2. 1. Business Overview
1.1 Business Details
1.2 Business Background
1.3 Vision
1.4Objectives
1.5Value
2. SWOT ANALYSIS AND COMPETITORS
2.1 Competitor Analysis
3. BUSINESS DESCRIPTION
3.1 Services
4. Marketing Plan
4.1 Services
4.2 Price
4.3 Place
4.4 Promotion
5. LONG TERM BUSINESS STRATEGY
5.1 Skills
5.2 Service Delivery
5.3 Management Effectiveness
5.4 Empowerment Vehicle
6. MANAGEMENT
7. Codes of Good Practice
3. 1. BUSINESS OVERVIEW
1.1 BusinessDetails
BusinessName : Filtane TrainingAcademy
Trading Name : Filtane Enterprises
Type Of Business : GeneralTradingServices
PhysicalAddress : 03 Ntepang Street
Vredenburg
7380
Fax number : 0866057747
E-mail Address : ftacademy1@gmail.com
zffiltane@gmail.com
ManagingMember : Faith Zanele Filtane
Municipality : SaldanhaBay Municipality
Province : Western Cape
1.2 BUSINESS BACKGROUND
Filtane Trainings Acadamy is a small businessthat has been recently
formed. It is owned by a young black female,Faith Filtane. The
businessis registeredin 2015.It started as a formalbusinessthat will
deliver various services to the local municipality,Hospitality industry
and further enter the private sector.This was based on the decision
by the managementto try entering the mainstream ofthe economy.It
identified a gap in the marketto supply its services thatwere much
needed by the localeconomy.The managementfelt that she could
start a businessthat will deliver these servicesat a reasonable costto
their customersand be able to create employmentfor herself and
later on people in the community.
It is envisaged thatthis business will grow from small operation to the
businessthat will employ many people and grow on yearly basis.The
businesswill thrive in the fact that it will create a rapportwith its
clients who often refer business to them.Currently the business is
looking for avenues to grow its revenuesclientele.
4. The managementis a hands-onperson and has reasonableextensive
experience in business management,Assessments,Hospitality,
Events management.She is exceptionalgood at her work and
extensiveclients satisfied with her work.
1.3 VISION
To be a well managedcompanythat strives to empowerthe
previously disadvantaged communities through skills transfer,whilst
providingreliable and efficientservices to their customersand
improve their bottom line. The managementhas lots of passion and
that’s what strives her to reach the vision.
1.4 MISSION STATEMENT
To provide reliable and cost-effectiveservice to the customers.To
provide customerswith excellentservice on a rangeof products and
services thatprovidescosteffective and convenience.
To earn the trust of all the customersthrough committed and caring
service.
To continually improve their servicesto suit the requirementsand
convenienceof their customers.
1.5 BUSINES MAIN OBJECTIVES
To establish quality serviceat a reasonableprice to our
customers.
To be an efficient business and strive to improve our customer's
bottom line.
To be instrumentalin skills transfer to our employees.
To establish good working relationship with our customersand
suppliers.
To facilitate the Broad Based Black Economic Empowermentas
an economicimperative.
5. To use this business as a springboard for future business
opportunitiesand expansion.
To be a well run businesswith well managed and resourced
operations.
To add value to the business throughdeploymentof our diverse
managementexpertise.
1.6 VALUES
Integrity - we believe our businessshould displayutmost
integrity in its dealings with the customers.
Customerservice - we subscribe to the principle of creating a
rapportwith our clients and give them unparallelservice.
Knowledge and expertise -we strive all the time to give our best
in terms of skills transferand knowledge.
Passion-we only have managementthat has passionfor the
business.
Fairness - to do our work withoutputting other parties at
disadvantage
2. COMPETITOR AND SWOT ANALYSIS
2.1 Competitor analysis
The sector thatthe businessoperatesin is a medium risk sector with
a smaller number of emerging smallbusinesses. Howeverour
competitive advantage has been to create a rapportwith our clients
and do our work efficiently exceedingour customer's expectations.
