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Social With Slingshot


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Social With Slingshot

  1. 1. Social Media 101 With Slingshot Success | Lion’s Guild Featuring Christina Meyer, Founder of hashtag #slingshot for the Twitter After-Party Follow Christina on Twitter @therealshortyc
  2. 2. @beverlyspeaks, @brettw72, @clayshiver, @beckyharmon, @therealshortyc
  3. 3. Social Media Is About People… Photo Credit: Happy people by stephaniezens, on Flickr Photo Credit: Happy people by MasterMan, on Flickr
  4. 4. Social Media Revolution 2011 Watch: 1.  If Facebook were a country, it would be the world's third largest. 2.  A new member joins LinkedIn every second. 3.  50 percent of mobile internet traffic in the UK is Facebook. 4.  Social Gamers will buy $6 billion in virtual goods by 2013. 5.  YouTube is the second largest search engine in the world. -From
  5. 5. <ul><li>In this Webinar… </li></ul><ul><li>Build A Foundation </li></ul><ul><li>Learn The Tools </li></ul>
  6. 7. So Let’s Jump In!... Photo Credit: tboothk on Flickr “… for God gave us a spirit not of fear but of power and love and self-control.” (1 Tim 1:7)
  7. 8. <ul><li>“… in a world of mass media, social media, and advertising media, it takes more than instant, shallow, and temporary relationships to get the job done.” </li></ul><ul><li>– Guy Kawasaki, Enchantment </li></ul>On Changing The World With Your Story, Your Idea, Your Product…
  8. 10. <ul><li>Build A Foundation of Authenticity </li></ul><ul><ul><li>Know Your Story, Your Message, Your Culture </li></ul></ul><ul><ul><li>Know Your Core Values -- Live Them Out On and Offline! </li></ul></ul><ul><ul><li>Be Human, Be Transparent, Be Honest </li></ul></ul><ul><ul><li>Help Others </li></ul></ul>
  9. 12. “ The world is shifting from being static and tangible to being instantaneous and changeable. We need to adapt on all levels if we want to create successful students, future business owners and businesses.” – Emily Haahr,
  10. 13. Principles For Technology We Cannot Foresee <ul><li>Engage Fast </li></ul><ul><li>Engage Many </li></ul><ul><li>Engage Often </li></ul><ul><li>Use Multiple Media </li></ul><ul><li>Provide Value </li></ul><ul><li>Give Credit </li></ul><ul><li>Give People The Benefit Of The Doubt </li></ul><ul><li>Accept Diversity </li></ul><ul><li>Don’t Take Any Crap </li></ul><ul><li>Limit Promotion </li></ul><ul><li>Disclose Your Conflicts </li></ul>
  11. 14. <ul><li>Learn The Tools of Social Media </li></ul><ul><li>Start up a few account profiles </li></ul><ul><ul><li>Just try it - start small, make mistakes and learn from them. Try Twitter, Facebook, or LinkedIn </li></ul></ul><ul><li>Educate Yourself </li></ul><ul><ul><li>,, </li></ul></ul>
  12. 15. A Few Tips On What To Sign-Up For <ul><li>Twitter – A public way to engage with the public </li></ul><ul><li>Facebook - It’s where regular everyday people are often </li></ul><ul><li>LinkedIn – Business To Business Network </li></ul>
  13. 17. Bring Your Story To People <ul><li>Twitter – Reach people faster and more frequently. </li></ul><ul><ul><li>3 Ways to Improve Use of Twitter </li></ul></ul><ul><ul><li>Spruce Up Your Photo </li></ul></ul><ul><ul><li>Provide a Descriptive Profile </li></ul></ul><ul><ul><li>Repeat Your Tweets </li></ul></ul><ul><ul><li>Informative Things To Tweet Include: </li></ul></ul><ul><ul><li>Informational Links, </li></ul></ul><ul><ul><li>Marketing Promotions, </li></ul></ul><ul><ul><li>Manual Engagement </li></ul></ul>
  14. 20. What the #Hash? Quick Twitter Terms <ul><li>Hash Tags, @ symbol, Retweet, Mention, Follow Friday, </li></ul><ul><li>Twitter Lists, etc. </li></ul><ul><li>For A Twitter Glossary of Terms Go To: </li></ul><ul><li> </li></ul><ul><li>Twitter Guide Book: </li></ul><ul><li>http:// /guidebook/twitter/ </li></ul>
  15. 21. Bring People To Your Story <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Youtube </li></ul>
  16. 22. More Resources <ul><li>For A List of Additional Resources Go to: </li></ul><ul><li>http:// /social-media-resources/ </li></ul>
  17. 23. See You Again Soon!