2013 Computer, Mobile Usage in Turkey3. Operator Usage
Contracted Users
0
0,15
0,3
0,45
0,6
Avea Turkcell Vodofone
0,263
0,507
0,229
0,25
0,507
0,244
2011 Q4 2012 Q4
Users Montly Usage (MOU)
Minutes
0
275
550
825
1100
Avea Turkcell Vodofone
1011
733
1036
899
661
948
4. Operator Usage
Prepaid/Contrat Shares
0
0,175
0,35
0,525
0,7
Avea Turkcell Vodofone
0,6410,625
0,558
0,681
0,662
0,56
0,3590,375
0,442
0,319
0,338
0,44
2011 Q4 Contract 2012 Q4 Contract 2011 Q4 Prepaid 2012 Q4 Prepaid
5. SMS/MMS
SMS, MMS Users (millions)
0
20
40
60
80
SMS MMS
73,1
46,6
73,3
39,7
2011 Q4 Contract
2012 Q4 Contract
7. Mobile Usage
Contract Shares
0
0,15
0,3
0,45
0,6
Avea Turkcell Vodofone
0,282
0,519
0,199
0,276
0,529
0,195
2011 Q4 2012 Q4
Prepaid Shares
0
0,15
0,3
0,45
0,6
Avea Turkcell Vodofone
0,293
0,526
0,181
0,29
0,541
0,169
8. Mobile Usage
MMS Traffic in millions
0
17,5
35
52,5
70
Avea Turkcell Vodofone
10,04
56,66
6,44 7,36
62,6
3,32
Average Revenue Per User
19
20
21
22
23
Avea Turkcell Vodofone
21,7821,7
22,45
19,7719,7
20,5
2011 Q4 2012 Q4
10. Phone Types
Australlia
Brasil
China
India
Italy
Russia
South Korea
England
USA
Turkey
0 0,2 0,4 0,6 0,8
0,38
0,3
0,61
0,23
0,51
0,27
0,8
0,25
0,44
0,31
0,09
0,09
0,2
0,1
0,11
0,11
0,09
0,09
0,21
0,04
0,53
0,61
0,19
0,67
0,37
0,62
0,1
0,66
0,36
0,65
Smartphone Multimedia Phone Phones with limited features
11. Second Phone Usage
0
0,15
0,3
0,45
0,6
2012
0,07
0,11
0,160,160,17
0,2
0,350,36
0,48
0,51
Australlia Brasil China India Italy Russia
South Korea England USA Turkey
13. Facebook User - Gender,
Age
Gender
%60
%40
Male
Female
Age Range Mobile Usage
%14
%43 %15
%15
%12
13-18 19-25 26-35
36-46 45+
Cities
%17
%20
%63
Istanbul
Ankara
Izmir
14. Facebook Turkish Usage
Patterns
Upload & Share Pics
Share others’ videos
share article links
upload and share videos
share blog links
0 0,175 0,35 0,525 0,7
0,28
0,33
0,29
0,28
0,62
0,37
0,4
0,32
0,39
0,58
Smartphone Tablet
15. Facebook Turkish
Community Usage Patterns
Chat
Commenting Friends
Commenting Photos
Writing Daily Activities
Checking In places
Talk about products
Ask about products to communities
0 0,15 0,3 0,45 0,6
0,23
0,29
0,38
0,42
0,36
0,45
0,55
0,29
0,32
0,4
0,47
0,44
0,37
0,55
Smart Phone Tablet
16. Facebook Brand Usage
Patterns
Click Like Button
Following Brand Pages
Sharing BrandVideos
Sharing Brand Pictures
Using Brands’ Apps
Commenting Brands
Writing Claims
Purchasing
0 0,105 0,21 0,315 0,42
0,21
0,22
0,25
0,23
0,38
0,25
0,32
0,41
0,31
0,26
0,32
0,27
0,35
0,26
0,37
0,4
Smartphone Tablet
18. Twitter Traffic By Device
Twitter Trafic by Device (Times)
0
100
200
300
400
2012
30
170
220
270
310
Blackberry Android iPhone Mobile Web iPad
19. Twitter Turkish Community
Usage Patterns
Chat
Commenting Friends
Commenting Photos
Writing Daily Activities
Checking In places
Talk about products
Ask about products to communities
0 0,1 0,2 0,3 0,4
0,1
0,14
0,17
0,2
0,23
0,28
0,34
0,16
0,19
0,23
0,19
0,23
0,33
0,33
Smart Phone Tablet
20. Twitter Turkish Usage
Patterns
Upload & Share Pics
Share others’ videos
share article links
upload and share videos
share blog links
0 0,1 0,2 0,3 0,4
0,1
0,1
0,14
0,18
0,29
0,14
0,07
0,09
0,23
0,35
Smartphone Tablet
21. Twitter Brand Usage
Patterns
Click Like Button
Following Brand Pages
Sharing BrandVideos
Sharing Brand Pictures
Using Brands’ Apps
Commenting Brands
Writing Claims
Purchasing
0 0,065 0,13 0,195 0,26
0,1
0,08
0,1
0,15
0,14
0,13
0,12
0,16
0,09
0,14
0,14
0,16
0,1
0,26
0,21
0,16
Smartphone Tablet
24. 2011-2012 TR Internet -
Mobile Ad. Spending
0
250
500
750
1000
