
● culture
● behavior
● beliefs
● economic
● political
Thus mass media is a big subject that can influence on society
in all aspect of life.

7. Final point

8. Thanks!
With best regards
Fakhruddin naseer
First Semester M-Phil CMS