…the secretto a bespoke web     experience iscrumbs  http://www.backgroundsppt.net/uploads/dna-genes-backgrounds-wallpaper...
Fabian Rebeiro
…a trail ofdigital crumbs
!Crumbs are  great
Keywords they’ve                                      searched for                 What website they’re                   ...
Keywords they’ve                                      searched for                 What website they’re                   ...
Progressive                              ProfilingCreate patterns that define “What tolook for”
Progressive Profiling
Progressive                    Profiling Page Profile                         What does a view of this page               ...
Progressive Profiling
Anonymous          User        Authenticated  Progressive      Profiling       Business Personalisation                  I...
Convert                   Website, Campaigns, O                               n-line                   applications, Apps,...
Progressive    ProfilingLearned, Actionab      le data   (insights???) about your users
Fabian.Rebeiro   @
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UX Australia 10min talk progressing profiling

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A 10 minute talk that I delivered at UX Australia Brisbane (2012) around Progressive Profiling and how small elements of visitors journeys and data can be used to create enormous value to organisations who understand how to tap into that knowledge and extract actionable intelligence

Published in: Technology, Spiritual
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UX Australia 10min talk progressing profiling

  1. 1. …the secretto a bespoke web experience iscrumbs http://www.backgroundsppt.net/uploads/dna-genes-backgrounds-wallpapers.jpg
  2. 2. Fabian Rebeiro
  3. 3. …a trail ofdigital crumbs
  4. 4. !Crumbs are great
  5. 5. Keywords they’ve searched for What website they’re Where they’re located coming from Pages they’ve been onOther websites they’ve Their interests visited Persona’s they match up with Their preferences Devices they use How technology Savvy they are
  6. 6. Keywords they’ve searched for What website they’re Where they’re located coming from Pages they’ve been onOther websites they’ve Known Inputs Their interests visited Progressive Profiling Persona’s they match up with Inferences Their preferences Devices they use How technology Savvy they are
  7. 7. Progressive ProfilingCreate patterns that define “What tolook for”
  8. 8. Progressive Profiling
  9. 9. Progressive Profiling Page Profile What does a view of this page mean to the organisation What this page contains Who this page is for Log all interactions of this user (Analytics)Value Goals
  10. 10. Progressive Profiling
  11. 11. Anonymous User Authenticated Progressive Profiling Business Personalisation Intelligence“What’s the “We know likelihood this about that…” them…”
  12. 12. Convert Website, Campaigns, O n-line applications, Apps, Socia l Media Acquire User Retain E- Profiling Social, CRM, Apps, Crosmail, Social, SE s-ChannelO, SEM, Digital Comms Evangelise Social, Online response, Cross- Channel
  13. 13. Progressive ProfilingLearned, Actionab le data (insights???) about your users
  14. 14. Fabian.Rebeiro @

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