Internet Web DIsplays Mobile Displays SMS
2511
374
943
196
294
721
2011 2012
25. Advertisement Types
Only Text
Voice/Audio
I can share my info regarding my interests
I like ads that provide free service
Like location relation ads
I like ads showed in the app
0 0,15 0,3 0,45 0,6
Australlia Brasil China India
Italy Rusia South Korea England
USA Turkey
26. Sectoral Economic
Returns CTR
2012
0 0,09 0,18 0,27 0,36
0,27
0,36
0,26
0,28
0,31
0,36
0,32
0,16
Technology Services E-trade Automotive
Telecommunication Construction Food Finance
31. 0
14.000.000
28.000.000
42.000.000
56.000.000
70.000.000
1960 1970 1980 1990 2000 2005 2006 2007 2008 2009 2010 2011
Turkey Mobile cellular subscriptions
Turkey Telephone lines
Turkey Fixed broadband Internet subscribers
Korea Mobile cellular subscriptions
Korea Telephone lines
Korea Fixed broadband Internet subscribers
Smart Phone Penetration in Turkey
36. Smartphone by Age
0
0,225
0,45
0,675
0,9
16-24 25-34 35-44 45-64
0,45
0,64
0,73
0,66
0,44
0,65
0,78
0,72
0,09
0,16
0,24
0,3
0,49
0,66
0,860,86
0,27
0,38
0,43
0,49
0,54
0,70,72
0,59
0,06
0,09
0,120,14
0,51
0,63
0,75
0,82
0,22
0,37
0,40,41
0,51
0,69
0,760,77
Australlia Brasil China India Italy Russia
South Korea England USA Turkey
37. Smartphone by Gender
0
0,2
0,4
0,6
0,8
Male Female
0,55
0,52
0,67
0,54
0,21
0,17
0,68
0,65
0,44
0,31
0,66
0,57
0,13
0,07
0,74
0,57
0,43
0,27
0,64
0,67
Australlia Brasil China India Italy Russia
South Korea England USA Turkey
39. SmartphoneVS Tablet
Usage
Ownership
Use for business
Use for Personal Reasons
Use for Both
Mobile Internet Usage
Wifi Usage
Will buy in 12 months
0 0,225 0,45 0,675 0,9
0,35
0,75
0,49
0,78
0,2
0,014
0,4
Smartphone Tablet
40. SmartphoneVS Tablet
Email
SNS
Search Info
Location Services
Online Music
News & Sports
Banking
Video
Shopping
Others
0 0,2 0,4 0,6 0,8
0,7
0,29
0,47
0,44
0,56
0,51
0,59
0,66
0,77
0,74
0,5
0,2
0,4
0,42
0,5
0,52
0,55
0,66
0,74
0,77
Smartphone Tablet
41. SNS on MobileVS PC
India
Endonesia
Israil
Hong Kong
Malesia
Korea
Turkey
Denmark
Spain
Austria
Norwey
Taiwan
Russia
Germany
Czech
0 20 40 60 80
42
48
30
42
41
53
52
66
42
55
51
47
50
55
53
53
53
62
54
50
59
65
57
66
73
35
49
65
70
67
24
33
37
37
39
40
40
42
42
43
45
45
51
51
51
51
51
52
54
55
58
58
62
63
66
67
68
73
74
76
Smartphone PC
44. Smartphone By Gender
Singapore
Hong Kong
China
Norwey
Swiss
Finland
Korea
USA
England
Tailand
Italy
Polland
Avustrallia
Germany
Taiwan
Endonesia
South Africa
Turkey
Japan
Malesia
0 17,5 35 52,5 70
0
8
16
17
19
24
24
26
29
29
30
33
34
34
35
36
36
39
40
63
11
0
12
14
15
29
13
17
18
19
25
28
28
20
23
24
31
32
31
62
Female Male
45. Long Session Internet
Usage
Hong Kong
China
Tailand
Turkey
Singapore
Japan
Endonesia
France
Czech
USA
Avustrallia
Austria
Korea
Denmark
Polland
0 15 30 45 60
17
19
20
21
24
24
24
24
25
25
27
29
30
30
31
31
32
33
34
34
37
39
41
42
43
44
48
48
53
55
Long Sesssion Usage
47. Why DoYou Use?
Coupon for Shopping
Real Estate
Travel Search
Banking
Location Services
Read News
Search
Email
Internet Surfing
Pictures/Photos
0 20 40 60 80
18 - 29 30 - 49 Ages Total
51. I Used A Coupon for
Shopping
China
Japan
Taiwan
Malesia
Sweden
Turkey
Spain
Czech
Norway
Hollanf
0 15 30 45 60
4
6
7
8
9
10
10
11
11
12
12
13
13
14
14
14
15
16
17
19
20
21
22
24
24
35
40
43
47
53
Used mobile Coupon for Shopping
52. I Recognize Mobile Ads
Tailand
Turkey
China
Singapore
Russia
Taiwan
Japan
Finland
Australlia
Israil
Swiss
Hong Kong
Germany
Denmark
Norwey
0 17,5 35 52,5 70
15
15
18
22
23
25
25
26
26
28
28
29
30
33
34
34
35
37
39
40
42
46
47
49
49
49
55
59
61
67
Mobile Advertisements