Doximity/Breyanzi Kickoff Deck

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Breyanzi KICKOFF 3/3/21
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D O C N E W S / A N N O U N C E
PROGRAM O V E R V I E W
• Campaign: Breyanzi
• Contract Duration: DocNews 6-month
Subscription + Announce 2-month
Subscription
• Launch Date: May 2021
• Target Audience: Up to 6,598 Targets

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DOXIMITY: TODAY’S ESSENTIAL
PLATFORM FOR HCP MARKETERS
1.90M
Total Members
975k
MD/DO Members
4 of 5
U.S. Physicians
90M+
Physician
Connections

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THE DOXIMITY FEED
ENABLING THE BEST IN CLINICAL CARE
Learn
Read personalized news,
Share, comment, react
Communicate
Call via private line
HIPAA-secure Doximity Dialer Video
Collaborate
View profiles
Connect with colleagues

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D O C N E W S
P R O G R A M O V E R V I E W

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Long-form content
shared through the
medical Feed and
other channels
Engage clinicians with full-length
articles — the core of any
campaign
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DOXIMITY
DOCNEWS
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Long-form content shared
through the medical Feed
and other channels
Engage clinicians with full-length articles — the
core of any campaign.
Deliver efficacy, dosing and administration
messaging, MOA and disease state education,
case studies and KOL content, and safety data.
DOXIMITY
DOCNEWS

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DOCNEWS
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Actor/Sponsor image
PNG, JPG, GIF (160x160 pixels)
Actor/Sponsor name (required)
1 line (~60 char)
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Social proof/Actor Description
1 line (~60 char)
Feature image
PNG, JPG, GIF - 1200x600 px
no text, animation, or logos / 2:1 ratio
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Headline (required)
Up to 3 lines (~120 char/sp)
Links to Doximity content URL
Source label
1 line (~32 char)
7 Like button
8 Share button
Link to Med Guide
Link to PI
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Length
• Recommend keeping messages brief (typically 3-4 screens of
content)
Supported formats
• Can include images (photos, charts, etc.), videos, links (jump links or
to external sites)
Tone
• Balanced, clinically relevant content (should feel more like a journal
article or press release than an advertisement)
Avoid
• Marketing slogans, taglines
Content sources
• VisAids, Brochures, Reprints, HCP Portal, Website, Study Results
DOCNEWS
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BEST PRACTICES
DOCNEWS
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Start With The Right Content
• Provide balanced and relevant news
physicians can use to help their practice
• Repurpose approved materials, e.g., visual
aids, brochures, brand websites
A Supporting Frame
• Use an image that pops to catch the eyes of
physicians as they scroll
• 65% of all cards on Doximity use images
• Approve multiple headlines for relaunch
purposes
A Brief, Focused Message
• Headline should be clear, but not give the
whole story away
• Article content should be about 3 screens
worth of content
Get Creative
• Increase engagement by making content
seem new
• Use numbers, active language; frame it as a
question
• Cite KOLs / peers to give an air of
professional vetting

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A N N O U N C E M E N T S
P R O G R A M O V E R V I E W

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DOXIMITY
Short-form messaging within
the medical Feed
Emphasize “Now Approved” or new indications,
new formulations, patient support and formulary
wins.
Use in conjunction with DocNews to
amplify impact of engagement.
ANNOUNCEMENTS

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ANNOUNCEMENTS
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Actor/Sponsor image
PNG, JPG, GIF (160x160 pixels)
Actor/Sponsor name (required)
1 line (~60 char)
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4
Social proof/Actor description
1 line (~60 char)
Feature image
PNG, JPG, GIF - 1200x600 px
no text, animation, or logos / 2:1 ratio
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Headline (required)
Up to 3 lines (~120 char/sp)
Source label
1 line (~32 char)
8 Scrolling ISI
7 Summary text
2 lines (~100 chars) in newsfeed view,
6 lines (~300 characters) in expanded view
Share button
Link to Med Guide
Link to PI
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9 Like button

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ANNOUNCEMENTS
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Start With The Right Content
• Indication/Dosing
• Now Available/Approved
• Efficacy
• Coming Soon
A Supporting Frame
• There is room for images and
scrolling Important Safety Information
• 65% of all cards on Doximity use images
A Brief, Focused Message
• Text should convey topic, objective and call-
to-action
• Include keywords, launch dates and disease
states in the headline
Get Creative
• Apply to any short-form messaging including
events, new product launches and
announcements

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T I M I N G &
N E X T S T E P S

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Launch
Concept
Development
(5-7 days)*
Feedback
First Draft
Development
(1-2 weeks)
Feedback
Regulatory
Prep/
Annotations
(5-7 days)
Regulatory
Review
Programming/
Launch Prep
(5-7 days)
Final
Approval
Doximity Client
*From receipt of source materials / direction
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NEXT STEPS
PROGRAM O V E R V I E W
• Delivery of approved assets/other
content to Doximity
• Doximity develops outline for
review/feedback
• Confirm targeting parameters
• Delivery of assets supporting message
focus, including the following:
• Brand Fonts (OTF, .TTF, .BMAP, or Adobe Fonts)
• High Resolution Images (3840x2160 resolution
preferred; Photoshop, .jpeg, .png, .tiff)
• Vector Assets (i.e. logos, charts, graphs, diagrams,
icons, illustrations; Illustrator, XD, .eps, .svg,
vector compatible PDF)
• Video (if applicable - .mov, .mp4, quicktime)
• Brand Guidelines (full brand book, guidelines, best
practices)
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