Cirque du Soleil has been able to expand successfully into new international markets due to changes in foreign laws that allow for greater expansion. They appeal to global audiences through their unique performing arts shows. While production costs are high, Cirque du Soleil has been able to charge high ticket prices and appeal to mature, lucrative audiences. They are able to transcend culture differences by fully utilizing artistic talent to create stunning shows that translate globally.

1. VIDEO CASE: CIRQUE DU SOLEIL
Ethan Stolze

2. POLITICAL DRIVERS
➤ Changes in
International laws allow
Cirque Du Soleil’s
expansion
➤ Many great potential
markets in emerging
foreign markets such as
India and many
countries in Africa

3. MARKET DRIVERS
➤ Unique performing-arts which
can’t be experienced from any
other source
➤ Sought after globally;
Consistently appeals to
audiences around the world

4. COST DRIVERS
➤ Large cost per show
➤ Primary costs
include Actor/
Actress pay and
training, traveling
and transportation
expenditure as well
as set design

5. COMPETITIVE DRIVERS
➤ Adapted to appeal
to a higher-paying
and more mature
audience
➤ Circuses slowly
faded as traditional
audiences such as
children and
families found new
forms of
entertainment

6. WHY IS CIRQUE DU SOLEIL SUCCESSFUL?
➤ Adapted to the right audience
➤ Lucrative and Luxurious
➤ Fully utilized talent and artistic creativity
to create stunning displays and shows
that consistently appeal to global
audiences

7. How does Cirque du Soleil transcend culture differences between countries?

9. REFERENCES
Cirque du Soleil enters uncharted markets with new Big top show bazzar. Cirque du Soleil enters uncharted markets with new big top show BAZZAR | Cirque du Soleil.
(n.d.). Retrieved March 20, 2022, from https://www.cirquedusoleil.com/press/news/2018/cirquedusoleil-bazzar-new-big-top-show-in-india-in-2018
Cirque du Soleil: Blue Ocean Strategy Example. Blue Ocean Strategy. (2022, February 26). Retrieved March 20, 2022, from https://www.blueoceanstrategy.com/teaching-
materials/cirque-du-soleil/
Citizenship. Global citizenship and social involvement | Cirque du Soleil. (n.d.). Retrieved March 20, 2022, from https://www.cirquedusoleil.com/citizenship
Gross, M. J. (2015, May 29). Life and death at Cirque du Soleil. Vanity Fair. Retrieved March 20, 2022, from https://www.vanityfair.com/culture/2015/05/life-and-death-at-
cirque-du-soleil