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So you want a
multilingual
WordPress site?
WHO
AMI?
erik
bernskiöld
consultant
entrepreneur
web strategist
speaker
Advisor @
Consultancy
Web & Digital Strategy
WordPress
Web Agency
Where are we?
Localization in WordPress
More non-english downloads than
english!
Internationalization
WHY MULTILINGUAL
WEBSITES?
GLOBALIZATION
languages
196
COUNTRIES
LANGUAGES
6 500
OVER
LANGUAGE
APPRECIATION
UNDERSTANDING
DIFFERENCES
2.5 methods
PURE TRANSLATION
REGIONAL ADAPTION
(google translate)
THE
TECHNICAL ASPECT
IS EASY
PURE TRANSLATION
SIMPLE
!Just Add Language
PLUGINS
SAME
STRUCTURE
SAME
CONTENT
PLUGINS
Polylang
BUT ?
???
?
?
?
IF
WHAT
WE WANT
DIFFERENT
CONTENT
REGIONAL ADAPTION
MULTISITE
DIFFERENT
STRUCTURE
DIFFERENT
CONTENT
CULTURE
“A culture is the configuration of
learned behavior and results of
behavior whose component elements
are shared and transm...
LOCALES
COUNTRY + LANGUAGE
english
french
COUNTRY +
LOCALES
COUNTRY + LANGUAGE
THE
TECHNICAL ASPECT
IS EASY
AVIABLE SOLUTION
IS HARD
A FEW WORDS ON
USER EXPERIENCE
USER FOCUS
GOOD
TRANSLATIONS
Transifex
GlotPress
Poeditor.com
helpful
TOOLS
SETTING
EXPECTATIONS
LANGUAGE
SWITCHER
Finally…
Method 0.5
GOOGLE
TRANSLATE0.5
QUESTIONS
?
???
?
?
?
Contact Me
erik@bernskioldmedia.com
www.erikbernskiold.com
@ErikBernskiold
facebook.com/bernskiolderik
So you want a
multilingual
WordPress site?
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So you want a multilingual WordPress site?

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Let’s talk languages. Most websites today have a need to at least be bilingual, particularly in Europe. This presentation covers both important strategic issues to tackle, as well as the technical side of making a WordPress website multilingual in a reliable and professional way.

Published in: Technology
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So you want a multilingual WordPress site?

  1. 1. So you want a multilingual WordPress site?
  2. 2. WHO AMI?
  3. 3. erik bernskiöld
  4. 4. consultant entrepreneur web strategist speaker Advisor @
  5. 5. Consultancy Web & Digital Strategy WordPress Web Agency
  6. 6. Where are we? Localization in WordPress
  7. 7. More non-english downloads than english! Internationalization
  8. 8. WHY MULTILINGUAL WEBSITES?
  9. 9. GLOBALIZATION
  10. 10. languages
  11. 11. 196 COUNTRIES LANGUAGES 6 500 OVER
  12. 12. LANGUAGE APPRECIATION
  13. 13. UNDERSTANDING DIFFERENCES
  14. 14. 2.5 methods
  15. 15. PURE TRANSLATION REGIONAL ADAPTION (google translate)
  16. 16. THE TECHNICAL ASPECT IS EASY
  17. 17. PURE TRANSLATION
  18. 18. SIMPLE !Just Add Language
  19. 19. PLUGINS SAME STRUCTURE SAME CONTENT
  20. 20. PLUGINS Polylang
  21. 21. BUT ? ??? ? ? ?
  22. 22. IF WHAT WE WANT DIFFERENT CONTENT
  23. 23. REGIONAL ADAPTION
  24. 24. MULTISITE DIFFERENT STRUCTURE DIFFERENT CONTENT
  25. 25. CULTURE
  26. 26. “A culture is the configuration of learned behavior and results of behavior whose component elements are shared and transmitted by the members of a particular society” – Ralph Linton (1945)
  27. 27. LOCALES COUNTRY + LANGUAGE
  28. 28. english french COUNTRY +
  29. 29. LOCALES COUNTRY + LANGUAGE
  30. 30. THE TECHNICAL ASPECT IS EASY
  31. 31. AVIABLE SOLUTION IS HARD
  32. 32. A FEW WORDS ON USER EXPERIENCE
  33. 33. USER FOCUS
  34. 34. GOOD TRANSLATIONS
  35. 35. Transifex GlotPress Poeditor.com helpful TOOLS
  36. 36. SETTING EXPECTATIONS
  37. 37. LANGUAGE SWITCHER
  38. 38. Finally… Method 0.5
  39. 39. GOOGLE TRANSLATE0.5
  40. 40. QUESTIONS ? ??? ? ? ?
  41. 41. Contact Me erik@bernskioldmedia.com www.erikbernskiold.com @ErikBernskiold facebook.com/bernskiolderik
  42. 42. So you want a multilingual WordPress site?

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