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High-Converting Websites and Pages
—what do they have in common?
WHO
AMI?
erik
bernskiöld
consultant
entrepreneur
web strategist
speaker
Advisor @
Consultancy
Web & Digital Strategy
WordPress
Web Agency
Websites
don’t
convert…
PAGES DO!
Page Types
The
About Page
Goal
Build TrustThe
About Page
The
PRODUCT Page
BUILD COMFORT IN THE
FULL OFFERINGThe
PRODUCT Page
We don’t sell
PRODUCTS
WE SELL SERVICES &
EXPERIENCES
WHY
DO WE
BUY ACAR?
CONVINCE VISITORS
THAT YOUR PRODUCT IS
PERFECT
HOW DO WE DO THIS?
?
WHAT DOES
THE VISITOR
WANT
?WHAT MOTIVATES
HUMANS
BEHAVIORAL
ECONOMICS
HUMANS ARE
RATIONALLY IRRATIONAL
MAKING DECISIONS IS HARD
CHOOSING
WHAT
TO EAT!
Help Users Make
DECISIONS
Make
UsersFEEL GOODAbout our offering
What does a
landing page
needS to do?
LANDING PAGE
A page that is specifically targeted at
capturing and converting a user for a
specific action.
Context: Marketi...
Explain the offering
1
SOLUTION = NEEDS
Appeal to emotions
2
BUILD TRUST
3
“I’m in good
company here!”
CLOSE THE SALE
4
Elements &
Tricks
8
Headlines
LITTLE
COMMITMENT
= SHORT
Landing
Pages
COMPLEX
PRODUCTS
= LONG
Landing
Pages
Beautiful Imagery
CLEAR
VALUE PROPOSITION
REAL testimonials
Videos
Powerful & Appropriate
CALL TO ACTIONS
Help USERS
make the decision
to purchase
from you
QUESTIONS
?
???
?
?
?
Contact Me
erik@bernskioldmedia.com
www.erikbernskiold.com
@ErikBernskiold
facebook.com/bernskiolderik
High-Converting Websites and Pages
—what do they have in common?
High Converting Websites and Pages - What do they have in common?
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High Converting Websites and Pages - What do they have in common?

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All websites we build have a goal, usually to convince a visitor to do something we want in one way or another. Optimizing websites for conversion requires knowledge about how we humans work, how we make decisions and how we can predict our irrational behavior and use it for good. In this session, we’ll explore working techniques and methods of high converting websites and landing pages, building ourselves a tried-and-tested toolset to make our website achieve business success.

Published in: Marketing
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High Converting Websites and Pages - What do they have in common?

  1. High-Converting Websites and Pages —what do they have in common?
  2. WHO AMI?
  3. erik bernskiöld
  4. consultant entrepreneur web strategist speaker Advisor @
  5. Consultancy Web & Digital Strategy WordPress Web Agency
  6. Websites don’t convert…
  7. PAGES DO!
  8. Page Types
  9. The About Page
  10. Goal Build TrustThe About Page
  11. The PRODUCT Page
  12. BUILD COMFORT IN THE FULL OFFERINGThe PRODUCT Page
  13. We don’t sell PRODUCTS
  14. WE SELL SERVICES & EXPERIENCES
  15. WHY DO WE BUY ACAR?
  16. CONVINCE VISITORS THAT YOUR PRODUCT IS PERFECT
  17. HOW DO WE DO THIS?
  18. ? WHAT DOES THE VISITOR WANT
  19. ?WHAT MOTIVATES HUMANS
  20. BEHAVIORAL ECONOMICS
  21. HUMANS ARE RATIONALLY IRRATIONAL
  22. MAKING DECISIONS IS HARD
  23. CHOOSING WHAT TO EAT!
  24. Help Users Make DECISIONS
  25. Make UsersFEEL GOODAbout our offering
  26. What does a landing page needS to do?
  27. LANDING PAGE A page that is specifically targeted at capturing and converting a user for a specific action. Context: Marketing
  28. Explain the offering 1
  29. SOLUTION = NEEDS
  30. Appeal to emotions 2
  31. BUILD TRUST 3
  32. “I’m in good company here!”
  33. CLOSE THE SALE 4
  34. Elements & Tricks 8
  35. Headlines
  36. LITTLE COMMITMENT = SHORT Landing Pages
  37. COMPLEX PRODUCTS = LONG Landing Pages
  38. Beautiful Imagery
  39. CLEAR VALUE PROPOSITION
  40. REAL testimonials
  41. Videos
  42. Powerful & Appropriate CALL TO ACTIONS
  43. Help USERS make the decision to purchase from you
  44. QUESTIONS ? ??? ? ? ?
  45. Contact Me erik@bernskioldmedia.com www.erikbernskiold.com @ErikBernskiold facebook.com/bernskiolderik
  46. High-Converting Websites and Pages —what do they have in common?

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