Whether you are in charge of production, budgeting, or event marketing, this session will give you the insight to take advantage of all the big data you collect. With the increasing number of marketing tools and analytical resources, now is the best time to understand how you can leverage these tools and increase event attendance. Learn how to build the foundation for your marketing, set yourself up for success to track your various marketing channels, and make smarter marketing decisions. Tamara Mendelsohn will show you how to create an editorial calendar, collect the most useful attendee data at the right time, create informative reports, and understand how social media is impacting your events, all to help you make better decisions and drive more revenue.
8. Create a marketing calendar
• 88% of fundraisers sent invites when tickets go
on sale, but more than half stop after that
• Over 50% of nonprofits say that frontloading
ticket sales is important to them.
10. Correlation vs. Causation
• 64% of fundraiser organizers who met their sales goals
logged in daily to view ticket sales and analytics.
• Of those who didn’t meet their their goals, only 43%
logged in daily.
55. Write down:
@twitter_handle
#ELEVATENYC
• 1 thing you already knew you should be doing
• 1 thing you’ll do differently as a result of today
• 2 things to learn more about
• How do you use data today?
• What data do you track and how do you use it?
• What are your best practices?
Discuss: