Unlock the power of digital signage with expert design tips. Maximize impact and engagement with proven best practices.

1. Do's and Don'ts: How to
Use Digital Signage
Screens Effectively

2. What is Digital Signage?
Digital signage is a form of electronic display that uses
technologies such as LCD, LED, projection, or e-paper to
present visual information, advertisements, messages, or
other forms of content.
Unlike traditional static signage, digital signage is
dynamic and can display various multimedia content,
including text, images, videos, and interactive elements.

3. 01 02 03
04 05 06
Define Clear
Objectives
Digital Signage Best Practices Tips
Consistent
Branding
Content Relevance
Content Relevance
Interactive
Elements
Content Scheduling

4. Importance of
Digital Signage
Enhanced
Communication
Engagement and
Interactivity
Brand Visibility and
Recognition
Cost-Effective
Updates
Flexible Content
Delivery

5. Digital Signage Do’s
Define Clear Objectives: Clearly outline the goals and objectives of your digital
signage strategy to ensure that the content aligns with your communication
objectives.
Understand Your Audience: Tailor your content to the needs and preferences of
your target audience, considering factors such as demographics and location.
High-Quality Content: Use high-resolution images, clear text, and engaging
multimedia content to capture and maintain viewer attention.
Regular Content Updates: Keep content fresh and relevant by regularly updating it
to reflect current promotions, events, or information.
Test Displays: Ensure your digital displays are properly tested and calibrated for
optimal visibility, readability, and color accuracy.

6. Overcrowded Screens: Avoid cluttered displays with too much information. Keep it simple,
focusing on key messages to prevent viewers from being overwhelmed.
Neglecting Screen Placement: Consider the location and viewing angles when placing
screens to ensure maximum visibility and impact.
Ignoring Technical Issues: Regularly check and promptly address any technical issues, such
as screen malfunctions, connectivity problems, or software glitches.
Ignoring Audience Feedback: Be open to feedback from your audience and use it to improve
your content strategy. Ignoring feedback may lead to disengagement.
Inconsistent Scheduling: Maintain a consistent schedule for content updates and avoid
irregular or unpredictable changes to prevent confusion among viewers.
Digital Signage Don’ts

7. Reach out.
GOT QUESTIONS?
info@goftx.com
+1 (256) 319-3470
https://goftx.com