A 10 minute talk that I delivered at UX Australia Brisbane (2012) around Progressive Profiling and how small elements of visitors journeys and data can be used to create enormous value to organisations who understand how to tap into that knowledge and extract actionable intelligence

1. …the secret
to a bespoke web
experience is
crumbs
http://www.backgroundsppt.net/uploads/dna-genes-backgrounds-wallpapers.jpg

2. Fabian Rebeiro

3. …a trail of
digital crumbs

4. !
Crumbs are
great

5. Keywords they’ve
searched for
What website they’re Where they’re located
coming from
Pages they’ve been on
Other websites they’ve Their interests
visited
Persona’s they match up
with
Their preferences
Devices they use
How technology Savvy
they are

6. Keywords they’ve
searched for
What website they’re Where they’re located
coming from
Pages they’ve been on
Other websites they’ve
Known Inputs
Their interests
visited
Progressive
Profiling
Persona’s they match up
with
Inferences
Their preferences
Devices they use
How technology Savvy
they are

7. Progressive
Profiling
Create patterns that define “What to
look for”

8. Progressive
Profiling

9. Progressive
Profiling
Page Profile
What does a view of this page
mean to the organisation
What this page contains
Who this page is for
Log all interactions of this user
(Analytics)
Value Goals

10. Progressive
Profiling

11. Anonymous User Authenticated
Progressive Profiling Business
Personalisation Intelligence
“What’s the “We know
likelihood this about
that…” them…”

12. Convert
Website, Campaigns, O
n-line
applications, Apps, Socia
l Media
Acquire User Retain
E- Profiling Social, CRM, Apps, Cros
mail, Social, SE s-Channel
O, SEM, Digital
Comms
Evangelise
Social, Online response,
Cross- Channel

13. Progressive
Profiling
Learned, Actionab
le data
(insights???)
about your users

14. Fabian.Rebeiro @