As a realtor, advertising is always top of mind as a method to buy our way through. However, if networking takes ages and ads don’t work, is there an alternative that doesn’t cost money or annoy people? An alternative that brings quick traction and results? The answer is YES. Indeed. One of the marketing strategies I came across was this BBQ hack. I received 357 emails and 50+ leads with this hack. Here’s how.

1. How I got 357 emails
and 50+ leads with this
BBQ hack

2. Hello!
I am Elizabeth
I am here because I love to give presentations.
You can find me at @LinkedIn

3. Few months ago, I realized our sales activity
was diminishing despite our team
spending the same amount on advertising.
Then

4. Less than
2%of cold calls resulted in meetings.

5. It took
18
calls to connect with a single buyer.

6. So our team decided to do some sales
hacking. And we came up with a
BBQ Hack

7. BBQ Hack
connects private sellers in the
neighbourhood

8. We filtered private sellers
in our targeted neighbourhood1
So here is how we did it

9. Filter the leads in targeted
neighbourhood with Realtofy
Quick Tips
- You can use Realtofy to collect
leads in your area
- Or you can do it manually on
classified platforms
- Export them as CSV for mailing

10. 6-week Market Duration
This is the time private
home sellers will start
looking for other options
to sell their houses.
How we filtered high ROI leads
Bad Photos
This is a good sign that
the homeowners have
little knowledge in
marketing.

11. We created a BBQ event page
along with an email registration form2

12. That looks something like this
Quick Tips
- You can use free site
builder like Weebly, Wix to
make the website
- For email collection, you
can use Mailchimp
- Don’t forget to ask for a
home address

13. ■ First come first serve basis for 50
households
■ We collected emails even after we
reached 50 households

14. We sent invitation letters
to those private sellers3

15. What we’ve included in the letter
■ A sincere and simple message
■ The event page link

16. This is how we got more sellers to register
Warm invitation phone calls
Personally dropped the letters and greeted
them
● We remembered what the house look like
● So we can make compliments on their houses
during the BBQ event

17. We prepared the BBQ supply
when we saw enough traction4

18. We got
250+
emails sign up in the first week

19. This is a fantastic result because
■ We only sent out direct mail to 30 households
■ Other members in the same household also
registered
■ Their neighbours also registered

20. We asked a local
caterer to set up
the event.

21. Have fun at the BBQ
Turn cold leads into friendships5

22. What we did at the BBQ event?
Keynote Intro
We introduced
ourselves,
explained the
purpose of the
event: “Connect
everyone in the
neighbourhood”.
1 on 1
conversation
We talked to as
many people as
possible. We
complimented
their houses,
provided them
with helpful tips,
and sent out
business cards.
Checked In
We confirmed
who actually
came to the
event. We also
asked the
participants to
fill any missing
information.

23. Make sure
everyone has a
good time.

24. Something amazing
happens
We started to see active engagement from sellers.
They had inquires about photos, furniture placement,
etc...

25. Follow up
Keep the conversation going6

26. Sales
How we made a sale?
Emotional
connection
Consistency

27. Cost breakdown
Cost Note
Website $100
Free (But we hired
someone to do it to
speed up the process)
Lead generation $75
We had an annual
membership, the cost
was lower
Catering $500
We reached out to 5
companies and found a
good deal.
Total $675

28. $15.5
Lead acquisition cost
50+
Active leads were gained. Total success!
357 subscribers
Subscribed to our mailing list

29. BBQ Hack Review
BBQ event page
Create a landing
page with a
registration form.
Filter private sellers
Filter the high ROI
private sellers in the
neighbourhood.
Send invitation letters
Write a sincere message
and include the website
link.
Prepare food
supply
Call a local caterer
to set up at your
preferred location.
Have fun at the
BBQ
Have more 1 on 1
conversation with
private sellers.
Follow up
Keep the
conversation
going to turn a
lead into a deal.

30. And that is the BBQ strategy that
you can optimize to get better
results.

31. Thanks!
Any questions?
Leave a comment! We would like to hear your
feedback and improve our sales strategies.

32. Credits
Special thanks to all the tools which made this sales hack
possible:
■ Weebly for the landing page
■ Mailchimp for email collection
■ Realtofy for private seller filtering