1. Giovanni Re - Roland DG Mid Europe S.R.L.
Roland
COMMUNITY
Giovanni Re
Roland DG Mid Europe

2. Giovanni Re - Roland DG Mid Europe S.R.L.
Evolution

3. Giovanni Re - Roland DG Mid Europe S.R.L.
Community
• Open
Eerybody
Affinity
• Share
Knowledge
Resource
• Grow
Individual
Group

4. Giovanni Re - Roland DG Mid Europe S.R.L.
Involution (individualism)

5. Giovanni Re - Roland DG Mid Europe S.R.L.
Identity

6. Giovanni Re - Roland DG Mid Europe S.R.L.
New tribe

7. Giovanni Re - Roland DG Mid Europe S.R.L.
Training
2006
500 users in 2004

8. Giovanni Re - Roland DG Mid Europe S.R.L.
Training
2006
600 users in 2005

9. Giovanni Re - Roland DG Mid Europe S.R.L.
Training
2006
960 users in 2006

10. Giovanni Re - Roland DG Mid Europe S.R.L.
1100 users in 2007

11. Giovanni Re - Roland DG Mid Europe S.R.L.
980 users in 2008

12. Giovanni Re - Roland DG Mid Europe S.R.L.
What we discovered
• Training experience remains into the
customers
• People get more confident among
them
• Users discover other possibilities than
fight for the price
• Users increase trust in Roland Brand

13. Giovanni Re - Roland DG Mid Europe S.R.L.
After Academy
Web2.0

14. Giovanni Re - Roland DG Mid Europe S.R.L.
New
Contact
point

15. Giovanni Re - Roland DG Mid Europe S.R.L.
Forum Artigiano Tecnologico
• Started in June 2004 on Yahoo

16. Giovanni Re - Roland DG Mid Europe S.R.L.
Why Yahoo groups?
• Open
• Free
• Not brand based
• Mailing list (email based)
• Easy for dummy

17. Giovanni Re - Roland DG Mid Europe S.R.L.
Community cicle

18. Giovanni Re - Roland DG Mid Europe S.R.L.
Found

19. Giovanni Re - Roland DG Mid Europe S.R.L.
Affinity

20. Giovanni Re - Roland DG Mid Europe S.R.L.
Tools

21. Giovanni Re - Roland DG Mid Europe S.R.L.
Relationship

22. Giovanni Re - Roland DG Mid Europe S.R.L.
Grow

23. Giovanni Re - Roland DG Mid Europe S.R.L.
Forum Artigiano Tecnologico
• 22736 message
• 1649 users
Messaggi mese forum Artigiano Tecnologico
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giugno-04
luglio-04
agosto-04
settembre-04
ottobre-04
novembre-04
dicembre-04
gennaio-05
febbraio-05
marzo-05
aprile-05
maggio-05
giugno-05
luglio-05
agosto-05
settembre-05
ottobre-05
novembre-05
dicembre-05
gennaio-06
febbraio-06
marzo-06
aprile-06
maggio-06
giugno-06
luglio-06
agosto-06
settembre-06
ottobre-06
novembre-06
dicembre-06
gennaio-07
febbraio-07
marzo-07
aprile-07
maggio-07
giugno-07
luglio-07
agosto-07

24. Giovanni Re - Roland DG Mid Europe S.R.L.
Who

25. Giovanni Re - Roland DG Mid Europe S.R.L.
Bulding new forum
Togheter

26. Giovanni Re - Roland DG Mid Europe S.R.L.
New Forum

27. Giovanni Re - Roland DG Mid Europe S.R.L.
Four Area

28. Giovanni Re - Roland DG Mid Europe S.R.L.
RolAND YOU

29. Giovanni Re - Roland DG Mid Europe S.R.L.
I need

30. Giovanni Re - Roland DG Mid Europe S.R.L.
Talk and Knowledge

31. Giovanni Re - Roland DG Mid Europe S.R.L.

32. Giovanni Re - Roland DG Mid Europe S.R.L.
Forum Coltivation

33. Giovanni Re - Roland DG Mid Europe S.R.L.
Listen

34. Giovanni Re - Roland DG Mid Europe S.R.L.
Focus on Trust, confidence.
Support , problem-solve and interact
with people sharing the same job.

35. Giovanni Re - Roland DG Mid Europe S.R.L.
Knowledge

36. Giovanni Re - Roland DG Mid Europe S.R.L.
Encourage exchange of ideas,
helps and advice.

37. Giovanni Re - Roland DG Mid Europe S.R.L.
Meeting

38. Giovanni Re - Roland DG Mid Europe S.R.L.
Stay in touch and tell real
story with love and passion

39. Giovanni Re - Roland DG Mid Europe S.R.L.
Roland COMMUNITY
People passion is stronger than technology!