1. MEDITERRANEAN COLLEGE IN COLLABORATION
WITH THE UNIVERSITY OF DERBY
BA BUSINESS STUDIES
CREATIVE BUSINESS SOLUTIONS
STUDENTS’ NAMES: Evgnossia Sophianova
Konstantina Iakovidou
Manolis Koutsakis
Georgia Karapaschali
PROFESSOR’S NAME: Valasidou Areti

2. Firm & Product Presentation
ECO Solutions
• Eco Solutions Ltd. was
established in Heraklion,
Crete.
• The company’s main objective
is to maximize the
performance
• Offers a wide range of
application
• Characterized by design and
applications that are
characterized by high quality

3. Carefree Charger (CFC)
An innovative case-
charger which operates
incorporated in a solar
panel
Designed for
environmental
protection
Offers conveniences
in everyday lifestyle
Designed to provide
people with a modern
and practical
commodity

4. Employees
Students
55+
TARGET
GROUPS
Save money
Interested in
technological
changes
Attention to
the product
appearance
Following
trends
Environmental
consciousness
Practicality
Health
protection
A lot of
hours
away of
home
Save money
A lot of
hours
away
from
home
Environmental
consciousness
Need for
constant
communicationInterested in
technological
changes
Save money
PracticalityNeed for
constant
charging
MIND MAPPING
No need to worry
about charging
one’s mobile

5. Carefree
charger
Necessity for constant
charge
Energy efficiency
Cost Efficiency
Protective film for solar
panel
Longer product life
Satisfy
consumer
needs
Ability to find
cases easily for all
mobile phones
Wireless
Energy-
Efficiency
Assistance for fellow
man
FISHBONE DIAGRAM
Charge more units
through USB
Variety of colours
& sizes
Discharge
protection
Solar panel
Ability to charge
more than one device

6. Functionality
Price POSITIONING MAP

7. PRODUCT (CFC)
Features
• Solar panel
• Protection film for the solar
panel
• Discharge protection
• Constant passive charging
• Variety of colours and sizes
• Charge more units
An innovative solar
panel case for mobile
phones in the word of
technology, which
makes the mobile
phones carefree and
environmental
friendly.

8. PRICE
Pricing policy
According to the survey
conducted, the pricing policies
that were adopted are:
• Competitive pricing
• Backward pricing
Payment methods
• Cash
• Credit
• Debit
Survey Results
20%
30%
50%
Rates
40-55€
55-70€
70-85€

9. PLACE
•Cooperation with 3PL
companies
•Distribution to all
regions in Greece
through the company’s
online stores and some
affiliate stores, such as
Public, Vodafone,
Wind.
Company’s presence

10. Online Promotion

11. Offline Promotion
•Leafleting
•Advertising on television
and radio
•Presentation to potential
customers

12. PROCESS
•Vertical integration
•Constant Evaluation
•Consumers prefer
more friendly products

13. PEOPLE
•The company is
human culture oriented
•Training of workforce
•Recruiting
environmentally-
conscious and
qualified staff

14. PHYSICAL EVIDENCE
Recycling
Portable
Variety of
colors and
sizes

15. CONCLUSIONS
BENEFITS
• Technologically
developed branch
• Save energy
• Eco-friendly
• Makes life easier
• Affordable
DRAWBACKS
• The product is available
only in domestic markets
•High Service costs
CHANCES
• Market growth through
partnerships
•Product development
through constant
technological evaluation
• Promotion through social
activities
DANGERS
•Increased competition
•Changes in legislation
•Infavourable economic
situation

16. THANK YOU FOR YOUR ATTENTION!!!