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CustomerComplaints
Turning DisasterintoTriumph
MTL Infographics
Skill
Boosters
72
Few of us like to
receive complaints
from customers. We
much prefer to
receive compliments.
But compliments,
nice as they are,are
likely only toconfirm
the status quo.They
encourage us torest
on our laurels.
Complaints, on the
other hand, give us
chance to find out
where wecan do
better. If we take
them the right way,
they can help us to
improvewhat we do
and, at the same
time, score a
customer caregoal.
Get feedback, not complaints. LikeJoe…
“Dear Customer, My name isJoe and I have just
completed the work on your car. I hope you are
happy with all aspects of my workmanship.
Should there be any points that you wish to
discuss, please ring our Service Reception and
they will get in touch with me.”
Surveys show that only 4% of
dissatisfied customers actually
complain. So each complaint is
really 25!
Surveys also show that a
dissatisfied customer who doesn't
complain, and so doesn't give us
the chance to put things right, will
go and tell an average of 10 others
how bad our service is.
There are 4 things a customer
complainer wants...
• to express their anger
• to know who has authority
• to not be ignored
• to have their problem resolved.
The mnemonic LASAGNE shows us how
to deal with a customer complaint.
1.L for Listen When you listen
attentively to the complainer, you find
out facts, feelings, and solutions.
2. A for Acknowledge their Importance
Defuse their anger by making them feel
that their complaint matters.
3. S for Show them You Understand
Check back with them that you
understand what the real problem is.
Don't argue, don't ignore anything, don't
belittle them.
4. A for Accept the Problem Join with
the customer to work out a solution. Say
something like, "What do you think we
should do?"
5.G for Get an Answer Do something
now to reassure the customer that
you're "on their case".
6. Now for Something Extra Doing
something extra is a way to tell a
customer that you're recompensing
them for their time and trouble. Extras
should be simple and cost nothing.
7. Enquire how You're Doing Last of all,
ask how they feel about your service
and if there's anything else you can do.
"I won't complain. I just won't come back." (Brown &WilliamsonTobacco Ad)
"Your most unhappy customers are your greatest source of learning." (BillGates)

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Infographic 72 on "Customer Complaints" from ManageTrainLearn

  • 1. CustomerComplaints Turning DisasterintoTriumph MTL Infographics Skill Boosters 72 Few of us like to receive complaints from customers. We much prefer to receive compliments. But compliments, nice as they are,are likely only toconfirm the status quo.They encourage us torest on our laurels. Complaints, on the other hand, give us chance to find out where wecan do better. If we take them the right way, they can help us to improvewhat we do and, at the same time, score a customer caregoal. Get feedback, not complaints. LikeJoe… “Dear Customer, My name isJoe and I have just completed the work on your car. I hope you are happy with all aspects of my workmanship. Should there be any points that you wish to discuss, please ring our Service Reception and they will get in touch with me.” Surveys show that only 4% of dissatisfied customers actually complain. So each complaint is really 25! Surveys also show that a dissatisfied customer who doesn't complain, and so doesn't give us the chance to put things right, will go and tell an average of 10 others how bad our service is. There are 4 things a customer complainer wants... • to express their anger • to know who has authority • to not be ignored • to have their problem resolved. The mnemonic LASAGNE shows us how to deal with a customer complaint. 1.L for Listen When you listen attentively to the complainer, you find out facts, feelings, and solutions. 2. A for Acknowledge their Importance Defuse their anger by making them feel that their complaint matters. 3. S for Show them You Understand Check back with them that you understand what the real problem is. Don't argue, don't ignore anything, don't belittle them. 4. A for Accept the Problem Join with the customer to work out a solution. Say something like, "What do you think we should do?" 5.G for Get an Answer Do something now to reassure the customer that you're "on their case". 6. Now for Something Extra Doing something extra is a way to tell a customer that you're recompensing them for their time and trouble. Extras should be simple and cost nothing. 7. Enquire how You're Doing Last of all, ask how they feel about your service and if there's anything else you can do. "I won't complain. I just won't come back." (Brown &WilliamsonTobacco Ad) "Your most unhappy customers are your greatest source of learning." (BillGates)