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Teaching Sustainability and Social Innovation in China


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I recently gave this presentation to a conference of academics in China as a way to highlight how case/ project based teaching methods can be used to increase learning capacity and leadership skills.

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Teaching Sustainability and Social Innovation in China

  1. 1. May 14, 2013Recalibrating Education As Usual:Teaching Sustainability and Social Innovation in ChinaRichard BrubakerMay 2013
  2. 2. May 14, 2013Recalibrating Business As UsualMy focus on sustainability does not only include:
  3. 3. May 14, 2013Recalibrating Business As UsualTangible byproductsProblems we face are farmore personal than“carbon” or climatechange
  4. 4. May 14, 2013Image ImageImage ImageRecalibrating Business As Usual….. are byproducts of systems we builtBusiness HasTraditionally Assumedan Infinite CapacityPlanet• Resources were cheap• Consumption was key• Waste went “Away”• No one accountable
  5. 5. May 14, 2013Recalibrating Business As UsualChallenges only grow in size, frequency, and severity9 billion
  6. 6. May 14, 2013SustainabilityB.A.U. CSRRecalibrating Business As UsualShifting to a new modelBeyond B.A.U.• Growth is the primary goal• Models are heavily subsidized• Externalities are someone else’s problem• Responsibility and accountability are mutually independent• Growth is achieved through quality• Economic and Business Model are full cost• Externalities of models are the firm’s problem• Responsibility and Accountability are aligned
  7. 7. May 14, 2013Recalibrating Education As Usual:Business, Society, and Environment ProjectRichard BrubakerMay 2013
  8. 8. May 14, 2013CEIBS Goals:1. To institutionally support society by leveraging its students, faculty, alumni relationships2. Improve student awareness of the most pressing social and environmental challenges in China3. To provide a profound, integrative experience for students to learn from1. Provide an experience that integrates academic setting and hands on experience that will:• Highlight the business implications resulting from these challenges• Introduce the vocabulary and practices for responsible leadership• Highlight their role as future leaders to address social issues through responsible decision making2. Provides a flexible platform that engages student interests, matches experiences, and provides anopportunity to network with and engage with Shanghai’s corporate community• Students may select partners based on research objectives, personal interests, and business planning3. To engender an understanding of why CEIBS’ MBA students should demonstrate responsible leadershipthrough involvement in social and/or environmental projects and activities during their course of study.• Using time at CEIBS to understand how to develop socially beneficial business plansCourse Goals:Innovations in Teaching Sustainability & Social InnovationBSE Projects
  9. 9. May 14, 2013• Students develop clubs, initiatives andcompetitions• Which attract sponsors, speakers andother supporters from industry, NGO’s,government and the local community• Which builds awareness of our programsand attracts project sponsors andrecruiters• Which attracts more students• All of which grows our impact, andincreases our understanding• Which eventually impacts our curriculumEngagementCapacityScaleAwarenessInnovations in Teaching Sustainability & Social InnovationFrom the Bottom Up
  10. 10. May 14, 2013PUSH: PULL:Bootcamp Projects• Frameworks:• Tools:• Strategies:• Actions:Innovations in Teaching Sustainability & Social InnovationTwo Sources of Pressure / Four Levels of Learning
  11. 11. May 14, 2013Framework for Sustainability and Responsible Leadership• What are the issues of sustainability and responsibility that companies and managers face• What are the determining factor the issuesStakeholder Analysis and Engagement Tools Stakeholder identification, profiling, and alignment Internal vs. External stakeholder engagementEngagement Navigating an organization chart to build support for programs Internal vs. external collaboration & supportRisks, Rewards, and Responsibilities How do organizations (and managers) make decisions How are decisions impacted by analysis of risk and timeframesMonitoring & Reporting Understanding and Managing the needs of stakeholders Understanding different mediums and reports to meet various needsEngagementCapacityScaleAwarenessPrograms, and Platforms - The role of systems Creating sustainability through systemic change and platform development Importance of pilot programs, and moving past themInnovations in Teaching Sustainability & Social InnovationBSE Bootcamp
  12. 12. May 14, 2013Projects focused onsolving local problems1) Tangibility2) Accessibility3) Engagement4) ImpactInnovations in Teaching Sustainability & Social InnovationBSE Projects
  13. 13. May 14, 2013Innovations in Teaching Sustainability & Social Innovation2013/4 Project Partners
  14. 14. May 14, 2013Project Goal:Increase the recyclability of LL Bean purchase bags with the use of more sustainable materials, thusreducing the amount of paper purchase bags used by consumersResult:Launch of new recyclable bag in China, to be followed by rollouts in Japan and U.S.“Our dedication to the environment is stronger today than ever before. It’s very interesting project whichdeveloped our green concept to China marketing and customers.”Innovations in Teaching Sustainability & Social InnovationProject Example: LL Bean
  15. 15. May 14, 20131st Project Overview:1. Market Study and analysis of Chinese BIPV market;2. Study the needs of Chinese architects/ buildings3. Study the currently available products (Chinese & foreign)4. Develop a market entry/penetration plan for Trina SolarResult: Install 2’000 m2 (200 kW) solar panels on CEIBS roofs,which will reduce CEIBS’s electric grid consumption by 7% and CO2emissions by 5%2nd Project Overview: Implement energy auditing and adoptwaste-stream-reduction approaches, and facilitate sponsoring forPV panel on campus.“The final deliverables exceed our expectations – formed a clear plan for penetration as well as marketoverview . Recommendations for our short/long-term strategy regarding the development of BIPV in Chinaseems well defined and executable.”Innovations in Teaching Sustainability & Social InnovationProject Example: Trina Solar
  16. 16. May 14, 2013Thank You! Richard BrubakerFounder, Collective ResponsibilityAdjunct Professor of Sustainability,