Assignment 3

1. Life inOuter Space ElizabethCowee
FA102a,
Research and Speculative Space
Residency Development

2. Life inOuter Space ElizabethCowee
“Here’s how we could build a colony
on an alien world”
Assignment One, Research
http://www.kurzweilai.net/heres-how-we-could-build-a-colony-on-an-alien-world

3. Life inOuter Space ElizabethCowee
Assignment One, Research
Four basic needs:
•Sustenance (water, food)
•Habitat
•Source of energy
•Habitable climate
bbc.co.uk

4. Life inOuter Space ElizabethCowee
Assignment One, Research
Technology
developed for
International Space
Station can be
modified for planet
habitation
http://3dprinting.com/wp-content/uploads/2012/06/Material-Jetting.png

5. Life inOuter Space ElizabethCowee
Assignment One, Research
New technological advances in
terraforming planets to sustain life
http://images2.static-bluray.com/reviews/4612_1.jpg

6. Life inOuter Space ElizabethCowee
Assignment One, Future Product
3D printed colony makes life on Mars
possible
•Recyclable liquid systems
•Controllable air conditions
•Attainable in zero gravity

7. Life inOuter Space ElizabethCowee
Source for Brand Character Words
http://feelgrafix.com/data_images/out/28/1002785-daft-punk.jpg

8. Life inOuter Space ElizabethCowee
Naming Process
Possible words:
zero gravity, controllable, colony
Name possibilities:
ControColony (modified “controllable,”
“colony”)
ZGrav (modified “zero gravity”)
Chosen name:
ControColony

9. Life inOuter Space ElizabethCowee
ControColony
Justification: A 3D printed colony would
be fully controllable and designed for
societal survival.
Final Space Residency Name

10. Life inOuter Space ElizabethCowee
Brand Character Diagram Sketches

11. Life inOuter Space ElizabethCowee
Brand Character Diagram
PERSONA
Different
Free
Impact
Strong
TONE
Involved
Journey
Promise
Save
PURPOSE
Explore
Fix
Survive
Work
LANGUAGE
Believe
Living
Paradise
Upgrade
ControColony

12. Life inOuter Space ElizabethCowee
Assignment Three, Logotype Research, Word from
Diagram
Journey

13. Life inOuter Space ElizabethCowee
Assignment Three, Logotype Research
icerockequipment.com
xcor.com
bealplanet.com
climbingtechnology.com
nasa.gov

14. Life inOuter Space ElizabethCowee
Assignment Three, Finished Logotype