A short lecture done @Hilton Hotel Reykjavík at the Nordic Marketing Conference.

1. Marke&ng
outside
the
box

6. 1. Public
Sa,y
Campaign
of
the
year
2013
Icelandic
Marke&ng
Associa&on
(IMARK)
2. Best
Internet
Based
Campaign
2013
The
Iceland
Webdesign
Industry
Associa&on
(SVEF)
3. Digital
AdverCsing
Of
The
Year
2012
Icelandic
Marke&ng
Associa&on
(IMARK)
And….
A
couple
of
others

7. 1. Public
Sa,y
Campaign
of
the
year
2013
Icelandic
Marke&ng
Associa&on
(IMARK)
2. Best
Internet
Based
Campaign
2013
The
Iceland
Webdesign
Industry
Associa&on
(SVEF)
3. Digital
AdverCsing
Of
The
Year
2012
Icelandic
Marke&ng
Associa&on
(IMARK)
And….
A
couple
of
others

8. 1. Public
Sa,y
Campaign
of
the
year
2013
Icelandic
Marke&ng
Associa&on
(IMARK)
2. Best
Internet
Based
Campaign
2013
The
Iceland
Webdesign
Industry
Associa&on
(SVEF)
3. Digital
AdverCsing
Of
The
Year
2012
Icelandic
Marke&ng
Associa&on
(IMARK)
And….
A
couple
of
others

14. “The
good
thing
about
social
media
is
it
gives
everyone
a
voice.
The
bad
thing
is...
it
gives
everyone
a
voice”
-­‐Kate
Couric

19. 1. People
Don’t
Share
Ads
:
Listen,
Listen,
Listen
and
react

20. 2.
People
thrive
on
emo&ons:
Love
it
or
Hate
it
=
Share
It

21. 3.
Quality
+
Speed
=
Success

22. 4.
Have
something
to
say…
or
GO
HOME

23. 5.
Use
the
medium

24. 5.
Again…
outside
the
box

25. “It
is
a
body
of
unconven&onal
ways
of
pursuing
conven&onal
goals.
It
is
a
proven
method
of
achieving
profits
with
minimum
money”
-­‐
Jay
Conrad
Levinson

26. 1. Precise
blend
of
&ming,
method,
message
and
a
healthy
dose
of
luck
2. It
uses
sparseness
of
budget
and
abundance
of
crea&vity
to
create
a
huge
impact
3. Don’t
immediately
look
like
an
adver&sement
4. It’s
so
clever
or
inven&ve
that
we
can
forgive
the
companies
for
trying
to
commit
that
cardinal
sin
of
selling
us
something