Public Relations

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Public Relations

  1. 1. Unit 6 – Chapter 17 Promotional Strategies and Concepts 17.3 Public Relations
  2. 2. Warm-up <ul><li>TURN IN HOMEWORK </li></ul><ul><li>Why is a company interested in Public Relations? </li></ul>
  3. 3. Overview <ul><li>Review Exit Slip from Tuesday </li></ul><ul><li>Go over Sales Promotion Homework </li></ul><ul><li>Public Relations (PR) </li></ul><ul><li>PR Reading Activity </li></ul>
  4. 4. Public Relations <ul><li>What is Public Relations? </li></ul><ul><ul><li>Promotions that benefit the community and generate positive publicity toward the company and its products </li></ul></ul>
  5. 5. Public Relations <ul><li>Customer Relations </li></ul><ul><li>Employee Relations </li></ul><ul><li>Community Relations </li></ul>
  6. 6. Customer Relations <ul><li>Customer Relations </li></ul><ul><ul><li>Good communication between employees and customers because it is vital in promoting a favorable business image </li></ul></ul>
  7. 7. Customer Relations <ul><li>Customer Advisory Board </li></ul><ul><ul><li>Panels of consumers who make suggestions about products and businesses </li></ul></ul><ul><li>Customer Affairs Specialist </li></ul><ul><ul><li>Design programs to reflect customer needs for information on topics such as nutrition, health and wellness, and product safety </li></ul></ul>
  8. 8. Employee Relations <ul><li>Employee Relations </li></ul><ul><ul><li>When the public relations staff work with management and employees to design programs that foster positive attitudes </li></ul></ul>
  9. 9. Community Relations <ul><li>Community Relations </li></ul><ul><ul><li>Refers to the activities that a business uses to acquire or maintain the respect of the community </li></ul></ul>
  10. 10. Role of the Public Relations Specialist <ul><li>Writing News (Press) Release </li></ul><ul><ul><li>A prewritten story about a company that is sent to the various media </li></ul></ul><ul><li>Press Kit </li></ul><ul><ul><li>A folder containing articles, news releases, feature stories, and photographs about a company, product or person </li></ul></ul><ul><li>Press Conference </li></ul><ul><ul><li>A meeting in which a business or organization invites the media members to hear an announcement about a newsworthy event </li></ul></ul><ul><li>YouTube - Public Relations Managers - Career Profile </li></ul>
  11. 11. Reading Activity <ul><li>8 Minutes - 6 Questions </li></ul><ul><li>DIRECTIONS: There is one passage in this test. Each passage is followed by several questions. After reading a passage, choose the best answer to each question and fill in the corresponding oval on you answer document. You may refer to the passage as often as necessary. </li></ul>
  12. 12. Review Press Kits <ul><li>Information it might contain: </li></ul><ul><li>News/Press Release </li></ul><ul><li>Features Stories </li></ul><ul><li>Product Sample </li></ul><ul><li>Photographs/Artwork </li></ul>
  13. 13. Exit Slip <ul><li>1. What is a press/news release? </li></ul><ul><li>2. What is the role of a Public Relations Specialist? </li></ul><ul><li>3. What are two things that should be included in a press release? </li></ul><ul><li>4. Why is public relations important to a company? </li></ul>

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