CASEx Presentation at CASE Summit on the importance of leveraging social openness and insights to guide engagement strategy.

1. Let Social Be Social
@hosimmons4Let Social Be

2. Text

12. 80%
Of Advancement Offices are on Twitter

13. 96%
Of Advancement Offices are on Facebook

14. WHY?

15. =

26. @angryalum
vs.
@yourinstitution
State U

27. talking with
State U
@angryalum @yourinstitution
@advancementvp
@similarlyfrustratedalum
@alumclassmate
@professor@alumvolunteer

28. 100 Hours of YouTube Video
Uploaded Every Minute

29. 400 Million
Tweets Every Day

30. 16 Billion Instagram Photos
Shared All Time

33. “Value is being created by
people who lead, connect
and do things ridiculous and
remarkable...when word
spreads: that’s where we
create value.”
Seth Godin
on the connection economy

47. Letting Social Be Social is...
talking personally
knowing your network
taking action, giving value

48. evertrue.com/blog

49. “If you hold onto it,
you won’t have it...
but if you give it away,
you can’t run out of it.”

50. @evertrue
@hosimmons4
harvey@evertrue.com