The document is a comprehensive marketing and digital acronym cheat sheet compiled by Apex Virtual Solutions, providing definitions for various marketing-related terms. It covers acronyms related to concepts such as advertising (e.g., CPC, CPA), technology (e.g., API, HTML), and analytics (e.g., KPI, ROI). This cheat sheet serves as a quick reference tool for professionals in the marketing and digital fields.

1. MARKETING AND
DIGITAL ACRONYM
CHEAT SHEET
Created by Apex
Virtual Solutions

2. Apex Virtual Solutions 866-874-3647 www.apexassisting.com
Marketing Acronym Cheat Sheet
ACD - Associate Creative Director
AIDA - Attention, Interest, Desire, Action
AJAX - Asynchronous Javascript and XML
API - Application program interface
AOV - Average order value
AR - Augmented reality
ASP - Application service provider
ATD - Agency trading desk
B2B - Business to business
B2C - Business to consumer
BI- Business Intelligence
CAC - Customer Acquisition Cost
CCO - Chief Creative Officer
CD - Creative Director
CLV - Customer lifetime value
CMS - Content management system
CPA - Cost per acquisition / action

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CPC - Cost per click
CPL - Cost per lead
CPM - Cost per thousand
CPV - Cost per view (see also PPV)
CR - Conversion rate
CRM - Customer relationship management
CRO - Conversion rate optimization
CSS - Cascading style sheets
CTA - Call to action
CTR - Click-through rate
CX - Customer experience
DM - Direct mail (or 'Direct message', in Twitter circles)
DMP - Data management platform
DNS - Domain name system
DR - Direct response
DSP - Demand-side platform
ECD - Executive Creative Director
ECPM - Effective CPM
EPC - Earnings per click

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EPM - Earnings per thousand
ESP - Email service provider
FB - Facebook
FBML - Facebook Markup Language
FTP - File transfer protocol
GA - Google Analytics
HIPPO - Highest paid person's opinion
HTML - HyperText Markup Language
HTTP - Hyper Text Transfer Protocol
HTTPS - Hyper Text Transfer Protocol Secure
IM - Instant Messaging
IMAP - Internet Message Access Protocol
IP - Intellectual property (or 'Internet Protocol')
IPTV - Internet protocol television
ISP - Internet service provider
KPI - Key performance indicator
LTV - Lifetime value
MA - Marketing Automation
MoM - Month on month

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MLM - Multi-level marketing
MQL - Marketing Qualified Leads
MRR- Monthly Recurring Revenue
MVT - Multivariate testing
OEM - Original equipment manufacturer
OS - Operating system (sometimes this is used for 'open source')
PHP - PHP Hypertext Preprocessor
POS - Point of sale
PPC - Pay per click
PPL - Pay per lead
PPV - Pay per view
PR - PageRank
PV - Pageviews
QA - Quality assurance
QR Code - Quick response code
QS - Quality score
RFI - Request for information
RFP - Request for proposal
ROI - Return on investment

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RON - Run of network
ROR - Ruby on Rails
ROS - Run of site
RSS - Really Simple Syndication
RT - Retweet
RTB - Real time bidding
RTD - Real time data
S2S - Server to server
SaaS - Software as a service
SEM - Search engine marketing
SEO - Search engine optimization
SERP - Search engine results page
SLA - Service level agreement
SM - Social media
SMART - Specific, Measurable, Attainable, Relevant and Time-bound
SME - Small / medium enterprise. (aka SMB = ‘business’)
SMM - Social media marketing
SMO - Social media optimization
SMP - Social media platform

7. Apex Virtual Solutions 866-874-3647 www.apexassisting.com
SMS - Short message service
SOV - Share of voice
SOW - Statement of work
SSL - Secure Sockets Layer
SSP - Supply-side platform
SWOT - Strengths, weaknesses, opportunities, threats
TLD - Top level domain
TOS - Terms of service
UCD - User-centric design
UI - User interface
UGC - User-generated content
URL - Uniform resource locator
USP - Unique selling proposition
UV - Unique visitor
UX - User experience
VAR - Value Added Reseller
VOD - Video on demand
VM - Viral marketing
WOMM - Word of mouth marketing

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WYSIWYG - What you see is what you get
YOY - Year on year
YTD - Year to date
XML - Extensible Markup Language
ZMOT- Zero Moment of Truth
TLD - Top level domain
TOS - Terms of service
UCD - User-centric design
UI - User interface
UGC - User-generated content
URL - Uniform resource locator
USP - Unique selling proposition
UV - Unique visitor
UX - User experience
VOD - Video on demand
VM - Viral marketing
WOMM - Word of mouth marketing
WYSIWYG - What you see is what you get

9. Apex Virtual Solutions 866-874-3647 www.apexassisting.com
YOY - Year on year
YTD - Year to date
XML - Extensible Markup Language