RootsRated Deck& Demo

2. The outdoor industry must
answer the question:
“Where can I go
play outside?”

3. RootsRated was created to
allow retailers & brands to
answer that question and
thereby position themselves
as the local experts.

4. Specialty retailers =
Local knowledge

5. However, these local
retailers often lack the
time and resources to
properly market their
expertise on mobile and
social channels.

6. RootsRated allows local
retailers to disseminate
their unique knowledge to
a worldwide audience of
outdoor enthusiasts.

7. Stores recommend activities at the
point of sale, online, and through social
channels. RootsRated in turn points
back to the retailer as the local expert.

8. RootsRated links local
customers to brick-and-
mortar shops, top brands
and authentic outdoor
experiences.

9. Dead-simple navigation:
Enthusiasts choose a city and an activity.

10. Now we know where a user is (or
wants to be) and what they’re
interested in doing outside.
We host a unique and valuable
opportunity for the industry
to speak to a currently-active
consumer in an authentic voice.

11. When a user chooses an activity, the retailer
who curated this experience is featured.

12. The retailer is also included
in a convenient store locator.

13. Through RootsRated, specialty
outdoor stores and brands have
the opportunity to connect
with passionate users who
are in the market for their
products RIGHT NOW.

14. Traction:
We’re generating revenue and
working with 55+ retailers
and 10+ brands.

15. A few of our current
customers:

16. Recent customer:
Marmot, $5,000/month

17. In 6 months, we have generated:
55+ retail partnerships and
1,000+ expert reviews in
35 cities.
25 new cities are on the way

18. We have also formed several
helpful partnerships in our
test city of Chattanooga.

19. ChattanoogaFun.com
This site has 70,000
monthly unique visitors
and now features a
RootsRated widget
on the outdoor section.
We are discussing
similar content
partnerships with
Nashville, Raleigh
and Chapel Hill

20. The Crash Pad (Hostel)
This hip outdoor-
themed hostel
in downtown
Chattanooga has
a widget live on
every page of their
popular site.

21. RootsRated is positioned for
extraordinary growth in a
flourishing industry.

22. The outdoor industry is an often-
overlooked economic super sector.
$2.95 billion in revenue was earned
by outdoor specialty retailers in 2010
$80 billion annual tax revenue
came from the industry

23. $646 billion in direct
annual consumer spending is tied
back to the industry
5% annual industry growth rate
from 2005-2011
On outdoor recreation trips, for every $1
spent on outdoor equipment, $4 goes to
travel-related spending

24. We have a team with 75 years
experience in the outdoor industry.
Fynn Glover
CEO
RootsRated
Gordon Seabury
CEO
Horny Toad Activewear
Chris Howe
co-owner
Trailblazer
Dawson Wheeler
co-founder & co-owner
Rock/Creek
Mark McKnight
Marketing & eCommerce
Rock/Creek

25. “As a specialty retailer, we
survive through a craft of
experiential storytelling
that evokes the emotion and
wander-lust of our customers.
RootsRated is a terrific way to
help tell one chapter of your
company’s story.”
Chuck Millsaps
Great Outdoor Provision Comapny