- Didi has transformed the mobility industry in China by becoming the world's largest one-stop transportation platform with over 20 million daily rides across 400+ cities in China. - Through intelligent technologies like dynamic pricing, demand prediction, and optimized routing, Didi has solved the supply and demand imbalance for riders and drivers. - Didi is pursuing growth strategies like expanding into lower-tier cities, adding new product features to increase user engagement, and encouraging better driver service to continue driving growth and enhancing the user experience.

1. Transforming the Mobility Industry
–the Story of Didi
Frank Pang
Vice President of Didi Chuxing Co,.ltd
July 2017

2. 2
Table of Contents
1.
2
Evolution of
Ridesharing
Industry
2.
7
Company
Highlights
3.
15
Strategies

3. Smartphone
Ridesharing
3
Ridesharing Will Create the Next Technology Giant
×10
Present
Past
Smartphone
$340 bn
Ridesharing
Evolution of ridesharing propelled by maturity
of GPS／HD Mapping／4G LTE technology
Future
PC
$210 bn
PC
Connecting Information Connecting the Physical World

4. Creating Value for Consumers and Communities
4
Driver-
dependent
Low utilization
(less than 5%)
Private
ownership
Autonomous
cars
High utilization
Present: Transportation 1.0 Future: Transportation 2.0
Key
Features
Shared
rides
Car as an asset
Mobility-as-a
-Service (MaaS)
Impact on
Consumers
and Cities
Congestion
and pollution
Convert parking
space to commercial
districts/parks
Large spaces
used for parking
Higher utilization
→ Fewer cars
Lower cost driven
by MaaS
High cost of
ownership
$7 → $3

5. Ridesharing Solves the Supply and Demand Conundrum
5
全职司机
# of rides
Traditional model does not solve the
imbalance in supply and demand
Ridesharing is the only solution to
balance market supply and demand
Demand Prediction
Intelligent Dispatch
Dynamic Pricing
兼职司机
User fulfillment rate
Driver income/hour
# of rides
Peak Hours -
Undersupply
Low fulfillment
rate
Non-Peak Hours
- Oversupply
Low driver
income/hour
# of rides
由滴滴其他服务满足
全职司机
兼职司机
Fulfilled by other
Didi services
Supply
Demand
Full-time drivers
Part-time drivers
Supply
Demand
Supply
Demand

6. 6
Table of Contents
1.
2
Evolution of
Ridesharing
Industry
2.
7
Company
Highlights
3.
15
Strategies

7. |Didi has become the world’s leading mobile transportation platform.
June 2012
Birth of Didi
March 2014
100m Users
Feb 2015
Merge of Didi &Kuaidi
Sep 2015
Rename as Didi
Chuxing
March 2016
10m Daily Rides
Dec 2015
Cover 400+Cities
June 2016
15m Daily Rides
Aug 2016
Acquire Uber China
Didi – Over The Past Five Years
June 2016
20m Daily
Rides

8. Didi – The World's Largest One-Stop Transportation Platform
8
Note: # of daily rides above as of Nov 2016. Uber China is included in private car business
Private Car Daily Rides
13mn
Hitch
Daily Rides
2mn
TaxiRegistered Drivers
1.7mn
Enterprise SolutionsEnterprise Accounts
60,000
Chauffeur
160k
Daily Rides
Test Drive
Registered Users
500k
>20 million daily completed rides
400+ cities
Registered
Users400mn
2

9. AI / Machine
Learning
Big Data
World's Largest Technology-driven Transportation Platform
9
Cloud
Computing
70TB location tracking
data per day
Highly reliable: 24/7
stable operation
Advanced infrastructure:
100,000+ servers in 2 years
20+mn peak requests
per day
4500TB data
processed per day
85% accuracy of
15mins demand
prediction
Dynamic pricing
Precise ETA
prediction with
deviation of <15%
World-class technology
team with top R&D and
data analytics capabilities
Intelligent incentives:
4x higher efficiencyTracking
3

10. 1.8
1.4
Dynamic demand
forecast for the next
15 mins，directing
drivers to denser
demand areas
Optimal route planning and
accurate ETA prediction based
on real-time traffic
Dynamic pricing
optimizes supply-
demand equilibrium
through sophisticated
algorithms
Cutting-edge Technology: Intelligent Dispatch
10
Route
Planning
1.0
1.5
1.8
2.0
1.2
1.6
4

11. Better pooling experience and higher fulfillment rate
User
Experience
Fulfillment Rate
Basic
Pooling
Multi-Hop Pooling
Virtual Stations
Multi-
Passenger
Pooling
Cutting-edge Technology: Pooling
11
70% pooling
fulfillment rate
20% lower ASP
4

12. Cutting-edge Technology: Safety
12
Leveraging big data and AI to enhance
security for both drivers and passengers
Trip
sharing
ID
verification
Emergency
assistance
Privacy
protection
Facial and voice
recognition
Existing Safety functions： Other initiatives
to be launched:
Proprietary driver
assistance, real-time
driver behavior
monitoring, and
danger warnings
Advanced Driver
Assistance Systems
(ADAS)
68
Safety Score
Acceleration
Night Driving
Swerving
Braking Time
Overtime
Driving
Speed
4

13. 13
Table of Contents
1.
2
Evolution of
Ridesharing
Industry
2.
7
Company
Highlights
3.
15
Strategies

14. Taxi-only
user
Private Car-
only user
Hitch-only
user
Bus-only
user
Multiproduct
user
Months
%
Continue to Drive Growth and Enhance User Experience
14
Continue penetration into 3rd/4th-tier cities
Private Car MAU from 3rd/4th-tier cities
1
Encourage better driver service through preferential
dispatch and intelligent incentives
Driver score trends over time
Increase engagement by adding more
usage scenarios
Increase user LTV through cross-selling of products
Private car rides per month by cohort
Growth Initiatives User Experience
higher user value
Lifetime spending per user
[90,100][80,90)[70,80)[50,70)[0,50)
2015/10/1 2015/12/1 2016/2/1 2016/4/1 2016/6/1 2016/8/1 2016/10/1 2016/8/1 2016/10/1
Oct, 2015 Oct, 2016
Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
0 2 4 6 8 10 12 14 16 18 20 22 24 26

15. Build a Smart Transportation Ecosystem to Capture Future
Opportunities
15
Minibus
Private Car ChauffeurHitch
Taxi Bicycle Car Rental
Fleet
Management
After-market
Services
Used Car Sales
Smart City
Auto Value
Chain
AI/
Big Data
Cloud
2
Mobility-
as-a-Service
Taxi
Private Car
Auto Finance

16. Global Expansion through Alliances with Regional Partners
16
Global Ridesharing Footprint
Uber
99/Easy/Cabify
Ola
Careem
Mytaxi
Line
Grab
Yandex Taxi
Kakao Taxi
Bitaksi
N/A
Didi Chuxing
1
Invested by Didi
3