2. STRENGTHS
This final idea has multiple strengths that makes it a strong idea to use during the dissertation, these strengths
also show the reasons in which this idea was chosen as the main focus of this dissertation.
1. The strength of this idea is that it is specific so there is more of a focus in the dissertation.
2. A strength of this idea is that there are multiple businesses that offer useful information toward this
dissertation.
3. Another strength would be that there are various businesses that offer varied information to help provide
variation to the dissertation.
4. Another strength is that there is varied target audiences for each business and even in those businesses
there are varied target audiences for different products which gives room for adaptions on the topic of the
target audience in the dissertation.
5. A strength of this idea is that there are various methods that each business will use to become the most
successful and this means this can be focused on during the dissertation.
6. Another strength it is more personal to the student who is writing the dissertation so therefore can write a
passionate although informative dissertation on a well known topic.
7. A strength is the focus of the different successes each business has based on their methods.
8. Another strength is that there is a lot of historical knowledge of each business.
3. WEAKNESSES
This final idea has multiple weaknesses that makes it a little weak of an idea to use during the dissertation, these
weaknesses also show the reasons in which this idea was chosen as the main focus of this dissertation .
1. There could be a case of not enough to write as the idea is so specific that it might not cover the extent of the
dissertation.
2. There are countless businesses that are in the same field and are prime examples for this dissertation so the
choosing of the businesses will be a challenge.
3. There could be too much information involved with one business which means that the dissertation could
begin to be over crowded.
4. There are multiple target audiences and therefore there could be a confusing conception of which target
audiences are for each business and each product.
5. The methods that these businesses use to market their products could become conflicted when the idea of
the dissertation is not to present the worst but to present the best business in a specific field whose marketing
schemes are the most successful.
6. The topic is personal to the student although there is no room in the dissertation for personal opinion as it
must contain almost all facts.
7. There are multiple flaws in a business that must be considered before the writing of the dissertation.
8. There could be too much historical knowledge that it will over whelm the main topic and spoil the writing in the
other sections of the dissertation.
4. OPPORTUNITIES
This final idea has multiple opportunities that makes it more of a profitable idea to use during the dissertation,
these opportunities also show the reasons in which this idea was chosen as the main focus of this dissertation.
1. An opportunity that this idea will bring is that it will help to build an on going marketing portfolio for future
career paths and it will offer some extra successive work.
2. It will also help towards building the experience section on an application form towards further education and
towards further career movements.
3. It will provide towards giving first hand experience of dealing with marketing which will be real experience
before being involved in further experience in further education in a similar field.
4. This will provide further knowledge of the topic as it is thorough research and first hand experience with the
research as well as secondary.
5. It will provide further education which can help to prepare me for further education in the future which will
revolve around this particular topic.
6. In this idea I will be working with multiple corporate businesses which will give me more experience into
researching and gaining specific information from major businesses in the industry.
7. This project idea will give me important references for future education and career movements.
8. This project will help me gain confidence with interacting with the public and interacting with major businesses
which will also help in further education and career movements.
5. THREATS
This final idea has multiple strengths that makes it a strong idea to use during the dissertation, these strengths
also show the reasons in which this idea was chosen as the main focus of this dissertation .
1. The threats that might come with this idea is that it could run into copyright issues that have been released
from other researchers that have focused on this topic in previous dissertations and documentaries.
2. There could be some legal issues that could be a potential threat towards this idea such as health and safety
risks to the public and to the participants.
3. There could be some political issues that this idea might face such as what ideas and concepts come under
the terms of political incorrectness.
4. There could be a threat of not being a particular original piece of research which then turned in to a product
such as a dissertation so the creators and administrators of the primary research could pose as a threat
towards this idea and product.
5. There could be a threat of no contact between the prime businesses and the student which could result in
false information and could also result in changing the idea of the dissertation.
6. There could be a threat where the businesses could frown upon the research and accusations of the
dissertation and demand for the project to be closed down.
7. There could be multiple sources which are false and incorrect that have been researched and might not be
legit which is a serious threat to the progression of this project.
8. The other threat that is a rather large potential issue is the corporation of the public might be lacking because
the topic is meant to be discrete and private and therefore participation might not be immanent.
