Assignment 2: Brand character diagram

1. Life in Outer Space Elizabeth Cowee
FA102a,
Research and Speculative Space
Residency Development

2. Life in Outer Space Elizabeth Cowee
“Here’s how we could build a colony
on an alien world”
Assignment One, Research
http://www.kurzweilai.net/heres-how-we-could-build-a-colony-on-an-alien-world

3. Life in Outer Space Elizabeth Cowee
Assignment One, Research
Four basic needs:
•Sustenance (water, food)
•Habitat
•Source of energy
•Habitable climate
bbc.co.uk

4. Life in Outer Space Elizabeth Cowee
Assignment One, Research
Technology
developed for
International Space
Station can be
modified for planet
habitation
http://3dprinting.com/wp-content/uploads/2012/06/Material-Jetting.png

5. Life in Outer Space Elizabeth Cowee
Assignment One, Research
New technological advances in
terraforming planets to sustain life
http://images2.static-bluray.com/reviews/4612_1.jpg

6. Life in Outer Space Elizabeth Cowee
Assignment One, Future Product
3D printed colony makes life on Mars
possible
•Recyclable liquid systems
•Controllable air conditions
•Attainable in zero gravity

7. Life in Outer Space Elizabeth Cowee
Source for Brand Character Words
http://feelgrafix.com/data_images/out/28/1002785-daft-punk.jpg

8. Life in Outer Space Elizabeth Cowee
Naming Process
Possible words:
zero gravity, controllable, colony
Name possibilities:
ControColony (modified “controllable,”
“colony”)
ZGrav (modified “zero gravity”)
Chosen name:
ControColony

9. Life in Outer Space Elizabeth Cowee
ControColony
Justification: A 3D printed colony would
be fully controllable and designed for
societal survival.
Final Space Residency Name

10. Life in Outer Space Elizabeth Cowee
Brand Character Diagram Sketches

11. Life in Outer Space Elizabeth Cowee
Brand Character Diagram
PERSONA
Different
Free
Impact
Strong
TONE
Involved
Journey
Promise
Save
PURPOSE
Explore
Fix
Survive
Work
LANGUAGE
Believe
Living
Paradise
Upgrade
ControColony