FHL Company Presentation

2. What’s next
is anyone’s guess
Multiple business
models is the norm
Customer
experience
is king
Today’s
Commerce
Challenges

3. Systems redesigned
around the customer,
not channels
Foundational
orientation around
the customer
The Way
Forward

4. Customer Commerce
Innovative
Experiences
360°
Customer View
Intelligent Order
Orchestration
Unlimited
Expansion
Single Cloud
Platform

5. Omnichannel customer view
Integrated customer service
Personalization and segmentation
SuiteCommerce Delivers
Full transaction history
One truth across all channels
Lifetime profit measurement
Business Driver
360o Customer View

6. Innovative Experiences
SuiteCommerce Delivers
Business Driver
Responsive design starter store
Future-proof architecture
B2C caliber experience
Consistent and compelling experiences
Differentiation
Performance and scalability
Support multiple devices
Industry-standard technology

7. SuiteCommerce Delivers
Business Driver
Manage orders from multiple channels
Real-time inventory visibility for business and customer
Connect global supply and distribution chains
Centralized order & inventory management
Continuity and subscription orders
Countless inventory locations
Customizable order routing rules
Unification of supply chain and customer demand
Intelligent Order Orchestration

8. SuiteCommerce Delivers
Business Driver
Unlock global opportunity
Complexities of multi-language, -currency, and -tax
Separate systems make expansion cost-prohibitive
Multiple business models and brands
Multi-language, -currency, -tax
B2C and B2B on same platform
Multi-site capability speeds growth
Unlimited subsidiary reporting
Native translation of UI
Unlimited Expansion

9. SuiteCommerce Delivers
Business Driver
Maintaining separate systems
Fragmented development expertise
Real-time, company-wide data visibility
Implement and enforce business logic once, everywhere
Unified ecommerce and in store with backend business systems
No integration costs
Seamless upgrades, always on latest release
Enterprise-wide data visibility
Single Cloud-Based Platform

10. Path to Customer Commerce
ORDER
MANAGEMENT
CRM

11. SuiteCommerce

12. Complete design flexibility
Leverage pre-built
starting point store
Mobile
Multi-sites on single platform
Interactive shopping
Dynamic merchandising
Faceted search and
guided navigation
Advanced promotions
and pricing
Ultimate Online
Shopping
Experience

13. Design the
Experience
You Want for
Your Brand

14. Mobile

15. Brands
Countries
Languages
Currencies
Business models
Multiple Sites, One Platform

16. Site Performance
Content Delivery Network (CDN) Single Page Architecture (SPA)+
Fast sites increase sales
conversion & page views
Fast sites improve
customer satisfaction
Fast sites rank higher
in search engines

17. Recently
viewed items
Advanced
product
imagery
Social
Sharing
Review
and Ratings
Interactive Shopping

18. SEO
Flexible SEO framework
Full control over SEO elements
301 redirects
Schema.org support

19. Site Search and Guided Navigation
Searchandise
Tailored page display
Solr site-search
Quick view
Faceted navigation

20. Promotion targeting
Advanced
coupon capabilities
Customer specific &
volume based pricing
Unify promotions
strategy across
every touchpoint
Flexible business
user controls
Pricing and Promotions

21. Dynamic Merchandising
Strategic
cross-sells
and up-sell
Display products
and content based on
business logic
Flexible merchandising rules

22. Customisable Cart & Checkout
Multiple payment options
Flexible checkout flow
Saved customer information
Saved cart
Mini cart

23. Customer Center
Initiate service
and support
View order history
Track shipments
Manage addresses, emails,
credit cards, preferences
Easily reorder itemsInitiate returns

24. Search & Catalog Promotions Content
Pricing Merchandising Permissions
Cart Checkout Account
SuiteCommerce Services
ERP CRM Global
SuiteCommerce Architecture
SuiteCloud Commerce APIs
SuiteCloud Platform
SuiteCommerce Reference Apps
B2B B2C POS

25. Full Range of
Services
Develop & Implement
Support
Training
Optimize

26. 3,200+ B2B and B2C websites
1.3 billion unique website visitors yearly
10 million web orders processed yearly
54 million products managed
Performance
Ecommerce part of the suite since 1998
SuiteCommerce launched May 2012
Retail Anywhere acquired November 2012
OrderMotion acquired May 2013
Venda acquired July 2014
Investments
SuiteCommerce Momentum

27. Partner Commerce Solutions
Payment Int’l ShippingMarketplace
Integration
Configurator
Int’l Ship
3PL
Connectors
Catalog Site Search
Warehouse
Management
Marketing Automation Cart Abandonment
Personalizatio
n
Ratings/Review
s
Shipping Social

28. • Bootstrap
• Akamai
• Shopflow
• Backbone
Underlying Technologies

29. • Initial Setup
• Ongoing Technical Support
• Upgrade and Version Management
• Creative Design v Response
• Customisation Management
• Sandbox Environment
• Custom Payment Gateways
Unique Challenges

