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As of 2014 this presentation tries to find Google’s organizational changes using ex-post analyzes to answer the research question, “Does Consistency Matter?”. After elaborating historical findings this presentation classifies and links facts to organizational changes from startup to innovative culture. To focus the topic it does not include any topics related to industry, financial information, products, law suits, privacy related issues, political decisions and philanthropy. Each transformation is presented with a key event and accordingly influential people are analyzed under those events.