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WARNING
 Please note that the following slides may
seem like an inspirational talk, but they are
                 just pur...
BOOSTING PORTUGAL’s BRAND
     THROUGH TALENT
WHO
 IS
THIS
GUY?
1972
1985
UNHAPPY CORPORATE CAREER




      
MILLION DOLLAR
   QUESTION
WAKE UP!
TAKE CONTROL!
ENTREPRENEURSHIP
TALENT INDUSTRY




COMPANIES VS. TALENTS
TALENT INDUSTRY




SCARCITY ≠ INEFFICIENCY
CAREER..YOUR GRANPA DIDNT
         HAVE ONE
ZAPPING - HOMO ZAPIENS
HUMAN EVOLUTION..
MONEY   HAPPINESS
IT’S SIMPLE


   SELF        BETTER
KNOWLEDGE     CHOICES




HAPPINESS   RECOGNITION
INDIVIDUAL      CORPORATE
             =
 HAPPINESS     PRODUCTIVITY
EXPERIENCE
    ≠
  TALENT
HE WAS 8!
HE WAS
BRILLIANT!
KJELL’S: DEFINITION OF TALENT:
          KNOW HOW
          KNOW WHO
            CAN DO
TALENT
COMMON DENOMINATOR




       T
GIVE BACK!
STAR TRACKING:
PRIVATE INITIATIVE
IDENTIFY GLOBAL
PORTUGUESE TALENT
STIMULATE NETWORKING
CREATE VALUE
DEVELOP PORTUGAL’S
B...
STAR TRACKING EM
NUMEROS:
37,000 KMS
5 CITIES IN 5 MONTHS
20 SPEAKERS
> 51,500 VISITA SITE (5M)
                          ...
CARRY ON!
>30.000
   TALENTS

  Aged 25-40

    132
  COUNTRIES

PROFILE VIEWS
  2.908.673

MESSAGES SENT
   474.756

CONVERSATIONS
...
39
40
IDENTIFY
    TRAIN
     PLAN
    COACH
  PROMOTE
   FINANCE

 PORTUGAL’S
GLOBAL TALENT
BLEND




  T
COMMUNITY IDEAS
EACH PERSON AN
 AMBASSADOR
EACH MEMBER FINANCES
HARDLY BUT SURELY
THANKS
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
Boosting Portugal’s Brand through Talent
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Boosting Portugal’s Brand through Talent

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Boosting Portugal’s Brand through Talent

  1. WARNING Please note that the following slides may seem like an inspirational talk, but they are just pure ADVERTISEMENT
  2. BOOSTING PORTUGAL’s BRAND THROUGH TALENT
  3. WHO IS THIS GUY?
  4. 1972
  5. 1985
  6. UNHAPPY CORPORATE CAREER 
  7. MILLION DOLLAR QUESTION
  8. WAKE UP!
  9. TAKE CONTROL!
  10. ENTREPRENEURSHIP
  11. TALENT INDUSTRY COMPANIES VS. TALENTS
  12. TALENT INDUSTRY SCARCITY ≠ INEFFICIENCY
  13. CAREER..YOUR GRANPA DIDNT HAVE ONE
  14. ZAPPING - HOMO ZAPIENS
  15. HUMAN EVOLUTION..
  16. MONEY HAPPINESS
  17. IT’S SIMPLE SELF BETTER KNOWLEDGE CHOICES HAPPINESS RECOGNITION
  18. INDIVIDUAL CORPORATE = HAPPINESS PRODUCTIVITY
  19. EXPERIENCE ≠ TALENT
  20. HE WAS 8!
  21. HE WAS BRILLIANT!
  22. KJELL’S: DEFINITION OF TALENT: KNOW HOW KNOW WHO CAN DO
  23. TALENT
  24. COMMON DENOMINATOR T
  25. GIVE BACK!
  26. STAR TRACKING: PRIVATE INITIATIVE IDENTIFY GLOBAL PORTUGUESE TALENT STIMULATE NETWORKING CREATE VALUE DEVELOP PORTUGAL’S BRAND COLLABRATION
  27. STAR TRACKING EM NUMEROS: 37,000 KMS 5 CITIES IN 5 MONTHS 20 SPEAKERS > 51,500 VISITA SITE (5M) 1800 PARTICIPANTS 200,000 PESSOAS 11,800 VIDEO VIEWS >165 ARTICLES (TV & PRESS) BUDGET: 165,000 EUROS
  28. CARRY ON!
  29. >30.000 TALENTS Aged 25-40 132 COUNTRIES PROFILE VIEWS 2.908.673 MESSAGES SENT 474.756 CONVERSATIONS People: 5.720 Topics: 9.573 Posts: 122.844 Readers: 14.989 GROUPS 1237
  30. 39
  31. 40
  32. IDENTIFY TRAIN PLAN COACH PROMOTE FINANCE PORTUGAL’S GLOBAL TALENT
  33. BLEND T
  34. COMMUNITY IDEAS
  35. EACH PERSON AN AMBASSADOR
  36. EACH MEMBER FINANCES
  37. HARDLY BUT SURELY
  38. THANKS

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