The objectives you decide on for your digital marketing need to be SMART (Specific, Measurable, Attainable, Relevant and Timely).

1. DIGITAL
MARKETING
OBJECTIVES

2. 1 Reaching the right audience
The technologies that enable brands to target
exact audiences with the right messaging and
to validate reach and effectiveness are
relatively new. Companies value how audience
targeting increases brand campaign
effectiveness, and most expect to increase
investment in audience targeting.

3. 2 Engaging with the audience
Here are some ways to increase engagement:
Know where they are (Platform)
Know what they’re looking for (content)
Be consistent and reliable
Social is a two-way street, so interact

4. 3 Motivating your audience to take
action
Use urgent wording.-Don't delay, Act now, Hurry in,
Call now
Create time-sensitive offers.
Make it easy to act.

5. 4 Measuring ROI
Increasing ROI Is a top priority for marketers
plan your marketing strategy and budget and
prioritize your measurements. Make marketing
more measurable

6. THANK YOU