2. Website
• The Slumdog Millionaire website uses interactive
flash features on the opening page, this shows the
use of new technology. At the bottom of the page it
is set out like ‘Who Wants To Be A Millionaire’
theme. Also, the options are all aspects of the
film, ‘Love’, ‘Destiny’, ‘Luck’ and ‘Passion’.
• The website has links to other pages which is a way
of viral marketing, this is to attract a wider audience.
3. Additional Pages
• The website also has activities such as ‘create
your own slumdog quiz’. This gets the
audience more involved with the film.
• There is a questions and comments page and
also a phone number you can call for
information.
• A Slumdog Millionaire ringtone is also
available to download if you text a certain
number, standard rates apply.
4. Viral Marketing
• The website has links to websites such as
Twitter, Facebook, Google+, YouTube and
Tumblr. This is to appeal to a wider audience
and involve them more in the film. Most of
the people who go on these social networks
are teens and young adults which is the most
common age group to go to the cinema. The
key age for the cinema is 15-25.
5. Funding
• "Slumdog Millionaire" received 830,000 euros (1
million U.S. dollars) from the MEDIA program for
distribution in 2008 and 2009.The total budget of the
film is estimated at 11 million euros (14 million
dollars)."