30. Order Management
Helping Sellers Grow Their
Business and Become
More Profitable

31. Omnichannel Commerce and
Fulfillment in the Cloud
 Customer / Partner Management
 Catalog / Search
 Content Management
 Merchandising
 Promotions
 Personalization
 Guided Selling
 Configuration / Visualization
 Reviews
 Wishlist / registry
 Price
 Availability / Promising
 Cart Management
 Entitlements
 Quoting / Contracts
 Shipping and Tax
 Appointments
 Payment
 Fraud
 Address Verification
 Sourcing and Scheduling
 Order Orchestration
 Warehouse Management
 Drop Ship / Supplier fulfill
 Delivery Management
 Service Fulfillment
 Digital Fulfillment
 Subscriptions
 Exception Management
 Changes and Cancellations
 Returns
 Exchanges
 Appeasements
 Reverse Logistics
 Self-service
 Warranty
 Repair
 Knowledge Base
Web Mobile Social Call Center Store Field Sales Next
Engage Transact Fulfill Serve
Business User Management Tools Reporting / Analytics Cloud-based Platform
Warehouse Stores Vendors 3PLs Partners Service Partners Next

32. Order Management Is the Heart
of Omnichannel Commerce
© NetSuite Inc.
2015
3
2
 Price
 Availability / Promising
 Cart Management
 Entitlements
 Quoting / Contracts
 Shipping and Tax
 Appointments
 Payment
 Fraud
 Address Verification
 Sourcing and Scheduling
 Order Orchestration
 Warehouse Management
 Drop Ship / Supplier fulfill
 Delivery Management
 Service Fulfillment
 Digital Fulfillment
 Subscriptions
 Exception Management
 Changes and Cancellations
 Returns
 Exchanges
 Appeasements
 Reverse Logistics
 Self-service
 Warranty
 Repair
 Knowledge Base
Call Center Store
Transact Fulfill Serve
Business User Management Tools Reporting / Analytics Cloud-based Platform
Warehouse Stores Vendors 3PLs Partners Service Partners Next

33.  Price
 Availability / Promising
 Cart Management
 Entitlements
 Quoting / Contracts
 Shipping and Tax
 Appointments
 Payment
 Fraud
 Address Verification
 Sourcing and Scheduling
 Order Orchestration
 Warehouse Management
 Drop Ship / Supplier fulfill
 Delivery Management
 Service Fulfillment
 Digital Fulfillment
 Subscriptions
 Exception Management
 Changes and Cancellations
 Returns
 Exchanges
 Appeasements
 Reverse Logistics
 Self-service
 Warranty
 Repair
 Knowledge Base
Call Center Store
Transact Fulfill Serve
Business User Management Tools Reporting / Analytics Cloud-based Platform
Warehouse Stores Vendors 3PLs Partners Service Partners Next
Deliver the perfect order
every time and customers
will keep coming back and
become advocates!
Order Management Connect
Commerce to Your Supply Chain
Automated Order
Processes
Intelligent Fulfillment
Decisions
Flawless Fulfillment
Execution

34. Order Management Enables the
Ultimate Omnichannel Goal
Ship to
Store
Buy Anywhere
Fulfill Anywhere
Return Anywhere

35. Omnichannel Order Management Provides
Significant Business Value and ROI
Satisfied omnichannel shoppers buy more
Higher customer satisfaction, retention,
re-order/ renewal
Avoid lost sales due to stock-outs
Expand assortment without expanding
store footprint
Store fulfillment drives incremental
store purchases
More effective cross-sell and up-sell
Happy customers advocate your brand
React quickly to changing market demands
Increase Revenue

36. Omnichannel Order Management Provides
Significant Business Value and ROI
Increase inventory turns
Reduce fulfillment costs
Scale fulfillment productivity while
minimizing labor costs
Reduce costs to maintain and change
fulfillment processes
Increase customer service productivity
Enable store associates to better serve
omnichannel consumers
Avoid markdowns
Improve Profitability

37. Order Management Delivers the Experience,
Process and Capabilities for Omnichannel
Call Center Store Supply Chain Manager
Commerce Systems (API) Contact Centers (API) POS (API)
Capture Orders Order Status Cancel / Change
Save the Sale Ship from DC Ship from Store
Store Pick-up Ship to Store Drop Ship
Home Delivery Continuity Installment Payment
Personalization Service Provisioning Digital Fulfillment
Backorders Returns Recalls
Item Inventory Promising
Order Shipment Payment
Pricing / Promos Returns Work Orders
Purchase Orders Receiving Transfer Orders
Customer Analytics Services
User Experiences
Processes
Capabilities

38. Where It All Comes Together
CRM – SERVICE
UNIQUE CHANNEL
EXPERIENCES
MERCHANDISING
ERP
CRM – MARKETING
STORE SYSTEMS
MDM CONTENT
SUPPLY CHAIN
Order
Management