The SeatAds band and FanZapp app provide an interactive experience for event attendees. The wristband contains a QR or augmented reality code that fans scan with the FanZapp app to access games, entertainment, promotions and more from their seats. This enhances the event experience and keeps fans engaged with the brand both during and after the event through shared content, discounts and other offers.

1. The fan journey
Tear it, wear it, share it

2. The SeatAds and FanZapp fan experience
A seat band that turns into two separate wristbands.
It’s packed with digital entertainment – making it easy
for your fans to engage with your brand!
An app with which your fans access the entertainment
in their SeatAds. FanZapp enhances their event
experience both before and after your event -
giving access to crowd visualizers, energy meters,
social sharing and more.

3. Make your fans’ event experience unforgettable with entertainment,
games and offers they can access during and after the event to
connect with your brand.
Wow your fans!
SPORTING
EVENTS
CIRCUS/
OUTDOOR
MUSIC
CONCERT
THEATRE
MOVIES
SEMINARS

4. Customised bands
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ThefollowingaretrademarksorservicemarksofMajorLeagueBaseball
entitiesandmaybeusedonlywithpermissionofMajorLeagueBaseball
Properties,Inc.ortherelevantMajorLeagueBaseballentity:MajorLeague,
MajorLeagueBaseball,MLB,thesilhouettedbatterlogo,WorldSeries,
NationalLeague,AmericanLeague,DivisionSeries,LeagueChampionship
Series,All-StarGame,andthenames,nicknames,logos,uniformdesigns,
colorcombinations,andslogansdesignatingtheMajorLeagueBaseball
clubsandentities,andtheirrespectivemascots,eventsandexhibitions.
ThefollowingaretrademarksorservicemarksofMajorLeagueBaseball
entitiesandmaybeusedonlywithpermissionofMajorLeagueBaseball
Properties,Inc.ortherelevantMajorLeagueBaseballentity:MajorLeague,
MajorLeagueBaseball,MLB,thesilhouettedbatterlogo,WorldSeries,
NationalLeague,AmericanLeague,DivisionSeries,LeagueChampionship
Series,All-StarGame,andthenames,nicknames,logos,uniformdesigns,
colorcombinations,andslogansdesignatingtheMajorLeagueBaseball
clubsandentities,andtheirrespectivemascots,eventsandexhibitions.
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PATENTPENDING
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TEAR IT, WEAR IT, SHARE IT... FANZAPP ENTERTAINS YOU...
A doorway to access
unique information
especially created by your
artist/team for you as a
cherished fan offering
games, entertainment or
promotional offers.
Cool ‘crowd lighting effects’
visualizers that match music,
crowd energy, and rhythms
to visualizations on the
screen, also allowing central
control from stage!
Optionally, LED colourful
flashing lights in the SeatAds
band can be selected.
You enter a 3D world of
augmented reality which allows
the camera on your phone or
tablet to merge actual reality
with amazing entertaining
computer created images, for
example you can take a selfie
with your team/artist without
them actually being with you.
GO TO
EVENT
LOCATE
YOUR SEAT
REMOVE
THE BAND
SCAN &
INTERACT
LANDING
PAGE
COMPETITIONS
& INCENTIVES
TEAR AND
SHARE
For more information visit www.seatads.bizThe fan journey
TEAR IT, WEAR IT, SHARE IT... FANZAPP ENTERTAINS YOU...
A doorway to access
unique information
especially created by your
artist/team for you as a
cherished fan offering
games, entertainment or
promotional offers.
Cool ‘crowd lighting effects’
visualizers that match music,
crowd energy, and rhythms
to visualizations on the
screen, also allowing central
control from stage!
Optionally, LED colourful
flashing lights in the SeatAds
band can be selected.
You enter a 3D world of
augmented reality which allows
the camera on your phone or
tablet to merge actual reality
with amazing entertaining
computer created images, for
example you can take a selfie
with your team/artist without
them actually being with you.
GO TO
EVENT
LOCATE
YOUR SEAT
REMOVE
THE BAND
SCAN &
INTERACT
LANDING
PAGE
COMPETITIONS
& INCENTIVES
TEAR AND
SHARE
For more information visit www.seatads.bizThe fan journey
TEAR IT, WEAR IT, SHARE IT... FANZAPP ENTERTAINS YOU...
A doorway to access
unique information
especially created by your
artist/team for you as a
cherished fan offering
games, entertainment or
promotional offers.
Cool ‘crowd lighting effects’
visualizers that match music,
crowd energy, and rhythms
to visualizations on the
screen, also allowing central
control from stage!
Optionally, LED colourful
flashing lights in the SeatAds
band can be selected.
You enter a 3D world of
augmented reality which allows
the camera on your phone or
tablet to merge actual reality
with amazing entertaining
computer created images, for
example you can take a selfie
with your team/artist without
them actually being with you.
GO TO
EVENT
LOCATE
YOUR SEAT
REMOVE
THE BAND
SCAN &
INTERACT
LANDING
PAGE
COMPETITIONS
& INCENTIVES
TEAR AND
SHARE
For more information visit www.seatads.bizThe fan journey
The SeatAds band features event information, offers, and
a QR or Augmented Reality FanZapp application code so
that fans can easily engage with your brand.
QR CODE
AUGMENTED
REALITY

5. The SeatAds band makes it easy for your fans to benefit from
the FanZapp entertainment.
SeatAds and FanZapp as a seamless experience
TEAR IT
CHAIR IT
WEAR IT
SHARE IT

6. Engagement at new levels
ENTERTAINMENT
Engaging games, entertainment
and promotional offers for your
fans.
UNIQUE FEATURES
Crowd lighting effects and
visualizers that can be centrally
controlled.
AUGMENTED REALITY
Take it to the next level - have your
fans take a selfie with the artist or
team in a 3D world.
FanZapp entertains you...

7. A FanZapp experience
Fan scans
QR/AR code
Keep your fans updated with
VIP newsletters.
Your fans get exclusive offers via
brands like ESPN and Spotify.
Run live competitions and make the
event an unforgettable experience.
Make it easy for fans to buy merchandise
directly through FanZapp.
Offer discounts to your
upcoming events.
Directed to
landing page
SeatAds and FanZapp are easy to customize to your brand
with our in-house designers, AR specialists and a quick
turnaround time on our physical products.

8. The fun continues after your event
The full FanZapp experience is accessible through the band after
the event. It can be used to build a connection and increase
engagement with your fans - for example by informing about
future events and special offers.
Thanks to the handy magnets in the band, fans can attach it on
metallic surfaces and keep the event in fresh memory for weeks
to come.

9. The complete fan journey for your brand
GO TO
EVENT
LOCATE
YOUR SEAT
REMOVE
THE BAND
SCAN &
INTERACT
LANDING
PAGE
COMPETITIONS
& INCENTIVES
TEAR AND
SHARE

10. Reg Illingworth
Managing Director
m. +44 7979 569063
e. reg@seatads.biz
THANK YOU
Questions? Contact us: