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Medical Science Liaisons, working on behalf of pharmaceutical, biotech and medical device companies, play a critical role in increasing product awareness and education throughout the broader medical community. These highly knowledgeable and experienced professionals function as credible peers whom key opinion leaders can rely on for current, objective and thorough information about disease states and treatments. MSLs have can have a significant impact on the achievement of corporate business objectives, often serving as catalysts to partnerships between companies and thought leaders.
The reality of federal healthcare reform, increasing state laws, and industry measures such as the PhRMA Code, all contribute to a landscape of industry-thought leader relationships that is dramatically changing. As sales and marketing teams face a growing number of obstacles that impede access to physicians, the role of the MSL in providing scientific information exchange continues to rise in importance. Through transparent communication with thought leaders, stemming from MSLs’ sound clinical expertise and relationship building and business skills, MSLs are playing a major role in shaping the future of how thought leaders receive information and how the industry is perceived.
Now in its seventh year, ExL Pharma’s Best Practices conference continues to provide a highly interactive and energetic forum for the delivery of successful strategies designed to increase the effectiveness of MSLs in both field and office-based activities. Through comprehensive sessions on topics including thought leader identification and management, the changing healthcare environment and the impact on the MSL role, and innovative approaches to career development, attendees will leave this event armed with valuable strategies for increasing professional effectiveness and personal job fulfillment.