La Senza is a Canadian retailer that sells lingerie and intimate apparel. It operates over 300 stores in Canada and has expanded to 487 additional stores in 45 other countries through licensing and franchise agreements. While focusing on lingerie and nightwear, La Senza also offers loungewear, daywear, and accessories. It uses a similar business model to Victoria's Secret and high-profile celebrities to promote its brand.

1. La Senza
La Senza Corporation is a Canadian fashion retailer based in Dorval, Quebec, Canada, which sells
lingerie and intimate apparel. The La Senza brand is currently owned by Limited Brands.
Since its first store opened in 1990, the company has grown to include more than 300 stores in
Canada. A further 487 stores under the La Senza brand operate in 45 other countries worldwide via
licensing, franchise, and cooperation agreements. La Senza is wholly owned by Limited Brands of
Columbus, Ohio.
La Senza’s products focus on lingerie and nightwear but also include loungewear, daywear, and
accessories. The concept is similar to that of Victoria’s Secret, which is also owned by the Limited
Brands Corporation.
Similar to Victoria’s Secret, La Senza uses high profiled fashion models to endorse their product. La
Senza does not limit their advertising to high fashion models and often uses high profile celebrities to
endorse their brand. Previous celebrities to endorse the brand include Strictly Come Dancing’s Tess
Daly, Ex Hollyoaks actress, Gemma Atkinson, and English footballer Gary Lineker’s wife and
commercial print model, Danielle Lineker.