Doncafe@Facebook

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Doncafe@Facebook

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Doncafe@Facebook

  1. 1. Facebook- SOMO AWARDS- SCROLL
  2. 2. Insight COFFEE IS ONE OF THE FAVORITE MORNING RITUALS, EVERYDAY HABIT THAT BRINGS PEOPLE TOGETHER. ALMOST LIKE FACEBOOK.
  3. 3. Idea WE WANTED TO LET PEOPLE ENJOY AND SHARE THEIR COFFEELICIOUS MOMENTS ONLINE
  4. 4. To become MOST TALKING ABOUT LOCAL FACEBOOK BRAND AND INCREASE DONCAFÉ TOP-OF-MIND AWARENESS
  5. 5. Approach TURN THE DONCAFÉ PAGE INTO FAVORITE FACEBOOK RITUAL FOR COFFEE LOVERS AND CREATE UNFORGETTABLE FACEBOOK EXPERIENCE THAT WILL LAST OFFLINE
  6. 6. Way to do it DELIVER CONTENT THAT WILL INSPIRE OUR FANS, MAKE THEM LAUGH SO THEY WILL SHARE IT AND BOOST DONCAFE VIRAL REACH
  7. 7. How we talk to people WITH 3 POSTS PER DAY WE TRIGGER CONVERSATION AROUND FOLLOWING TOPICS:
  8. 8. How we talk to people COFFEE, COFFEE AND COFFEE! LIKES: 607 SHARES: 252 COMMENTS:183
  9. 9. How we talk to people FOOD & RECIPES LIKES: 873 SHARES: 144 COMMENTS:20
  10. 10. How we talk to people ORIGINAL MEME’S LIKES: 2287 SHARES: 1105 COMMENTS: 37
  11. 11. How we talk to people AND MORE ORIGINAL MEME’S :) LIKES: 803 SHARES: 174 COMMENTS: 58
  12. 12. How we talk to people TAILOR MADE QUOTES LIKES: 1378 SHARES: 281 COMMENTS: 10
  13. 13. How we talk to people A LITTLE BIT OF PRODUCTS LIKES: 467 SHARES: 51 COMMENTS: 10
  14. 14. How we talk to people A LITTLE BIT OF PROMOTIONS LIKES: 814 SHARES: 49 COMMENTS: 58
  15. 15. How we talk to people WE APPRECIATE LOYALTY LIKES: 387 SHARES: 15 COMMENTS: 7
  16. 16. How we talk to people LIKES: 881 SHARES: 45 COMMENTS: 94 SO WE MAKE SURPRISES
  17. 17. Identity IT’S CONSISTENT WITH OTHER CHANNELS
  18. 18. Identity IT’S SEASONALLY REFRESHED
  19. 19. Identity INLINEWITH BRAND ACTIVITIES
  20. 20. Identity AND DESIGNED WITH MATCHING PROFILE AND COVER IMAGE
  21. 21. Activations IN THE PREVIOUS YEAR WE LAUNCHED6FB APPS:
  22. 22. Activations NEODOLJIVI MIRIS - Scrolling adventure game, where fans were challenged to play with irresistible smell, avoid obstacles and win points
  23. 23. Activations DONCAFE AKCIJA - Interactive Sweepstake, where fans were selecting their favorite Commercial and contributed to display the most voted on TV
  24. 24. Activations NOVOGODISNJI MOMENTI – 3in1 game, where users were challenged to decorate Christmas tree, pack presents or play Sudoku for prizes
  25. 25. Activations SAMO ZA DAME - Interactive video, Women’s day viral that was launched to surprise female coffee lovers
  26. 26. Activations DONCAFÉ USKRŠNJA - Creative crowdsourcing, that challenged fans to decorate and share eggs to win new Easter Doncafe cups
  27. 27. Activations DONKAFICA SUDBINE - Interactive Sweepstake, launched to gather consumer preference by empowering them to drink virtual coffees, reveal and share fortune cookies.
  28. 28. Results IN PREVIOUS YEAR...
  29. 29. Results 6USER ACTIVATIONS
  30. 30. Results 120.971NEW FANS
  31. 31. Results 1.332.304POST LIKES
  32. 32. Results 167.015POST SHARES
  33. 33. Results 69.244COMMENTS
  34. 34. Results UP TO 33.000PEOPLE TALKING ABOUT
  35. 35. Results TOTAL REACH 31.198.237
  36. 36. Results 39.599APP USERS...
  37. 37. Results ...WHO USED APPS 113.652TIMES
  38. 38. Results VIRAL REACH 5.393.299
  39. 39. 2013 Thanks for your time! Applied for SOMO Awards on August, 30, 2013 Like - Comment

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