Read some of the top event marketing strategies and tools you can use to increase attendance at your next industry event. To learn more visit: https://www.eventry.com/en
2. With competition at an all-time high, it has
become challenging to bring back attendees
to your event. In such a case, you need to
implement innovative ideas in order to inspire
them to participate in your event. Most of the
consumers love perk and expect discounts. If
you are thinking different and looking to use
the best event registration platform to
, by offering attractive
discounts, gifts, and prizes you can attract
your audience.
These types of programs are called as loyalty
programs. It is a useful trick of brining
customers back. Building loyalty of customers
is critical to the success of any event. You can
also take help from experts, they can assist
you in creating strategies so you can increase
repeat event registrations.
If you are going to conduct conference, here
are five actionable ideas to take your event
planning process towards success.
sell event tickets online
3. Offering Discounts: When it comes to
conduct conference, the most effective
perk would be offering great discounts to
return guests for event registration. Apart
from this, saving money is also the best
incentive. You can also offer discounts on
hotel rooms, car rentals or other services.
4. Allotting VIP Guests: It is always better
to invite keynote or highly influential
speaker. So, you can offer your returning
guests VIP seating at your larger events
or backstage passes at social events.
There are some event marketing
websites which allow you to add extra
features as per your requirements while
offering tickets.
Offering Swag and Services: This is also
the best trick to inspire your return
attendees to come back to your event.
You can ask your best sponsors to offer
a limited number of premium items for
them. You just make sure that the item
should be useful so attendees can use
them for longer time. Experts also
suggest to offer free premium services
for loyal attendees such as free WiFi,
bag check, or breakfast.
5. Effective Communication: Build a good
relationship with your loyal attendees.
First, start the conversation with an email
to thank them for attending the conference
and ask for their feedback. You can also
offer incentives for upcoming events. To
track demographic information you can
use your CRM system so you find their
interests in order to make communications
more personalize.
6. Publishing Content: After the event, you
can offer valuable content to your
attendees including white papers, survey
content, industry video talks and other
useful information. This helps you to keep
connected with them and create a good
image about your business.
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