The document discusses plans and research for building a 3D printed colony on Mars that could sustain human life. It explores the basic needs for survival like food, water, habitat and energy. Technology developed for the International Space Station is being adapted to enable planet habitation. The concept involves recyclable liquid systems, controllable air conditions and construction possible with zero gravity. The proposed colony name is "ControColony" as it would allow fully controllable design for societal survival. Research includes logos, websites and social media branding strategies for space exploration companies to support developing the colony concept.

1. Life in Outer Space Elizabeth Cowee
FA102a,
Research and Speculative Space
Residency Development

2. Life in Outer Space Elizabeth Cowee
“Here’s how we could build a colony
on an alien world”
Assignment One, Research
http://www.kurzweilai.net/heres-how-we-could-build-a-colony-on-an-alien-world

3. Life in Outer Space Elizabeth Cowee
Assignment One, Research
Four basic needs:
•Sustenance (water, food)
•Habitat
•Source of energy
•Habitable climate
bbc.co.uk

4. Life in Outer Space Elizabeth Cowee
Assignment One, Research
Technology
developed for
International Space
Station can be
modified for planet
habitation
http://3dprinting.com/wp-content/uploads/2012/06/Material-Jetting.png

5. Life in Outer Space Elizabeth Cowee
Assignment One, Research
New technological advances in
terraforming planets to sustain life
http://images2.static-bluray.com/reviews/4612_1.jpg

6. Life in Outer Space Elizabeth Cowee
Assignment One, Future Product
3D printed colony makes life on Mars
possible
•Recyclable liquid systems
•Controllable air conditions
•Attainable in zero gravity

7. Life in Outer Space Elizabeth Cowee
Source for Brand Character Words
http://feelgrafix.com/data_images/out/28/1002785-daft-punk.jpg

8. Life in Outer Space Elizabeth Cowee
Naming Process
Possible words:
zero gravity, controllable, colony
Name possibilities:
ControColony (modified “controllable,”
“colony”)
ZGrav (modified “zero gravity”)
Chosen name:
ControColony

9. Life in Outer Space Elizabeth Cowee
ControColony
Justification: A 3D printed colony would
be fully controllable and designed for
societal survival.
Final Space Residency Name

10. Life in Outer Space Elizabeth Cowee
Brand Character Diagram Sketches

11. Life in Outer Space Elizabeth Cowee
Brand Character Diagram
PERSONA
Different
Free
Impact
Strong
TONE
Involved
Journey
Promise
Save
PURPOSE
Explore
Fix
Survive
Work
LANGUAGE
Believe
Living
Paradise
Upgrade
ControColony

12. Life in Outer Space Elizabeth Cowee
Assignment Three, Logotype Research, Word from
Diagram
Journey

13. Life in Outer Space Elizabeth Cowee
Assignment Three, Logotype Research
icerockequipment.com
xcor.com
beal-planet.com
climbingtechnology.com
nasa.gov

14. Life in Outer Space Elizabeth Cowee
Assignment Three, Finished Logotype

15. Life in Outer Space Elizabeth Cowee
Assignment Four, Social Media Branding, Research
Avate Apparel:
https://www.facebook.com/AvateApparel/?f
ref=ts
La Sportiva:
https://www.facebook.com/LaSportiva/
Petzl: https://www.facebook.com/Petzl/

16. Life in Outer Space Elizabeth Cowee
Assignment Four, Social Media Branding, Facebook Pages

17. Life in Outer Space Elizabeth Cowee
Assignment Four, Social Media Branding, Facebook Pages

18. Life in Outer Space Elizabeth Cowee
Assignment Four, Social Media Branding, Facebook Pages

19. Life in Outer Space Elizabeth Cowee
Assignment Four, Social Media Branding, Facebook Pages

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Assignment Four, Social Media Branding, Creating
Community
•Texted friends and family
•Asked them to like and comment
•Shared on my own personal page

21. Life in Outer Space Elizabeth Cowee
Assignment Five, Webpage Layout Research for
Wireframes
http://www.mars-one.com/ http://www.spacex.com/

22. Life in Outer Space Elizabeth Cowee
Assignment Five, Wireframe
Image with Tagline Text
Logotype
Short Description
History of
ControColony?
Your Future with
ControColony
FAQsOur Sponsors Contact Us
Fb
Pn
Tw

23. Life in Outer Space Elizabeth Cowee
Assignment Five, Tagline Research
• Dollar Shave Club- “Shave time. Shave money.”
https://www.theguardian.com/artanddesign/shortcuts/2
016/feb/29/anish-kapoor-vantablack-paint
• Bounty- “The quicker picker upper.”
http://bountytowels.com/en-us
• Dunkin Donuts- “America runs on Dunkin.”
https://www.dunkindonuts.com/dunkindonuts/en.html
• Taco Bell- “Think outside the bun.”
https://www.tacobell.com
• US Marine Corps- “The Few. The Proud. The Marines.”
http://www.marines.com/home

24. Life in Outer Space Elizabeth Cowee
Assignment Five, Homepage Visual Design in a
Browser
• https://projects.invisionapp.com/d/main#/console/8195821/175710513/preview

25. Life in Outer Space Elizabeth Cowee
Assignment Five, Lower Level Visual Design in a
Browser
• https://projects.invisionapp.com/d/main#/console/8195821/175724062/preview

26. Life in Outer Space Elizabeth Cowee
Assignment Five, Linked Prototype URL
•https://projects.invisionapp.com/d/mai
n#/console/8195821/175710513/previ
ew