STREET MARKETING IDEA

1. Promoting Brand Awareness
Through
Social Networking
Presented By:
Saleh Alaskar, Judy Ma, Alejandra
Velazquez, and Maria Toledo
Wednesday May 23,2012
For Professional Communication
Seminar

2. • Contents
1.Magic Solution (Overview)
2.Why does DailyFeats need us?
3.How are we going to do it?
4.Proposed Video
5.Conclusion/Q&A

3. Judy:
Marketing
Supervisor
Saleh:
Marketing
Designer
Yazmín:
Marketing
Analyst
Maria:
Marketing
Assistant
1. Magic Solution (Overview)

4. About MS
• Founded in 1992, Magical Solutions a product brokerage
and Internet marketing company. Magical Solutions has
generated over $3.8 billion USD in accumulated retail sales.
In that time, individuals have earned over $2.2 billion USD
in commissions and estimated retail profits. Headquartered
in Irvine, Orange County, the company employs over 500
people globally with international operations in the United
States, Australia, Canada, Hong Kong, Taiwan and the
Philippines.

5. 4.-You make positive impact to the community
1.-You are young - officially launched March 2011.
2.-You have competition - Keas.com & Lift.do
3.-Your current website is worth $33,259 USD.
2. Why does DailyFeats need
us?

6. 3. How are we going to do it?

7. About Twitter…
- "Life wasn't worth living unless it was documented
on Facebook and Twitter” (Clark, 2009, p.6; The Economist,
2010)
- Launched in 2006, gained most of its popularity in
2009 - 58.5million users world-wide - 949% increase
since Sep 2008. (Schonfeld, 2009)
- A form of e-WOM, one of the most effective forms of
marketing. (Jansen et al., 2009. p.2169)

8. Twitter – Celebrity Effect

9. Twitter – Celebrity Effect
• -Results quickly seen
• -good for promoting brand awareness.
• -E-WOM & Recommendation
• American Marketing Association show
that referrals and recommendations have a
significant impact on new customer
acquisition and retention (Bucklin, Pauwels, and
Trusov, 2009)

10. About Streetmarketing…

11. What is streetmarketing?
• The Methods Most Effective street marketing itself
implemented in the Street, at traffic lights and other
alternatives in the City.
1. Generate Word of Mouth Marketing
2. Social Networking
3. Sales
4. Web Traffic
Almost half of small businesses have succesfullyt connected with new customers
throuh social networks in the usa
http://mashable.com/

12. How efficient is
streetmarketing?

13. London Streetmarketing
Campaign

14. London T-mobile Campaign Results

15. Our proposed DailyFeats Streetmarketing Campaign

16. 4. Proposed Video
Plannig:
Combining celebrity effect with
streetmarketing effect.
How:
1.Choose a domestic flight with Lady Gaga
on it.
2.When people are waiting for
their luggage, Dailyfeats will give out gift
boxes with Dailyfeats Message.
Results:
We expect similar results from this
campaign as previous ones we’ve done.

17. RESULTS

18. 5. Conclusion/Q&A
- Why us? We are good at what we do
- DailyFeats need our help to promote brand
awareness
- We will use social networking tools, like
Twitter and indirect effects of
streetmarketing to promote DailyFeats.
- The results we expected will be similar to
previous campaigns.

19. Bibliography
Bucklin, R. K., K. Pauwels, and M. Trusov. 2009. "Effects of Word-of-Mouth Versus Traditional
Marketing: Findings from an Internet Social Networking Site." Journal of Marketing 13: 90-102.
Clark, N., 2009. Top 5 Consumer Trends, Marketing Magazine, 16 December.
Jansen, B.J., Zhang, M., Sobel, K. and Chowdury, A., 2009. Twitter power-tweets as electronic
word-of-mouth, Journal of the American Society for Information Science and Technology, 60(11),
p.2169-2188;
Schonfeld, E., 2009. Twitter finds growth abroad with 58.4 million global visitors in September,
TechCrunch, 26 October. Available from: http://techcrunch.com/2009/10/26/twitterfinds-
growth-abroad-with-58-4-million-global-visitors-in-september/ [Accessed on 21st
May 2012]
www.marketingcharts.com/direct/tweeters-more-engaged-wit-tv-shows
http://socialtimes.com/the-sharing-avalanche-infographic_b88015