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Core and Paths
  Designing findability
 from the inside and out

         EuroIA 2007
         Are Halland
Agenda

 Why a new framework?
  – Seven Deadly Sins of IA
 Introducing Core+Paths
  – Core
  – Inward Paths
  – Outward Paths
Seven Deadly Sins of IA
(1) Sin of Abstraction



”When you go too far up, abstraction-wise,
you run out of oxygen.
Sometimes smart thinkers just don’t know
when to stop, and they create these absurd,
all-encompassing, high-level pictures of the
universe that are all good and fine, but
don’t actually mean anything at all.”
- Joel Spolsky
(2) Sin of Introvercy




© Joshua Porter: Home alone? The role of content aggregators
(3) Sin of Isolation




  http://www.flickr.com/photos/brendio/147026911/
(4) Sin of Information Overload
100 Exabytes                                                                  All info / year




                                                                                            Unique info / year




                                                                                                All human
                                                                                                documents
12 Exabytes
                                                                                                produced last
                                                                                                40.000 years


               2000   2001   2002   2003   2004   2005   2006   2007   2008      2009

                  © Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC
(5) Sin of Navigation Overload
(5) Sin of Navigation Overload
(6) Sin of Futility




             Missed opportunity
             Toget går




http://www.flickr.com/photos/stuckincustoms/169376299/i
(6) Sin of Futility
       Calls to Action




                   Social Value
Business Value
(7) Sin of Logophobia
ABOUTNESS



FINDABILITY
We need to start with The Core
How to design for Core+Paths

           Prioritize and design the Core
   (satisfy user goals through prioritized content and functionality)




        Design Inward Paths to the Core
(SEO, facets, menus, search, RSS, newsletters – any mean available)




Offer relevant Outward Paths from the Core
    (Calls to Action that meet user, business and social needs)
Core, Inward and Outward Paths



       Most optimal unit of consumption


                   Core

       Balance business and user goals
Example: Municipality
                  Core: Services, i.e. kindergarden

Frontpage                                                                                Online application


Internal search                                                                          Offline application


Google/SEO                                                                               Contacts


Incoming links                                                                           Print

                    Spørsmål & svar
Newsletters                                                                              Forward to friend
                    - Kor gamalt må barnet vera før det kan byrja i barnehage?

                      Barnet må vere fylt 10 månader før det kan begynne i barnehagen.
                      Det kan søkjast plass i inntil 3 barnehagar.
                    + Kva er prioriterte grupper?
Brochures                                                                                Map of kindergardens
                    + Kor mykje kostar det?
                    + Finst det barnehagar som er opne på kvelden og om natta?
                    + Kor lang tid tar det før eg får svar på søknaden?

RSS feeds                                                                                Links to kindergardens
                    + Kan eg klage på utfallet av søknaden?




                    Barnehagar i Førde
                    Kommunale barnehagar
                           Førde familiebarnehage               Kyrkjevegen barnehage
                           Slåttebøen 33                        Postboks 6
                           6800 FØRDE                           6800 FØRDE
                           57 83 22 47                          916 90 359
Prioritize most important element
Provide supporting info as needed
Simplicity and infodesign for tasks
The Core can also be distributed
Good web apps have good Cores
Core Variations
  Core Page             Core Flow      Multiple Cores




Distributed Core       Core Template   Long Tail Core
Designing Inward Paths to the Core

                 Internal search


                 Frontpage


                 RSS feeds


                 Open APIs


                 Affiliates


                 Newsletters


                 Google/SEO
Outward Paths: Calls to action

                Add to cart


                Buy used


                Add to wish list


                Others who bought…


                You might also..,


                Rate this item


                Tag this item
Themes and References

             Inward Paths                     Core                        Outward Paths
            Findability                                                     Value
                                          Prioritization


                                 Epicenter Design
Search Engine                                                        Calls to Action   Captology

Optimization Ads                                                     Persuasion
                                                     Simplicity
                                 Copy as interface                                            Tunelling

                                                Adaptive Design      Rhetorics Kairos Persuasion
Links Search     Marketing       Getting Real

                                 Agile Development Flow                      Conversion
Feeds Newsletters Affiliates                                         Paths
                                 Human Information Interaction
Information scent Offline                                                             Social
                                                                     Statistics ROI
                                 Sensemaking Hub-Spoke
            Site navigation                                          Design Tagging
marketing

                                 IA2.0 Microformats
Facets Residue Attraction Tags
                                                                                               Viral
                                                                     Recommendation Systems
                                                     APIs Personal
Taxonomies Site     Search       Semantic Web
                                                                     Marketing Social Media
Best Bets Link-rich frontpages   InfoClud
                                                                     Optimization
How to use it?

   Simple, Adaptive Tool for Thinking
   Support for Intuition
   Jump Start Concept
   Zoom in Concept without Lock-in
   Set Redesign Priorities
   Client Communication
   Fighting Frontpage Focus
Try it!

