This document summarizes an outdoor gear company that produces innovative rafts and tents. It describes their current product lines including the Big Shoals Raft and Shoal Tent. It outlines their addressable market in the boating industry and critical success factors. The company aims to grow revenue from $500,000 currently to $20 million by 2030 through expanded product lines and distribution channels. Key personnel are described including the owner, welders, and operations manager.

1. Innovative gear for people who love to be outside.

2. Innovative gear for people who love to be outside.
What we do...
• Completely Unique Product Line
• Price Competitive
• Manufacturing Capacity
Innovative gear for people who love to be outside.

3. Big Shoals Raft
Currently being rowed by some of the top guides in the fly fishing
Ultralight Raft, floats three people
All Word of mouth sales!
Top notch reputation.
Innovative gear for people who love to be outside.

4. Shoal Tent
200 Million Impressions Worldwide
Viral Status
Global Sales
First mover status
“Top Trending”on Twitter
Innovative gear for people who love to be outside.

5. Cabana Raft
Broad Appeal - Salt and Fresh water
Recreational Boater Market
High End Resorts Hotels and Yacht markets
Innovative gear for people who love to be outside.

6. https://www.statista.com/statistics/988802/sports-equipment-market-value-north-america/
Innovative gear for people who love to be outside.

7. National Marine Manufacturer’s Association
https://www.nmma.org/press/article/22428
Innovative gear for people who love to be outside.
Addressable Market
US Recreational Boating
$170 Billion to GDP
Rec Boat Sales $40B
5% YoY Growth
95% of Boats are
under 26 Feet long
Fishing is the most
popular boating activity.
2-4% of new sales are fishing boats.
75,000 annual new sales (2018)

8. Innovative gear for people who love to be outside.
Critical Success factors
• Cabela’s Drop Ship Program
• TJ Max and Sierra Trading Post
• World Wide Viral Coverage of Tent
• Super Yacht / Luxry Resort Usage of Cabana Raft

9. Ethan Smith - Owner and Founder
BSID - The Ohio State University, 2000
20 Years experience in branding and design
Billions in Brand Equity created
The SmithFly Team
Innovative gear for people who love to be outside.
Robb Mcconnville
Welder’s Apprentice and Gen Labor
Co-op with Hobart Welding Institute.
Fabrication And Welding experience
and an avid saltwater fly angler haling
from the Alachua, FL area.
Logan Pritt
Lead Welder
Logan Pritt started off at SmithFly as a
welder’s apprentice but worked his
way up to lead welder. He knows the
business end of a welder from top to
bottom and also knows how to do just
about everything we do on the
fabrication side of things. Hailing from
the middle of WV Logan likes a big
bass on a Hula popper.
Andy Cron
Operations Manager
Andy comes to us from Duluth Trading
Company stores where he managed
their Cleveland store. Prior to Duluth
he managed Guitar Center locations.
Andy’s career started in the Marine
Corps where he was drill instructor at
Paris Island. His leadership and
management skills speak for
themselves.

10. Innovative gear for people who love to be outside.
A full suite of complimentary products driven by innovation in the outdoor space - but first, sales growth and mastery of process.
How do we get to $20M/Year in Revenue?
Year Revenue
2015 $50,000
2016 $150,000
2017 $347,000
2018 $471,000
2019 $463,000
2020 $500,000
2021 $1,000,000
2022 $2,000,000
2024 $4,000,000
2026 $8,000,000
2028 $12,000,000
2030 $20,000,000
Projected...
2018
30% of Revenue is
Shoal Tent orders.
2019
1% of Sales Shoal Tents
(Due to lack of Invetory)
30% Growth for Big Shoals Raft!