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Uber Communications Plan PowerPoint
- 1. Uber: The Journey to a New Narrative Emily Edwards Van Muijen EV&M Communications
- 2. Introduction Uber in the news Uber's Response The Solution
- 3. Uber in the News
- 5. Since joining the ride-hailing giant in August, Dara Khosrowshahi has been just as bold as he has been businesslike, imposing sweeping changes that would be considered dramatic in any corporate environment. P E T E R H O L L E Y , T H E W A S H I N G T O N P O S T
- 6. what we found "Moving Forward" was a well-thought out campaign with heart and soul, striving to fix a negative external narrative.
- 7. what consumers need A campaign with a similar look and feel, but more "them" and less "us".
- 8. #rideSHARE
- 10. And A Social Media Feed to Match
- 11. An Influencer Approach R Y L A N D A D A M S YouTuber Mentions Uber frequently, has a large following (1.1 million people). Works with companies he believes in (trusted influencer). I B R A H I M B A S H A Public Figure Saudi Arabian influencer known for his clothing line and car collections. Uber is growing quickly in his country and could benefit from this influencer. E M M A C H A M B E R L A I N Lifestyle Vlogger 18 years old, does not drive and mentions Uber in tweets on a bi-weekly basis. A million followers in her community.
- 12. Thank you, Uber.