STRENGHS
Hands on management
~Shortageof expansion finance
-Reputation and quality services
~Affordable prices
WEAKNESS
6. Shortage of expansion finance
Financial Management
OPPORTUNITIES
~Take advantageof the developments
~Tenderfor contracts in the private sector
TREATS
Lostof clients trough lack of capacity
3.The Business Description
The business willdo bulk of its businesswithin South Africa and
abroad
3.1Business Services
The business provides the following services:
In-house hospitality trainings
In- house cleanings
Cleaning services
RecruitmentAgency
African catering(isiXhosa and Xitsonga Food)
Kasi Vredenburg tour
isiXhosa basic languageclasses
Hospitality training:
Waiter
Bar man
Housekeeping
Cocktails
Reception
Generalcleaner
We also offer in house training. Theseare trainings done on the
premisesof the establishment.In house training is offered to the staff
of the establishmentfrom porters to Room attendants.
In-House cleaning
Kitchen
7. Bathrooms
Bedrooms
Laundry
The entire establishment
Cleaning Services
We provide cleaning services for:
Carpetdeep cleans
Cullet removal
Customized cleaning packages
Escalatorcleaning
Eventcleaning
Graffiti and gum removal
Gritting services
High accesscleaning
High pressure cleaning
Site cleaning on existing and new developments
Stadium cleaning
Specialized floor cleaning; including marbleand granite
Stripping and sealing of floors
Warehouse and distributioncentrecleaning
Window cleaning
Once-offdeep cleaning;including walls,floors and sanitaryware
All our prices are of quality and our prices are competitive and in the
line with industry prices.
RecruitmentAgency
Provide employeesin all our sectors
Check criminalrecords
Certificates Verification
Experiencedor new in the sector
The establishments makefinal decisionson whom to
recruitment
8. African Catering
The most wonderful menu to enjoy our mouth wathering Isi Xhosa
food and Xitsonga
Ama Xhosa food menu includes
Umngqusho(samp)
Umfino (spinachwith pap mixed together)
Pap & Vleis ( Chicken/Beef/Sausage/Muttonwith Pap)
Xitsonga culture
Ama covu (Mozambique spinach)
Sipatlu (prego roll done traditionally )
4. Marketing Plan
4.1 Service
As already explained abovethe business doesa variety of services
that are mainly required by individuals,big businesses and
government.
4.2 Price
Our prices are competitive and are complimentedby our commitment
to deliver at shortestpossible time.
4.3Place
Our business is basedin HIGHFLATS hence mostof the work that it
will do will come from the whole of South Africa and surroundings.
4.4Promotion
We always tender for services thatthe governmentwants to source
externally and in that way we will securebulk of our contractwork.
5. Long- term business strategy
We have identified the following as the focus of our business to grow
and meet the desirable objectives.
5.1 Skills Transfer
This is one of the indicatorsthat is listed on Broad Based Economic
EmpowermentCharter.This is also our pillar as we strive to grow the
9. business.We believe in life-long learningof both employees and the
management.We strive to make sure that our entire staff compliment
will gain practicalskills on the field that they are involved in.
5.2 Service Delivery
We have adopted fastand efficientservice delivery as strategy to
attractand retain our clients. We monitor all our work and processes
to reflectservice ofhigheststandard.
5.3Management Effectiveness
We believe the managementshould be effective and involved during
and after the job has been done in order to manage resourcesand
performanceor productivity.
5.4 Empowerment Vehicle
As a small Black owned female business, we also believe in making
our own objective to support and empower those who have been
more disadvantaged like women and people with disabilities.
6.Management
6. Faith Filtane : Managesday to day operation
: Promotesthe business to the
prospectiveclients
: Is involved in projects management
: Does budgeting and monthly cash flow
: Liaise with the bookkeeper
: Does project
planning
: Site inspection and tendercosting
: Networking
: Hands-on
: Administration
: bookkeeping
: Job costing and pricing
: Filing and keeping records
: Banking
10. 7. Codes of good practice
The business truly believesin the good Codes of Good Practice and
believes thatits businessshould be run in accordance and within the
South African Business.
The management of Filtane Training Academy uplifts the principles of
integrity; objectivity and courtesy when conducting business with its
clients; third parties,and suppliers.Filtane Training Academyand its
managementrespectthe confidentiality of information acquired
during the course of performingbusiness services.The corporation
supports competition basedon high quality servicesand market
related prices.
