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High Converting Websites and Pages - What do they have in common?

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High Converting Websites and Pages - What do they have in common?

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All websites we build have a goal, usually to convince a visitor to do something we want in one way or another. Optimizing websites for conversion requires knowledge about how we humans work, how we make decisions and how we can predict our irrational behavior and use it for good. In this session, we’ll explore working techniques and methods of high converting websites and landing pages, building ourselves a tried-and-tested toolset to make our website achieve business success.

All websites we build have a goal, usually to convince a visitor to do something we want in one way or another. Optimizing websites for conversion requires knowledge about how we humans work, how we make decisions and how we can predict our irrational behavior and use it for good. In this session, we’ll explore working techniques and methods of high converting websites and landing pages, building ourselves a tried-and-tested toolset to make our website achieve business success.

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High Converting Websites and Pages - What do they have in common?

  1. High-Converting Websites and Pages —what do they have in common?
  2. WHO AMI?
  3. erik bernskiöld
  4. consultant entrepreneur web strategist speaker Advisor @
  5. Consultancy Web & Digital Strategy WordPress Web Agency
  6. Websites don’t convert…
  7. PAGES DO!
  8. Page Types
  9. The About Page
  10. Goal Build TrustThe About Page
  11. The PRODUCT Page
  12. BUILD COMFORT IN THE FULL OFFERINGThe PRODUCT Page
  13. We don’t sell PRODUCTS
  14. WE SELL SERVICES & EXPERIENCES
  15. WHY DO WE BUY ACAR?
  16. CONVINCE VISITORS THAT YOUR PRODUCT IS PERFECT
  17. HOW DO WE DO THIS?
  18. ? WHAT DOES THE VISITOR WANT
  19. ?WHAT MOTIVATES HUMANS
  20. BEHAVIORAL ECONOMICS
  21. HUMANS ARE RATIONALLY IRRATIONAL
  22. MAKING DECISIONS IS HARD
  23. CHOOSING WHAT TO EAT!
  24. Help Users Make DECISIONS
  25. Make UsersFEEL GOODAbout our offering
  26. What does a landing page needS to do?
  27. LANDING PAGE A page that is specifically targeted at capturing and converting a user for a specific action. Context: Marketing
  28. Explain the offering 1
  29. SOLUTION = NEEDS
  30. Appeal to emotions 2
  31. BUILD TRUST 3
  32. “I’m in good company here!”
  33. CLOSE THE SALE 4
  34. Elements & Tricks 8
  35. Headlines
  36. LITTLE COMMITMENT = SHORT Landing Pages
  37. COMPLEX PRODUCTS = LONG Landing Pages
  38. Beautiful Imagery
  39. CLEAR VALUE PROPOSITION
  40. REAL testimonials
  41. Videos
  42. Powerful & Appropriate CALL TO ACTIONS
  43. Help USERS make the decision to purchase from you
  44. QUESTIONS ? ??? ? ? ?
  45. Contact Me erik@bernskioldmedia.com www.erikbernskiold.com @ErikBernskiold facebook.com/bernskiolderik
  46. High-Converting Websites and Pages —what do they have in common?

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