Dictionary of sound branding. An introduction to the language of sound.

1. of sound branding Dictionary

2. Hello
Hello
Hello
Hello
An Introduction to the language of sound.

3. Acoustemology
Local conditions of acoustic sensation, knowledge and
imagination (How a place sees itself ) embodied in the cultural
particular sense of a place - Steven Feld

4. Anechoic chamber
This room has no reective quality whatsoever.
An an-echoic meaning non-reective, non-echoing or echo-free room designed to
completely absorb reections of either sound or electromagnetic waves.

5. Cymatics
The study of sound waves and the science turning the
intangible into the tangible.

6. Clair Audience
The ability to hear the future.

7. Foley
Using articial noises to replicate a sound.
Foley is the reproduction of everyday sound eects that are added to lm, video, and other
media in post-production to enhance audio quality.

8. Sonification
Data visualization of sound.
Alexander Chen created an interactive NYC subway map-turned-musical-instrument that uses
transit lines as its strings.

9. Skeumorph
Design element from an older generation of a product, to
emphasis familiarity.

10. Soundscape
The sounds of the environment as a great macro-cultural composition, of which man and
nature are the composer/ performer - R. Murray Schafer.

11. Soundmark
From the concept of landmark. Soundmarks make the
acoustic life of a community unique.
Soundmark of San Francisco - Tuesday noon siren.

12. Worldizing
A sound design concept by Walter Murch
Manipulating sound until it seemed to be something that
existed in real space. Us hearing it as the character would hear it in the movie.

13. A special thanks to
Marc Weidenbaum
@disquiet