Assignment Description & Length: Assignment Description This assignment builds on the Third Applied Communication Skills Project:  Writing a Process Directive Memo .  For this assignment, assume that the CEO and other company executives were so pleased with your process directive memo, that they asked you to create a presentation launching the mandatory initiative described in that memo. But company executives are concerned about “buy-in” from employees; they want to avoid a situation where employees begrudgingly attend the mandated activity described in your memo without understanding its importance or how the mandated activity will foster a culture of inclusion for transgender employees. Given these concerns, your presentation is a persuasive one designed to motivate and to engage employees. Your PowerPoint presentation will be disseminated via an online platform.  Employees will be required to view it prior to engaging in the activity described in your memo.  When planning content and design, review the  Strategies for Persuading with Excellence  on pp. 260-264 of the text and  PowerPoint and Other Supporting Aids  on pp. 293-302 of the text.  Furthermore, the Module 4, Class 10 Supplemental Reading List contains additional resources about how to design engaging PowerPoint presentations. Length Because the specific presentation purpose is to motivate and to engage employees, not to inform or to describe the mandated activity (i.e., that was the purpose of your process directive memo), limit your presentation to  no more than 10  PowerPoint slides. [1] Grading Rubics Exemplary Performance (score is ≥ 184 POINTS):   A score in the exemplary performance range means that you have fully integrated the abstract concepts from the assigned reading materials into your persuasive presentation.  Presentations in the exemplary performance range have some of the following characteristics: § Flawlessly adhere to all of the assignment’s technical requirements (i.e., does not exceed 10 PowerPoint Slides, was submitted by the assignment deadline, etc.); § Are effectively organized, easy to read, and contain very few typographical or grammatical errors; § Are persuasive; in the context of this assignment, persuasive presentations: o Precisely adhere to the assignment criteria, meaning that the subject-matter of the presentation corresponds to the mandated activity described in the process directive memo; o Are visually appealing, meaning that the presentation engages the audience via visual elements that facilitate the presentation of the substantive content; o Adhere to persuasive techniques and strategies outlined in the assigned reading materials and clearly relate to the specific purposes outlined in the assignment handout. Proficient Performance (score is ≥ 160 but <184 POINTS):   A score in the proficient performance range means that your persuasive presentation shows evidence of knowledge and understanding of the abstract concepts con.

1. Assignment Description & Length:
Assignment Description
This assignment builds on the Third Applied Communication
Skills Project:
Writing a Process Directive Memo
. For this assignment, assume that the CEO and other company
executives were so pleased with your process directive memo,
that they asked you to create a presentation launching the
mandatory initiative described in that memo.
But company executives are concerned about “buy-in” from
employees; they want to avoid a situation where employees
begrudgingly attend the mandated activity described in your
memo without understanding its importance or how the
mandated activity will foster a culture of inclusion for
transgender employees. Given these concerns, your presentation
is a persuasive one designed to motivate and to engage
employees.
Your PowerPoint presentation will be disseminated via an
online platform. Employees will be required to view it prior to
engaging in the activity described in your memo. When
planning content and design, review the
Strategies for Persuading with Excellence
on pp. 260-264 of the text and
PowerPoint and Other Supporting Aids
on pp. 293-302 of the text. Furthermore, the Module 4, Class
10 Supplemental Reading List contains additional resources
about how to design engaging PowerPoint presentations.
Length
Because the specific presentation purpose is to motivate and to
engage employees, not to inform or to describe the mandated
activity (i.e., that was the purpose of your process directive
memo), limit your presentation to
no more than 10
PowerPoint slides.
[1]

2. Grading Rubics
Exemplary Performance (score is ≥ 184 POINTS):
A score in the exemplary performance range means that you
have fully integrated the abstract concepts from the assigned
reading materials into your persuasive presentation.
Presentations in the exemplary performance range have some of
the following characteristics:
§
Flawlessly adhere to all of the assignment’s technical
requirements (i.e., does not exceed 10 PowerPoint Slides, was
submitted by the assignment deadline, etc.);
§
Are effectively organized, easy to read, and contain very few
typographical or grammatical errors;
§
Are persuasive; in the context of this assignment, persuasive
presentations:
o
Precisely adhere to the assignment criteria, meaning that the
subject-matter of the presentation corresponds to the mandated
activity described in the process directive memo;
o
Are visually appealing, meaning that the presentation engages

3. the audience via visual elements that facilitate the presentation
of the substantive content;
o
Adhere to persuasive techniques and strategies outlined in the
assigned reading materials and clearly relate to the specific
purposes outlined in the assignment handout.
Proficient Performance (score is ≥ 160 but <184 POINTS):
A score in the proficient performance range means that your
persuasive presentation shows evidence of knowledge and
understanding of the abstract concepts contained in the assigned
reading materials but that some aspects of it need a bit more
development. Presentations in the proficient performance range
have some of the following characteristics:
§
Adhere to most of the assignment’s technical requirements (i.e.,
does not exceed 10 PowerPoint Slides, was submitted by the
assignment deadline, etc.);
§
Are effectively organized and easy-to-read but contain slides or
frames with a few typographical or grammatical errors;
§
The overall presentation is persuasive, but some aspects need a
bit more development; examples include:
o
Presentations that adhere to most but not all of the assignment

4. criteria; some examples include presentations that aren’t clearly
related to the subject-matter of the process directive memo or
that include some extraneous information that doesn’t clearly
relate to the subject-matter of the process directive memo;
o
Presentations that don’t fully utilize the visual elements
described in the supplemental reading materials or that don’t
fully facilitate the presentation of the substantive content;
o
Presentations that adhere to most but not all of the persuasive
techniques and strategies outlined in the assigned reading
materials or that don’t fully relate to the specific purposes
outlined in the assignment handout.
Developing Performance (score is < 160 POINTS):
A score in the developing performance range means that your
presentation shows little evidence of knowledge and
understanding of the abstract concepts contained in the assigned
reading materials. Presentations in the developing range of
ability have some of the following characteristics:
§
Don’t adhere to most of the technical requirements (i.e., is more
than 10 slides, was untimely submitted, etc.);
§
Are ineffectively organized and difficult to read because they
contain slides or frames with so many typographical or
grammatical errors that the viewer is forced to re-examine the
material numerous times before fully grasping its meaning;

5. §
Are unpersuasive; examples include:
o
Presentations that don’t relate to the subject-matter of the
process directive memo or presentations that include too much
extraneous information that doesn’t clearly relate to the subject-
matter of the process directive memo;
o
Presentations that have no visual elements or that don’t
appropriately utilize the visual elements and techniques
described in the supplemental reading materials or that don’t
facilitate the presentation of the substantive content;
o
Presentations that don’t adhere to the persuasive techniques and
strategies outlined in the assigned reading materials or that
don’t relate to the specific purposes outlined in the assignment
handout.