PeFUM app seeks to bridge the purchasing and monitoring gaps in the downstream fuel industry. The services provided by the app is one of its kinds in Africa, where customers can purchase fuel products without the physical exchange of cash or fuel cards. PeFUM app stands for “Personal fuel-payment and monitoring app,” where there is the incorporation of technology to monitor fuel purchase and consumption. Data as we know is key and that is what the app seeks to provide to every consumer. Technology is changing the way people do things and this needs to be utilised well for the benefit of our consumers. We understand that there is the existence of cashless systems in Ghana but PeFUM is unique because it is an app right in your palms that can be accessed anywhere and anytime.

1. PEFUM
Ghana's Personal Fuel Payment and
Management App

2. HOW DID
WE GET
HERE?
PeFUM was started as a direct
result of a problem encountered
by it's Founder: the frustration of
record keeping and receipts from
gas station purchases. In 2020,
Enoch set out to fix the problem
and PeFum was born.

3. LIMITED FLEXIBILITY IN
GAS STATION OPTIONS
Current gas cards are limited to issuing Energy company. For example,
TomCard cannot be used at Goil, etc. Then there is the issue of locating
service stations mid-trip that accept cashless payment options.
PHYSICAL CONTACT
Exchanging cash and touching shared payment surfaces increases risk of
Covid exposure.
PHSYICAL CASH & RECORD
KEEPING
Physical cash gets lost, can't be accounted for or makes you a target for
criminal activity. In addition, losing physical receipts for personal and
corporate reconciliation has tremendous implications.
PROBLEM
Exhibit A

4. THE
UTOPIA
UNICORN APP
PeFum app's processing platform works with any bank, making your funds available in seconds.
Make the most of your stop. Plan your route and find a gas station close to your location.
SKIP THE PIN PAD
Making transactions from the palm of your hands helps remove physical contact, which is in-line
with Covid-19 response amd prevention.
BECOME CASH LIGHT, GO PAPERLESS
Phase out the dependence on physical cash and secure your transactions and staff. With PeFum
App, your transaction history is stored safely making it easy for budget tracking and
reconciliation.

5. PeFum works by bringing
all industry stakeholders
together.
THE
PEFUM
APP

6. HOW IT WORKS
Transactions are made simple with the
PeFum App
1
Download the PeFum
App, available on iOS or
Playstore and sign up
with your details.
LOAD
Fund your account
using MobileMoney, Visa
or MasterCard.
READY TO GO
Use your app for
transactions at any
location where PeFUM is
accepted.
2
3

7. The leading competitors include
Total, Goil and Shell. Notice how each
requires the use of a chip reader
and/or an attendant to facilitate
transaction.
COMPETITION

8. Service station map location
Built purposely for the
downstream fuel industry. All
factors in the industry were
considered.
Unique record of transactions
eliminates petty theft at Gas
pumps.
Very low fees
Super friendly UI
Scalable across multiple
platforms, iOS and Android.
Multilayered authentication, real-
time threat detection.
OUR
FEATURES

9. TRACTION
PeFUM backend: We have successfully set up our backend
which is ready to go.
Our Minimum Viable Product is ready for signup and scaling.
In the final stages of conversations with three major Energy
companies with service stations across the country.
Hundreds of downloads in minutes during the testing phase.

10. TARGET
MARKET
PeFum
has
FIRST
MOVER
advantage
as
there
is
no
other
such
product
on
the
Ghanaian
market.
Vehicle owners: businesses and
individuals.
Homeowners: pay for topping up
gas cylinders.
Electricity generator owners: In a
country that is dependent on
generators, PeFum app will
facilitate diesel payments.

11. SIZE
THE
MARKET
*Figures in USD
3.8BN
1.1BN
11.6M
Total Available Market
(TAM) for all nationally
registered OMCs.
Serviceable Available
Market (SAM) based
on the six dominating
OMCs.
Serviceable Obtainable
Market (SOM)
assuming 1% of SAM.

12. EARLY ADOPTERS
“In a world where efficiency, convenience and
speed is very key, the PeFUM app has come to a
perfect time for me and my property business. It
would really help our business track our fuel
consumption as we carry out our duties as
Realtors. Can’t wait to use it!”
Edem Korku Ghanney - Royal Red Properties.
Business News 24
The Association of Oil
Marketing Companies, Ghana
Energy Quest Africa & Energy
News Africa
THEY GAVE US
OUR ROSES

13. UNIQUE
TECHNOLOGY
PeFUM's idea surpasses the existing
payment systems. Our mobile app design
gives client extra value by giving them
convenience, easy and ready accessible
information and a means to find their
favorite fuel outlets. All these made
available right in their palms.
MOBILE MONEY, BUT
BETTER.
Mobile Money is a generic platform that
gives you information on everything.
PeFUM is giving you data concerning
your fuel transactions as a corporate
entity or an individual.
GOVERNMENT
PARTNERSHIP
PeFum has relationships with key players
in government to expand beyond the
energy sector.
COMPETITIVE
ADVANTAGES

14. ENJOY
PHENOMENAL
TRANSACTION
SUCCESS
RATES
We automatically route
payments through the
most optimal channels,
ensuring the highest
transaction success rates
in the market.
UNDERSTAND
EXACTLY
HOW YOUR
BUSINESS IS
PERFORMING
For corporate clients,
PeFum App provides
detailed reporting, alerts,
and exports, so you and
your team are always on
top of business.
24/7
CUSTOMER
SERVICE
Our Customer Service
team stays open
beyond 11pm when all
gas stations close.
GET YOUR
MONEY IN
NO TIME
With a 48hr turnover,
corporate clients can
receive their revenue in
good time.
COMPETITIVE
ADVANTAGES

15. THE TEAM
ENOCH NKETIA
GYENFIE
Founder
JACOB AZIRIGA
Co-Founder
BARNABAS AWIN-
SAMP
Tech Lead

16. CONTACT
US
+233 246 281 162
info@pefum.org
www.pefum.org
@PefumApp

17. USE OF FUNDS
Our ask is for a runway of 18 months.
1 2 3
ENGINEERING
Platform software
engineering, platform
hardware
infrastructure.
EXPECTED SPEND
IN ADVERTISING &
CUSTOMER
ACQUISITION
Campaigns and demonstrative
events.
OPERATING
EXPENSES
Consulting, licensing,
compliance and team
establishing.
Phase 1 Phase 2 Phase 3
Develop product Launch Reach 100k Liters daily
and generate $11.6M
revenue annually