HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
Pahlke-9_4
1.
2.
3. In this first design there are actually three different fonts, if I
recall correctly, but they have more similarities than
differences!
My alignment is also all over the place with thoughtless
usage of caps.
I did pull the yellow for the title, subtitle, and contact
information from her bow and I did some manipulations of
the original image to have the grey background stretch
across the slide seamlessly.
4.
5. Here I am working on utilizing repetition to create a
cohesive feel although something still feels off.
Oh, it’s the alignment, the fonts, and the all caps!
I did like the way that the teacher was over the lines
although I felt like I was diluting my message by adding
unnecessary design elements.
6.
7. This was the final design for this specific image.
I maintained the original color scheme but swapped the
black text for white text with a shadow to increase contrast.
I changed the copy and put “teachers” in a script font that
matches the teacher’s bow. The cross on the first T is
aligned with the bottom of “teaching” and “teachers” leads
the eye to the teacher.
The white bar on the side was unsatisfactory. I love this
design but it wasn’t “it” for me.
8.
9. Here I am playing with styles. Oftentimes anything having
to do with teachers is heavy on children, primary colors,
and comic sans.
10.
11. To improve the style but maintain the playfulness that the
first image was trying to get across, I switched the colors
and the fonts.
The blue gradient came from two of the boys’ shirts and
the pinkish color is a tint of the pink in the girls’ shirts. The
white font is flat against the colors while the pink decorative
“teach” has a drop shadow to increase contrast.
At this point though, I was tired of the “dare to teach”
shtick.
12.
13. To get away from the “dare to teach” motif I had been
working with, I used language that elicits imagery. This
image and copy makes it clear: we will help you get to the
classroom.
But the split triad doesn’t really work with the sepia
background and the map pin is in an odd location.
14.
15. The black and white with the red “pop” creates dramatic
contrast although the background is still not quite right. It
isn’t clearly a classroom with the copy over it and the map
pin is still not integrated into the image at all.
16.
17. This is my final image.
The background pops and connects with the map theme of
the copy. The map pin is integrated and is right on the
teacher’s chair, clearly point out the reader’s destination.
The old style serif font contrasts with the heavy sans serif
font and the red of “here” and the map pin pops against the
sepia-ed background. Further, “here” is aligned with the e
of “belong” and the map pin acts as the period to the
sentence. The proximity connects “you belong” with “here”
despite their different fonts and colors.