                Core
Inward Paths             Outward Paths
And Let’s Build a Beautiful




             Information Universe!
Questions?
Comments?
are@netliferesearch.com
    +47 908 70 026
  www.iallenkelhet.no
Development Processes




  http://www.brandonschauer.com/blog/?p=25
Development Processes




  http://www.brandonschauer.com/blog/?p=25
The Doughnut Problem

                       Process Flows

             Use Cases
                              Affinity Diagrams

      Strategy
                                           Sitemaps
  Personas



                         ?                    Controlled
                                             Vocabularies
  Scenarios


  User journeys                            Taxonomies

                                       Ontologies
       Usier stories

                                Prototypes
                 Wireframes

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Core and Paths: Designing Findability from the Inside and Out

  • 1. Core and Paths Designing findability from the inside and out EuroIA 2007 Are Halland
  • 2. Agenda  Why a new framework? – Seven Deadly Sins of IA  Introducing Core+Paths – Core – Inward Paths – Outward Paths
  • 4. (1) Sin of Abstraction ”When you go too far up, abstraction-wise, you run out of oxygen. Sometimes smart thinkers just don’t know when to stop, and they create these absurd, all-encompassing, high-level pictures of the universe that are all good and fine, but don’t actually mean anything at all.” - Joel Spolsky
  • 5. (2) Sin of Introvercy © Joshua Porter: Home alone? The role of content aggregators
  • 6. (3) Sin of Isolation http://www.flickr.com/photos/brendio/147026911/
  • 7. (4) Sin of Information Overload 100 Exabytes All info / year Unique info / year All human documents 12 Exabytes produced last 40.000 years 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 © Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC
  • 8. (5) Sin of Navigation Overload
  • 9. (5) Sin of Navigation Overload
  • 10. (6) Sin of Futility Missed opportunity Toget går http://www.flickr.com/photos/stuckincustoms/169376299/i
  • 11. (6) Sin of Futility Calls to Action Social Value Business Value
  • 12. (7) Sin of Logophobia
  • 14. We need to start with The Core
  • 15. How to design for Core+Paths Prioritize and design the Core (satisfy user goals through prioritized content and functionality) Design Inward Paths to the Core (SEO, facets, menus, search, RSS, newsletters – any mean available) Offer relevant Outward Paths from the Core (Calls to Action that meet user, business and social needs)
  • 16. Core, Inward and Outward Paths Most optimal unit of consumption Core Balance business and user goals
  • 17. Example: Municipality Core: Services, i.e. kindergarden Frontpage Online application Internal search Offline application Google/SEO Contacts Incoming links Print Spørsmål & svar Newsletters Forward to friend - Kor gamalt må barnet vera før det kan byrja i barnehage? Barnet må vere fylt 10 månader før det kan begynne i barnehagen. Det kan søkjast plass i inntil 3 barnehagar. + Kva er prioriterte grupper? Brochures Map of kindergardens + Kor mykje kostar det? + Finst det barnehagar som er opne på kvelden og om natta? + Kor lang tid tar det før eg får svar på søknaden? RSS feeds Links to kindergardens + Kan eg klage på utfallet av søknaden? Barnehagar i Førde Kommunale barnehagar Førde familiebarnehage Kyrkjevegen barnehage Slåttebøen 33 Postboks 6 6800 FØRDE 6800 FØRDE 57 83 22 47 916 90 359
  • 21. The Core can also be distributed
  • 22. Good web apps have good Cores
  • 23. Core Variations Core Page Core Flow Multiple Cores Distributed Core Core Template Long Tail Core
  • 24. Designing Inward Paths to the Core Internal search Frontpage RSS feeds Open APIs Affiliates Newsletters Google/SEO
  • 25. Outward Paths: Calls to action Add to cart Buy used Add to wish list Others who bought… You might also.., Rate this item Tag this item
  • 26. Themes and References Inward Paths Core Outward Paths Findability Value Prioritization Epicenter Design Search Engine Calls to Action Captology Optimization Ads Persuasion Simplicity Copy as interface Tunelling Adaptive Design Rhetorics Kairos Persuasion Links Search Marketing Getting Real Agile Development Flow Conversion Feeds Newsletters Affiliates Paths Human Information Interaction Information scent Offline Social Statistics ROI Sensemaking Hub-Spoke Site navigation Design Tagging marketing IA2.0 Microformats Facets Residue Attraction Tags Viral Recommendation Systems APIs Personal Taxonomies Site Search Semantic Web Marketing Social Media Best Bets Link-rich frontpages InfoClud Optimization
  • 27. How to use it?  Simple, Adaptive Tool for Thinking  Support for Intuition  Jump Start Concept  Zoom in Concept without Lock-in  Set Redesign Priorities  Client Communication  Fighting Frontpage Focus
  • 28. Try it! Core Inward Paths Outward Paths
  • 29. And Let’s Build a Beautiful Information Universe!
  • 30. Questions? Comments? are@netliferesearch.com +47 908 70 026 www.iallenkelhet.no
  • 31. Development Processes http://www.brandonschauer.com/blog/?p=25
  • 32. Development Processes http://www.brandonschauer.com/blog/?p=25
  • 33. The Doughnut Problem Process Flows Use Cases Affinity Diagrams Strategy Sitemaps Personas ? Controlled Vocabularies Scenarios User journeys Taxonomies Ontologies Usier stories Prototypes Wireframes