2. Reader Profile
• The readers of my magazine will generally be students aged 16 –
24, therefore they will be in the social grade D/E. Typical readers
will either be college/ university students who are highly interested
in music, social events, and gigs however they will have a clear mind
on their future. They’re individually minded, intelligent and
independent.
• There values are there education, family and friends. They enjoy
seeing family and friends but are very hard-working and aspire to
do well. Their aspirations are to get through college/ university well
and end up with a high career in music or academic based: i.e.
psychologist/ journalist. Their lifestyle is very outgoing and has a
busy social life but they’re hard working and regularly take part in
campaigns to higher student / young adult lifestyles.
3. Survey results
Do you buy magazines? How often do you buy
0%
magazines?
0% 0% 0%
Every Week
25%
Yes Every Month
Every Season
75%
100% Yearly
No
Never
How much do you spend on What Music genre Interests
magazines monthly? you?
0% Progressive Trance
6% 4%
13% 12% Charts (recent)
£1 - £2 15% 17%
8% Rock
£2 - £3 14%
Pop
£4 - £5
35% Metal
75%
£6 +
1% Dubstep
Screamo
4. Survey results
How much do you spend on When going out where do you
music monthly? visit most often?
0%
8% Clubs / Pubs
13% 7%
12% £5 - £10 42%
Cinema / Theatre
£10 - £15 27%
75% £15 - £20 Live Music
16% Performances
£20 +
Beach / Outdoors
How much do you spend on How Often Do you Attend Live
going out monthly? Musical Performances?
0% 0%
25% 12% Extremely Often
38% £5 - £10 38%
25% Very Often
£10 - £15
Moderately Often
£15 - £20
37%
25% Slightly Often
20 +
Not At All
5. Survey results cont..
Where Do You Hear New
Music?
18% 25% Internet
10% Radio
TV
17%
30%
Youtube
Gigs
What Type Of Websites Do You
Visit Most Often?
Educational
9% 17% Social Networking
14%
Sites
27% Music Sites
33%
Film Sites
Youtube
6. Survey Results Analysed
From the results of the survey I can conclude that:
Buy Magazines
Spend £2 - £3 monthly on magazines
Metal, closely followed by chart music is the most popular genre of music
listened to
£5 - £10 is the average spent on music monthly
Pubs/ clubs closely followed by live musical performances are the most
popular places visited
The majority of participants attend live music performances very often
The radio and internet were the two most popular places participants heard
new music
Music sites were the most popular place to visit online
From these results I can conclude that within my magazine I will include a lot of
metal and new music news; have new information on club/pub/gig events;
have regular feedback from local and popular live music performances; have
articles from popular music sites and the radio and price my magazine
between £2 - £3.
